To bring fans a unique Game Day experience, the Doritos brand
releases 'As Seen in Canada' campaign, an audacious yet
light-hearted take on Super Bowl marketing that taps into
Canadians' love for the Big Game and the U.S. commercials
they might not always get to see.
MISSISSAUGA, ON, Feb. 7, 2024
/CNW/ - Canadian fans are gearing up for Super Bowl Sunday.
While they cheer on their favourite team, crunch on delicious
snacks, and take to social media to talk about the half time show,
there is one thing they miss on game day - the epic U.S. Super Bowl
ads!
According to a 2024 survey commissioned by Doritos,1
nearly eight out of ten Canadian Super Bowl fans believe that
watching the U.S. ads makes the Big Game more exciting.
With that in mind, Doritos Canada reveals its bold new campaign,
'As Seen in Canada', that aims to
give fans a taste of iconic commercials they might not get to
watch! The campaign features actor Amrit
Kaur and comedian Gerry Dee
're-enacting' Super Bowl commercials as best they can, in a
hilarious effort to give Canadians the full game day experience.
Well, kind of…
With Gary Freedman, the legendary
Super Bowl director at the ad's helm, fans will get an experience
like no other that's sure to inject some fun into watch
parties across the country.
____________________________
|
1 Data sourced from an online
survey conducted by Edelman Data & Intelligence (DXI) among
1,507 Canadians 18+ that fielded January 15-16,
2024.
|
"Doritos is no stranger to the Super Bowl. With a long-standing
history, Doritos has always shown up in a bold way during the Big
Game. And this year is no different! This year, we're bringing
Canadian fans a special Super Bowl experience, delivering the Big
Game ads in an unexpected way. We're also bringing back our fan
favourite Sweet & Tangy BBQ chips to give fans another bold way
to celebrate," said Jess Spaulding,
Chief Marketing Officer at PepsiCo Foods Canada.
Gerry Dee adds, "Partnering with
Doritos was an easy yes for me! I'm excited to help create more
hype around the Big Game in Canada. This year, Canadians can sit back and
enjoy the Super Bowl while watching the 'As Seen in Canada' ads and eating Doritos."
"I love how Doritos is bringing a different type of Super Bowl
to Canada!" commented Amrit Kaur, "The campaign is all about elevating
Canadians' game day experience by giving fans a fun, light-hearted
ad to watch during the game. I'll be watching the game this year,
with a bowl of Doritos Sweet and Tangy BBQ chips of course!"
You can watch a sneak peak of the new campaign here:
https://www.youtube.com/watch?v=wVOWDdojf5Y
Doritos Sweet & Tangy BBQ
Chips are Back
What's an entertaining game day experience without a side of
bold snacks, eh? Doritos Sweet & Tangy BBQ chips are returning
to the stores this January. First launched as a limited time
offering in 2023, the flavour created such a frenzy with fans that
Doritos decided to bring it back, this time, for good!
Sweet & Tangy BBQ is a twist on a classic flavour with the
perfect balance of sweetness, tanginess, and crunch to deliver a
pack-a-punch snacking experience. Doritos Sweet & Tangy
BBQ flavoured tortilla chips in 210 g and 69 g bags are available
now at all major retailers.
Share your bold Super Bowl moments with Doritos Sweet &
Tangy BBQ chips using the hashtag #BolderGame.
About Doritos
The Doritos brand believes there's boldness in everyone. It
champions the 'real ones', who are unapologetically themselves.
Doritos is one of many Frito-Lay North America brands – the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos and Tostitos
tortilla chips and branded dips, Cheetos snacks, Stacy's pita
chips, PopCorners popped-corn snack, SunChips multigrain snacks and
Fritos corn chips.
About PepsiCo Foods
Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and
Quaker Canada businesses. The company employs over 6,000 Canadians
with seven manufacturing plants and sales and distribution
facilities from coast to coast. Frito Lay Canada is the country's
largest snack food manufacturer and the company's brands include
Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The
Quaker brand portfolio includes a wide range of wholesome cereals,
oatmeal, rice and corn snacks and snack bars, and features other
prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest
Crunch and Crispy Minis. For more information, please visit
www.pepsico.ca.
About Frito Lay North America
Frito Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito Lay snacks include Lay and Ruffles potato
chips, Doritos and Tostitos tortilla chips and branded dips,
Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snack,
SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito Lay at the corporate website,
www.fritolay.ca, on X (@fritolay), on Instagram (@fritolay) and on
Facebook (Frito Lay).
SOURCE PepsiCo Foods Canada