Espolòn Tequila Celebrates New 360 Campaign as
Promotional Partner of the Cult Classic Franchise, In Theatres
March 10th
NEW
YORK, Feb. 16, 2023 /PRNewswire/ --
Espolòn® Tequila announced today that the brand will be
the official tequila partner of one of this year's most anticipated
films, Scream VI, through an exclusive collaboration with
Paramount Pictures and Spyglass Media Group.
The 6th installment in the Scream series follows the
surviving cast members from last year's film as they leave behind
Woodsboro and the Ghostface killings to start a fresh chapter.
Witness the horror in theatres on March
10th and see why Espolòn is the tequila so smooth, you'll
scream.
To celebrate the release of the film, Espolòn Tequila, Paramount
Pictures and Spyglass are joining forces on a co-branded, on and
off-premise nationwide campaign that includes product integration
within the movie, out-of-home creative, a social media and digital
campaign, a national consumer sweepstakes, and a partnership with
Drizly beginning today and running through April 7th, 2023. Retail displays featuring the
movie's revamped Ghostface killer will be installed across the
U.S., highlighting an Espolòn sweepstakes where fans can text
ESPOLONXSCREAM to 24272 for a chance to be one of 500 winners who
will receive a pair of tickets to see Scream VI in
theatres.
Espolòn, Paramount Pictures and Spyglass are also partnering
with numerous participating movie theatre chains across the U.S. to
bring a full consumer experience through a menu of exclusive
Scream x Espolòn cocktails like the Thirsty Thriller, a
refreshing grapefruit Paloma with Espolòn Blanco, citrus, and
rimmed with Black Himalayan salt, and The Last Call,
Espolòn's take on the widely popular Espresso Martini crafted with
Espolòn Reposado, Frangelico® hazelnut liqueur and
cold brew concentrate topped with Ghostface foam art and cocoa
powder. Fans at home can also mix up the official cocktail of
Scream VI, Espolòn's Empire Screamer, in preparation for the
film to hit theatres. This unique cocktail is a scary-good upgrade
to the classic margarita, featuring Espolòn Reposado, Grand
Mariner®, lime, agave, and a custom "bleeding fruit"
garnish atop.
"Scream has been changing the game in horror for decades
past and present, captivating audiences with each movie and always
remaining timely and relevant in pop culture. We're excited to be a
part of Scream VI in a way that feels culturally relevant
and proves to the movie's cult following that Espolòn is a
must-have tequila," Sean Yelle,
Senior Category Marketing Director, White Spirits at Campari
America, said. "On March 10th, fans
will be able to see why Espolòn is scary smooth but starting now,
fans can enjoy our line of award-winning tequilas and mix up our
signature cocktails as they prepare to see the film in
theatres."
"The Scream franchise has always taken fans by surprise,
which is why we're so excited to be partnering with Espolòn
Tequila, another like-minded brand that delivers the unexpected to
their loyal fanbase," said Michelle
Hagen, EVP Global Partnerships at Paramount Pictures. "By
partnering with Espolòn, we are giving our rabid fanbases an
opportunity to express their brand love and celebrate a pop
cultural moment in a fun and unexpected way."
Scream VI will be released in theatres nationwide on
March 10th, 2023. Visit
https://www.youtube.com/watch?v=h74AXqw4Opc to watch the
trailer and purchase tickets to see the film.
For more information on Espolòn Tequila's Scream VI
partnership, please visit espolontequila.com or
follow on Instagram @espolontequila. When mixing and
sipping Espolòn Tequila, please enjoy responsibly.
ABOUT ESPOLÒN TEQUILA
Distilled from hand-harvested
100% Blue Weber Agave in Los
Altos, the Highlands region of Jalisco, Espolòn's award-winning tequilas are
the pride of the Casa San Nicolás. Espolòn was the realization of a
lifelong desire for late founder and Master Distiller Cirilo
Oropeza, who dreamed of creating a tequila that blends artisanal
Mexican tradition with modern techniques.
