NFL Superstars Take Part in Made-For-TV
Competition to Benefit the Coast Guard Foundation
DALLAS, April 11,
2023 /PRNewswire/ -- Sport Fishing Championship
(SFC), the governing body of saltwater tournament fishing, today
announced Fritos®, the versatile and "Down for
Everything™" corn chip from Frito-Lay®, as presenting
sponsor of The Catch, SFC's made-for-TV competition pairing
its top tournament anglers with superstars from the NFL. The event
takes place off the shores of Miami
Beach and the famed Fontainebleau Resort and will be
broadcast live on CBS April 15 from
1-3 p.m. ET.
An exciting new event for saltwater fishing, The Catch
features four teams in head-to-head competition. Participating NFL
players include Justin Herbert,
Tyreek Hill, A.J. Brown, Dalvin Cook,
Chris Jones, Matthew Judon and Patrick Surtain II. They join SFC Billfish
Championship anglers Captain Justin
Drummond of Team Quantified, Jaselyn
Berthelot of Team Rising Sons, Bill
Davis Captain of Polarizer Sportfishing and Taylor Sanford with Team Gypsea. Drummond is the
reigning 2022 SFC Champion, Berthelot the 2022 SFC fan vote Angler
of the Year, and Sanford 2022 SFC Wahoo Champion.
"We're thrilled to welcome and partner with Fritos, an iconic
brand dipping into sport fishing and fueling the passion of our
competitors and millions of fans on the grandest stage," said
Mark Neifeld, CEO and commissioner
of SFC. "Fishing is one of the largest participant sports on the
planet, with even the most accomplished professional athletes
yearning to compete with the SFC's best of the best. The
Catch sure will be exciting to watch."
"Whether out on the water, on the field or in the stands, Fritos
has long been a centerpiece for fans who enjoy a little friendly
competition," said Stacy Taffet,
senior vice president of brand marketing at Frito-Lay North
America. "Fritos, the 'Down for Everything' chip, is the perfect
pairing for The Catch, a competition that will bring NFL
stars, top anglers and fans together – what could be more fun than
that?"
The Catch will use SFC's billfish catch-and-release
scoring system, and the exhibition will showcase the Coast Guard
Foundation – the premier non-profit organization that supports
active U.S. Coast Guard members, veterans, and their families
through investments that support families, booster unit morale and
honor the Coast Guard's national mission.
The Catch will include three days of official events
including The Catch Pro-Am (April
13-15), galas and gatherings, red carpets, The Catch
Aerial Show over Miami Beach on Saturday evening, music and much
more. Limited packages remain available for The Catch
Pro-Am, where participants (groups of six) will compete in a
competition on Friday, April 14,
which will benefit the SFC's 15 "community champion" nonprofits and
causes that will be featured throughout the league's 2023 Season
broadcasts. The Catch Pro-Am participants receive access to
all official events and tables are available for purchase by
emailing vip@sportfishingchampionship.com.
The Catch will be broadcast live from four boats,
four chase boats, helicopters and more. It sets the stage for the
2023 SFC Billfish Championship which will have 88 hours of live
tournament coverage across its 12 tournaments on CBS Sports
Network, with the season kicking off at the CNSD White Marlin
Tournament in Punta Cana, DR on
April 27. The SFCs 2023 highly
anticipated season schedule is found on
www.sportfishingchampionship.com.
About Sport Fishing Championship
SFC is the governing body of saltwater tournament fishing with
SFC being the largest owner and media rights holder of saltwater
fishing tournaments in the industry, available to watch on every
major cable and OTT platform on CBS Sports Network, Waypoint TV,
SFC Digital Network, YouTube social media and more. In April, 2023
SFC launches The Catch an offshore fishing competition
pairing current NFL greats with SFC star anglers. The two-hour live
event airs on CBS and Paramount+.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's and Ruffles potato chips,
Doritos and Tostitos tortilla chips and branded dips, Cheetos
snacks, Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates over
30 manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's®,
Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Sport Fishing Championship