Presented by Frito-Lay, Quaker, and the
PepsiCo Foundation, Super Bowl LVIII's Largest Philanthropic Event
Supports GENYOUth's Mission to Help
Tackle Youth Hunger
Nutrition Grant Opportunity Opens for U.S.
Schools
NEW
YORK, March 21, 2024 /PRNewswire/
-- GENYOUth, the national nonprofit organization
founded by America's dairy farmers and the NFL to help ensure
students are well-nourished and active to be their best selves,
announced today that the collective impact of the 2024 Taste of the
NFL philanthropic event totaled $2.0
million. These funds, the largest raised by a Taste of
the NFL event since its founding in 1992, will benefit 1,000
schools and 550,000 students by increasing access to
148 million school meals to foster nutrition security among
students in all 32 NFL club markets. As a result, GENYOUth is
inviting school nutrition professionals to apply for Equipment
Grants at educator.fuelup.org/opportunities through
April 9, 2024.
Taste of the NFL, held at Keep Memory Alive Event Center in
Las Vegas on February 10, 2024 with the support of presenting
sponsors Frito-Lay, Quaker, and the PepsiCo Foundation, featured
world class chefs Andrew Zimmern,
Carla Hall, Tim Love, Lasheeda
Perry, and Mark Bucher; as
well as nationally renowned and locally loved Las Vegas culinary
talent Bob Broskey, Matt Chacho, Josh
Capon, Mauro Casanto,
Olivier Dubreuil, Belle English, Todd
English, Joey Faugno,
Bryan Forgione, Lorena Garcia, Lukasz
Mackowiak, Patrick Munster,
Christopher Shane, James Trees, and Jennifer Yee; chefs from the PepsiCo
Foundation's IMPACTO Hispanic Business Accelerator and
Black Restaurant Accelerator programs including DJ
Flores, Paula Escudero and
Sean Wilson, Rochelle Hodge, and Dan
Chatman; and PepsiCo Chef Steven
Dominguez, Quaker's Associate Research Chef and Culinary
Lead, and Charlene Gladden,
Frito Lay's Senior Research Chef and
Culinary Lead.
These masterful chefs were joined by over 30 NFL Legends and
players including Will Blackmon,
Daryn Colledge, Doug Flutie, Morlon
Greenwood, Tony Moll,
Shannon Sharpe, Jason Spitz, Stephen
Tulloch, and Charles Woodson;
as well as football and foodie fans inspired to help end student
hunger.
"School meals are a critical lifeline for millions of students,
and for many the only source of good nutrition they may
receive on some days. The collective impact of Taste of the NFL
will enable GENYOUth to provide grants to 1,000 school
nutrition programs across the country," said Ann Marie
Krautheim, M.A., R.D., L.D., CEO of GENYOUth. "We are
grateful for the support of our Taste of the NFL sponsors, the NFL
and our End Student Hunger partners. Together we are tackling food
insecurity and fostering nutrition security among students across
the nation."
Taste of the NFL presenting sponsors featured Frito-Lay, Quaker,
and the PepsiCo Foundation; and NFL
sponsors Frito-Lay® Variety Packs, Cheetos,
Tostitos, Doritos, Toyota, and Verizon. The event's End
Student Hunger partners included PNC Bank, American Family
Insurance, Southern Nevada Toyota Dealers Association, Totino's,
The Venetian® Resort Las Vegas, Hellmann's/Best Foods,
Boars Head Brand, Walmart, PepsiCo, Uncle Nearest Premium Whiskey,
Las Vegas Raiders, John Anthony Family of Wines, Smoke Wagon
Straight Whiskeys, Amazon Access, Melissa's Produce, Le
Portier Cognac by Shannon Sharpe,
Charles Woodson's Intercept Wine and
Woodson Whiskey, Don Londrés, Livia's Salt, Three Fat Guys Wine,
Circle House Coffee, FEED, KLAS-TV News 8, Las Vegas
Review-Journal, Yelp, and Las Vegas Super Bowl Host Committee.
"We are honored to once again collaborate with the incredible
team at GENYOUth to raise a record $2
million in funding through Taste of the NFL to increase
access to school meals for thousands of children across the
country," said Peter O'Reilly,
NFL Executive Vice President, Club Business, International &
League Events. "The NFL is also grateful for the valuable
contributions of several of our sponsors, including event
presenting sponsors Frito-Lay, Quaker, and the PepsiCo
Foundation along with Toyota, Verizon, and TCL, to making this
annual Super Bowl event such a success and ensuring our nation's
youth can lead active and well-nourished lifestyles."
In the lead up to Super Bowl LVIII, Frito-Lay, Quaker, and the
PepsiCo Foundation – in collaboration with partners including
Clark County School District, Las
Vegas Super Bowl LVIII Host Committee, and Dairy Council of
Nevada; and corporate sponsor The
Kroger Co. Zero Hunger | Zero Waste Foundation in partnership with
Smith's – partnered with GENYOUth on Super School Meals, a
community initiative which has provided Grab and Go school meal
equipment packages to over 58 high-need Nevada schools, providing access to over 11
million school meals and increase access for 40,000 students. In
addition, as part of the Quaker Pregrain Tour and to show its
support, Quaker also made a $250,000
donation to GENYOUth which is reflected in the collective impact of
Taste of the NFL.