Espolòn is, at its heart, a tribute to Mexican culture, with
striking bottle designs by the rich, storied history of
Mexico. Through its labels,
Espolòn pays tribute to a true luminary – José Guadalupe Posada. Posada was a 19th century
artist and printmaker, a real pioneer, and a bit of a rebel. His
most famous work, the calaveras (skeletons), were a powerful
commentary on the social injustices of his time. He gave his people
a voice and gave the art world a style that continues to influence
pop culture today. Today, Espolòn Tequila
Blanco, Espolòn Tequila Reposado, Espolòn Tequila Añejo and
Espolòn Cristalino each spotlight different moments in Mexican
history, led by the legendary rooster, Ramón. For more information
on Espolòn, visit espolontequila.com.
Scream x Espolòn Assets for Media Use
ABOUT CAMPARI GROUP
Campari Group is a major player in
the global spirits industry, with a portfolio of over 50 premium
and super premium brands, spreading across Global, Regional and
Local priorities. The Group was founded in 1860 and today is the
sixth-largest player worldwide in the premium spirits
industry. Campari Group has a global distribution reach,
trading in over 190 nations around the world with leading positions
in Europe and the
Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its
own distribution network in 23 countries. The shares of the parent
company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg
CPR IM), have been listed on the Italian Stock Exchange since
2001.
Campari America LLC is a wholly owned subsidiary of
Davide Campari-Milano N.V. Campari America has built a portfolio
unrivaled in its quality, innovation and style, making it a top
choice among distributors, retailers and consumers. Campari America
manages Campari Group's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®,
Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®,
Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky,
Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila,
Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur,
Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo
12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®,
Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®.
ABOUT SCREAM VI
Following the latest Ghostface
killings, the four survivors leave Woodsboro behind and start a
fresh chapter. In Scream VI, Melissa
Barrera ("Sam Carpenter"),
Jasmin Savoy Brown ("Mindy Meeks-Martin"), Mason Gooding ("Chad
Meeks-Martin"), Jenna Ortega
("Tara Carpenter"), Hayden Panettiere ("Kirby Reed"), and Courtney Cox ("Gale
Weathers") return to their roles in the franchise alongside
Jack Champion, Henry Czerny,
Liana Liberato, Dermont Mulroney, Devyn
Nekoda, Tony Revolori, Josh
Segarra, and Samara Weaving.
At the helm are Radio Silence's Matt
Bettinelli-Olpin and Tyler
Gillett ("Scream," 2022) "Ready or Not,") with James Vanderbilt ("Scream," 2022, "Murder
Mystery,") & Guy Busick
("Scream," 2022, "Ready or Not,") co-writing the screenplay.
Project X Entertainment's Vanderbilt, William Sherak and Paul
Neinstein are serving as producers ("Scream," 2022). Creator
Kevin Williamson and the third
member of Radio Silence, Chad
Villella, are executive producing alongside Spyglass'
Gary Barber and Peter Oillataguerre,
Courteney Cox, Ron Lynch, Cathy
Konrad and Marianne
Maddalena.
ABOUT PARAMOUNT
Paramount Global (NASDAQ: PARA, PARAA)
is a leading global media and entertainment company that creates
premium content and experiences for audiences worldwide. Driven by
iconic studios, networks and streaming services, Paramount's
portfolio of consumer brands includes CBS, Showtime Networks,
Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET,
Paramount+, Pluto TV and Simon & Schuster, among others.
Paramount delivers the largest share of the U.S. television
audience and boasts one of the industry's most important and
extensive libraries of TV and film titles. In addition to offering
innovative streaming services and digital video products, the
company provides powerful capabilities in production, distribution
and advertising solutions.
For more information about Paramount, please visit
www.paramount.com and follow @ParamountCo on social
platforms.
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SOURCE Espolòn Tequila