DOW JONES NEWSWIRES 
 

BATS Global Markets plans to launch a U.S. equity options exchange by early next year as the fast-growing operators BATS Exchange and BATS Europe look for growth in a new market segment.

BATS Exchange, launched in 2006, has steadily taken trading volume of stock listed on the New York Stock Exchange and Nasdaq Stock Market. BATS got approval last August to launch its own stock exchange, putting it in more direct competition with the two owned by NYSE Euronext (NYX) and Nasdaq OMX Group Inc. (NDAQ).

The options business has become a focus for Nasdaq OMX following its July 2008 acquisition of the Philadelphia Stock Exchange, which has made Nasdaq OMX the third-largest U.S. options market operator behind the Chicago Board Options Exchange and the International Securities Exchange.

Meanwhile, NYSE Euronext recently decided to reduce, and in some cases eliminate, fees it charges investors who trade options on its exchanges, following in the footsteps of several exchanges that are revamping their pricing models.

New electronic platforms like BATS and Direct Edge have been attracting algorithm-driven investment firms and proprietary trading groups with a combination of fast executions and attractive pricing. BATS said Jeromee Johnson, who was hired as BATS Exchange's vice president of market development in April 2009, will be heavily involved in the new platform. He was previously president of 3D Markets, a provider of software and technology for institutional options trading.

The exchange says it has captured nearly 12% of the U.S. equity market share in the past 3 1/2 years, while its BATS Europe trading platform is trading 4% to 8% of major European stock indexes.

BATS' owners include affiliates of large banks and Wall Street brokers, including Citigroup Inc. (C), Credit Suisse Group (CS), Deutsche Bank AG (DB) and Morgan Stanley (MS).

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; tess.stynes@dowjones.com