"Our support of the 2024 Taste of the NFL event and the Super
School Meals initiative is increasing equitable impact to
nutritious food in communities in Nevada and across the nation where our
employees live and work," said C.D. Glin, President, PepsiCo
Foundation, and Global Head of Philanthropy, PepsiCo. "We are
proud of our long-standing support for GENYOUth and its partnership
in providing schools with critical resources and tools to drive
meaningful impact and help alleviate food insecurity among our most
vulnerable children."
"The event's mission aligns with PNC's commitment to our
communities," said Denette
Suddeth, PNC regional president for Nevada. "Food insecurity is a major issue for
so many people across our country and right here in Nevada. We support GENYOUth and its work, and
we are excited that the proceeds from this event will go directly
to helping students get the meals they need to stay healthy and
grow strong."
"Our mission is to inspire, protect and restore dreams. We
understand with the right support, any dream is possible. We are
proud to join GENYOUth in their support of healthy school
communities," said Sherina Smith,
American Family Insurance chief marketing officer. "Partnering
with Taste of the NFL is a valuable opportunity to bring awareness
to the issue of food insecurity and invest in resources that
empower youth to thrive and pursue their dreams."
Planning is already underway for Taste of the NFL 2025 in
New Orleans, Louisiana with
customized sponsorship opportunities available.
Contact Kelianne Johnson, GENYOUth Director of Marketing &
Development, at Kelianne.Johnson@GENYOUthNow.org for sponsorship
details.
About GENYOUth
GENYOUth is a 501c3 national nonprofit
dedicated to helping school children thrive by living
well-nourished and physically active lives. A catalyst for youth
health and wellness, GENYOUth has supported over 77,000 U.S.
schools to equip them with the resources needed to ensure millions
of children have equitable access to nutrition and physical
activity. Founded by America's dairy farmers and the NFL, GENYOUth
convenes a network of private and public partners, including
Fortune 100 companies and foundations to ensure all children are
nourished and active to be their best selves. With a commitment to
end student hunger, GENYOUth provides nutrition grants to increase
access to healthy school meals among food insecure students.
GENYOUth is the official charitable partner of Taste of the NFL, a
purpose-driven Super Bowl culinary experience that raises awareness
and generates funds to fight hunger and food insecurity to support
the organization's commitment to end student hunger. To learn more
and support GENYOUth visit www.GENYOUthnow.org and follow us
on LinkedIn, Facebook, Instagram and Twitter.
About the National Football League
The National
Football League is America's most popular sports league, comprised
of 32 franchises that compete each year to win the Super Bowl, the
world's biggest annual sporting event. Founded in 1920, the NFL
developed the model for the successful modern sports league,
including national and international distribution, extensive
revenue sharing, competitive excellence, and strong franchises
across the country.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales. Guiding PepsiCo is our vision
to Be the Global Leader in Beverages and Convenient Foods by
Winning with pep+ (PepsiCo Positive). pep+ is our strategic
end-to-end transformation that puts sustainability and human
capital at the center of how we will create value and growth by
operating within planetary boundaries and inspiring positive change
for planet and people. For more information, visit www.pepsico.com,
and follow on X (Twitter), Instagram, Facebook, and
LinkedIn @PepsiCo.
About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio
of beloved products has brought smiles to millions of families
across the world, including Fritos® corn chips,
Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla chips and
branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® air popped snacks and
SunChips® multigrain snacks. The company operates more
than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at FritoLay.com,
on X (@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About the PepsiCo Foundation
The PepsiCo Foundation,
the philanthropic arm of PepsiCo, invests in the essential elements
of a sustainable food system with a mission to support thriving
communities. Working with non-profits and experts around the globe,
we're focused on helping communities obtain access to food
security, safe water and economic opportunity. We strive for
tangible impact in the places where we live and work—collaborating
with industry peers, local and international organizations, and our
employees to affect large-scale change on the issues that matter to
us and are of global importance. Learn more at
www.pepsicofoundation.com.
About the Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc. (NASDAQ:
PEP), one of the world's largest consumer packaged goods companies.
For more than 140 years, Quaker's brands have served as symbols of
quality, great taste and nutrition – including Quaker®
Oats, Quaker® Rice Cakes, Quaker Chewy®
Granola Bars and more. Through pep+ (PepsiCo Positive), Quaker
is committed to creating positive change for the planet and people.
Learn more about Quaker at QuakerOats.com, on X (@Quaker), on
Instagram (@Quaker) and on Facebook (Quaker).
About PNC Bank
PNC Bank, N.A., is a member of The PNC
Financial Services Group, Inc. (NYSE: PNC). PNC is one of the
largest diversified financial services institutions in the United States, organized around its
customers and communities for strong relationships and local
delivery of retail and business banking including a full range of
lending products; specialized services for corporations and
government entities, including corporate banking, real estate
finance and asset-based lending; wealth management and asset
management. For information about PNC,
visit www.pnc.com/.
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SOURCE GENYOUth