Newegg Thrives with Live Video Shopping
May 12 2022 - 8:55AM
Business Wire
Customers chat with hosts and shop exclusive
deals during each Newegg Live episode, available on both the
company’s mobile app and TikTok
Newegg (NASDAQ: NEGG), a leading global technology e-commerce
retailer, today shared insights about its live video commerce
platform, Newegg Live. Launched in September 2021 and produced by
the company’s media team for the Newegg mobile app and TikTok,
Newegg Live is an interactive, real-time livestream showing some of
the most in-demand tech products available on the Newegg
platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220512005338/en/
Host Devyn Howard discusses features of a
portable speaker during an episode of Newegg Live, Newegg's live
shoppable video available on its mobile app and TikTok. (Photo:
Business Wire)
Airing several episodes per week, Newegg Live demonstrates
products at exclusive sale prices typically available only for the
duration of the livestream. Show hosts also produce and write their
own scripts. Programming emphasizes interaction between the brand
and its customers, who type questions or comments in the chat for
the hosts to offer a response.
Viewers can ask questions about the products to make more
informed buying choices. The tech solution enables viewers to make
purchases directly in the Newegg mobile app or on TikTok while
watching the video. The video is also available to watch later on
social media platforms.
Newegg Live engages with current and new customers in a way that
is more entertaining than typical e-commerce shopping. Hosts offer
a three-dimensional perspective of products, in-depth descriptions
and the ability to show features of products like their
capabilities, sounds and video. Show hosts also produce and write
their own scripts. Answering questions through host conversations
or demonstrating product features are crucial to keep audiences
engaged.
The show has also been integral in expanding the product
categories associated with the Newegg brand. While the company
features some of its top-tier brands and products like gaming PCs,
computer components, monitors and other products in core
categories, the livestream has also created opportunities for new
sellers to feature products on episodes.
“Our customers are tech-savvy and already watching videos on
their phones. Newegg Live is a fun way for audiences to see and
learn more about our products while also asking questions and
interacting with our host,” said Drew Roder, Director of Studios
for Newegg. “Shoppable live video has worked well for our
customers.”
Newegg Live is a finalist in the CommerceNexty Awards,
peer-reviewed awards for marketing and e-commerce achievements
among retail and DTC brands, in the category of Best Use of a New
Platform. Award winners will be announced on June 22 in New York.
Please consider voting for Newegg (until May 24):
https://www.surveymonkey.com/r/CommerceNextys22
About Newegg
Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based
in the City of Industry, Calif., near Los Angeles, is a leading
global online retailer for PC hardware, consumer electronics,
gaming peripherals, home appliances, automotive and lifestyle
technology. Newegg serves businesses’ e-commerce needs with
marketing, supply chain, and technical solutions in a single
platform. For more information: Newegg.com.
Follow Newegg on Twitter, TikTok, Instagram, Facebook, YouTube
and Discord.
This news release includes "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Forward-looking statements give our current expectations,
opinion, belief or forecasts of future events and performance. A
statement identified by the use of forward-looking words including
"will," "may," "expects," "projects," "anticipates," "plans,"
"believes," "estimate," "should," and certain of the other
foregoing statements may be deemed forward-looking statements.
Although Newegg believes that the expectations reflected in such
forward-looking statements are reasonable, these statements involve
risks and uncertainties that may cause actual future activities and
results to be materially different from those suggested or
described in this news release. Investors are cautioned that any
forward-looking statements are not guarantees of future performance
and actual results or developments may differ materially from those
projected. The forward-looking statements in this press release are
made as of the date hereof. The Company takes no obligation to
update or correct its own forward-looking statements, except as
required by law, or those prepared by third parties that are not
paid for by the Company. The Company's SEC filings are available at
http://www.sec.gov.
Note for Media: For photos of Newegg Live, please access
this link: https://newegg.io/Newegg_Live
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220512005338/en/
Media: Eric Wein Newegg eric.j.wein@newegg.com
626-271-1420, ext. 22619
Investor Relations: Lena Cati The Equity Group Inc.
lcati@equityny.com 212-836-9611
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