By Michael Dabaie


PepsiCo and Bally's Corp. unveiled a long-term beverage partnership, naming PepsiCo the official beverage provider at Bally's casinos and resorts nationwide.

Pepsi said the deal expands its entertainment and hospitality portfolio with a presence in marquee properties in major tourist destinations in the U.S. The agreement brings the PepsiCo beverages portfolio, including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters and coffee-based beverages, to more than 14 Bally's properties across 10 states.

PepsiCo said it now has the exclusive pouring rights in Bally's restaurants, food courts, giftshops, convenience stores and vending machines across the company's properties, including Bally's Atlantic City Hotel and Casino and Twin River Casino Hotel.

All participating Bally's location will begin pouring PepsiCo products by the end of October, the companies said.


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(END) Dow Jones Newswires

October 19, 2021 09:37 ET (13:37 GMT)

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