Stacy's Rise Pies, available now through
Thanksgiving, aim to help drive awareness of the disparity in
funding for women business owners.
PLANO,
Texas, Nov. 9, 2023 /PRNewswire/ -- Women
own nearly 50 percent of all U.S. businesses1, yet
receive only 2 percent of venture capital (VC) funding2
– a tiny piece of the pie. Stacy's® Pita Chips, a brand
with a history of empowering women business owners, is proud to
continue championing these entrepreneurs to get a bigger piece of
the funding pie through the launch of the 2024 Stacy's Rise
Project. In addition to awarding 15 founders a $25,000 grant, mentorship and community
resources, this year Stacy's is also introducing Stacy's Rise
Pies.
Stacy's Rise Pies: Offering Women Founders a Bigger
Slice
Just in time for the holiday season, Stacy's Rise is
offering pie-crust cookies that provide people with more ways to
directly support women-owned businesses. The catch? These pie
deliveries illustrate what 2 percent of the pie looks like.
Former Stacy's Rise Winner Janie Deegan of Janie's Life-Changing
Baked Goods created the Stacy's Rise "Pies," inspired by her iconic
Pie Crust Cookies. Deegan has brought passion for baking with a
purpose to the kitchen table as she also provides second-chance
employment, provides mentorship for New
York City youth, and donates time and baked goods to local
community centers and homeless shelters.
"Receiving a grant from Stacy's in 2017 allowed me to quit my
day job, fully pursue my passions, and focus on making positive
changes in my community," said Deegan. "Every year, Stacy's Rise
helps more women make their entrepreneurial dreams a reality and
those women give right back to the community. I was thrilled to
team up with Stacy's again to encourage other founders to apply to
the Stacy's Rise Project and help draw attention to how much more
funding should be going to support women entrepreneurs."
A special take on Janie's Famous Pie Crust Cookie, Stacy's Rise
Pies includes flaky pie crust and a layer of apple pie filling;
topped with caramelized streusel and Stacy's Cinnamon Sugar Pita
Chips. Stacy's Rise Pies are available via StacysRise.com through
Thanksgiving, or while supplies last, for $25.00 plus shipping. In addition, every Stacy's
Rise Pies order will also include a selection of products from some
of the previous Stacy's Rise Project winners over the last five
years, including:
- Adrienne Walker, Blue Henry
- Kristyn Carriere, 7 Summits
Snacks
- Michelle Razavi, ELAVI
- Mimi Johnson, The Glamatory
- Monica Sunny, The Chai Box
- Tiffany Griffin, Bright
Black
100 percent of the proceeds from the Stacy's Rise Pie purchases
will go to Deegan's business, Janie's Life-Changing Baked
Goods.
Stacy's Rise Project is Back
Applications for the 2024
Stacy's Rise Project are officially open through December 1. Founders across the U.S. and
Canada are encouraged to apply for
consideration on Stacy's Rise website. The 10 winners in the U.S.
and five winners in Canada will be
announced in early 2024 and each will receive a $25,000 grant, mentorship from Frito-Lay and
PepsiCo leadership and a built-in community of powerful women.
"The goal of the Stacy's Rise Project is not only to spread
awareness of the funding gap women-owned businesses face, but to
ensure these founders have access to resources, mentorship and
community to help them overcome the statistics," said Rhasheda Boyd, vice president of marketing,
Frito-Lay North America. "Because at
Stacy's, we believe that when one woman rises, we all rise."
As a woman-founded business that grew from a humble sandwich
cart to a household snack brand, Stacy's Pita Chips has invested
over $1 million in over 60
women-owned businesses since 2017. With support from longtime grant
partner Hello Alice, the application numbers increase every year,
totaling over 29,000 Stacy's Rise Project applications received
since its inaugural year.
To learn more about the Stacy's Rise Project, share the
application with your favorite woman founder or get your hands on
your very own Stacy's Rise Pie, visit StacysRise.com.
About Stacy's® Snacks
Stacy's Snacks is one of the many brands that make up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, www.fritolay.com.
About Frito-Lay North America
Frito-Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla
chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® popped-corn
snack, SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
About Hello Alice
Hello Alice is a free, multichannel platform that helps businesses
launch and grow. With a community over one million business owners
in all 50 states and across the globe, Hello Alice is building the
largest network of owners in the country while tracking data and
trends to increase the success rate for entrepreneurs. Our partners
include enterprise business services, government agencies, and
institutions looking to serve small- and medium-business owners to
ensure increased revenues and promote scale. A Latina owned
company, founded by Carolyn Rodz and
Elizabeth Gore, we believe in
business for all by providing access to all owners including women,
people of color, veterans, and everyone with an entrepreneurial
spirit. To learn more, visit www.helloalice.com, as well
as X, LinkedIn, Instagram, and Facebook.
About Janie's Life-Changing Baked Goods
Janie's
Life-Changing Baked Goods was founded in 2015 by Janie Deegan, after years of struggling with
addiction and homelessness. Working to integrate herself back into
society and reconstruct her life, Janie re-discovered her passion
for baking. She found joy in baking treats for friends and fueled
by encouragement, challenged herself to sell some of these treats.
Janie's became a full-blown small business in no time, with the
invention of the famous Pie Crust Cookie shortly thereafter.
Janie's Life-Changing Baked Goods now has three brick-and-mortar
locations in New York – East
Harlem, Upper West Side, and most recently, the West Village – in
addition to the thriving e-commerce business. Janie goes above and
beyond to give back to her community, providing second chance
employment at all bakery locations and mentorship for New York City youth. Janie – along with her
inspiring story – has been featured with The New York Times, CNBC, NPR, The Today Show, Good
Morning America, The Jennifer Hudson Show and more.
Contact:
Jayme Mizzoni
jayme.mizzoni@pepsico.com
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1
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U.S. Small Business
Administration, National Women's Small Business Month
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Credit Suisse,
Entrepreneurial gender gap – funding is still a struggle
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SOURCE Frito-Lay North
America