Second Annual Report from NRC Health Highlights Major Trends in Pediatric Care
March 16 2022 - 10:21AM
NRC Health, the leading provider of in-depth customer insights in
healthcare, today released its 2022 Pediatric Consumer Trends
Report, the second installment of its annual report focused on the
evolving sentiments of pediatric consumers and their caregivers
through the lens of the ongoing coronavirus pandemic and against
the backdrop of a potential post-COVID era for healthcare. Based on
millions of data points captured from hundreds of thousands of
consumer households, the report discusses several topics of crucial
importance to pediatric healthcare leaders today, including the
decrease in pediatric healthcare deferment, the rise in telehealth
adoption, and the emerging mental-health crisis in youth.
“The COVID-19 pandemic has shed a light on the critical nature
of patient care, especially for our pediatric community and the
need to drive change where we can,” said Helen Hrdy, Chief Growth
Officer at NRC Health. “It’s important that we look at what we did
this past year in healthcare and identify a path moving forward for
growth and success in an ever-evolving and ever-challenging
industry.”
This year’s report takes a look at what the pediatric consumer
population needs and wants from its healthcare providers and the
benefit of incorporating Human Understanding into an organization
to transform its pediatric healthcare output for the better. This
includes but is not limited to working with families to keep
children up to date with all recommended vaccinations, prioritizing
provider time, attentiveness, and financial transparency in
telehealth offerings, as well as maximizing communication in
offering mental-health resources and preventative mental-health
services to help decrease pediatric
hospitalizations.
Report Highlights:
- Parents are delaying healthcare less for their
children – The rate at which parents are resuming services
has risen by 135% from 2020 to 2021 across all major service lines,
with the largest increases occurring in urgent care (+170%) and
emergency service (+158%) settings.
- There is a strong sense of excitement around
telehealth – Before the pandemic occurred, telehealth was
in existence but it wasn’t as widely utilized, especially in
pediatrics. Now, telehealth adoption has jumped 5.2% since
pre-pandemic and excitement has increased amongst parents compared
to those without children by 10.8%.
- Pandemic hardships have had a drastic impact on
mental-health in children – Between 2020 and 2021,
mental-health hospitalizations have increased by 163%, with
suspected suicide attempts also on the rise.
- Healthcare recall is rising across the healthcare
industry in general but not in pediatrics – For adults
visiting healthcare organizations, marketing recall has increased
4.8% from its lowest point of 59.4% in 2020 to 66.3% in 2021.
However, for pediatric facilities specifically, that percentage has
remained stagnant (at 1.5%) in both 2020 and 2021.
- Consumer Net Promoter Scores (NPS) in pediatrics is not
climbing - In fact, the pediatric patient experience
peaked during the onset of the pandemic—with an NPS at 69 in April
2020 for hospital inpatients and emergency departments—but has been
declining since, resulting in an NPS of 53 in December 2021.
The 2022 Pediatric Consumer Trends Report is based on the single
largest database of healthcare consumers, with sentiment data from
more than 300,000 American households sourced from more than 580
healthcare organizations across all 50 states.About NRC
HealthFor more than 40 years, NRC Health (NASDAQ: NRC) has
been committed to achieving Human Understanding and bringing
healthcare organizations closer to their customers than ever before
by illuminating and improving the key moments that define an
experience and build trust. Guided by their uniquely empathic
heritage, proprietary methods, skilled associates, and holistic
approach, NRC Health helps its customers design experiences that
exceed expectations, inspire loyalty, and improve well-being among
patients, residents, physicians, nurses, and staff.
For more information, email info@nrchealth.com or visit
www.nrchealth.com.Press Contact:Jennifer
LyleBarokas, a FINN Partners Company nrchealth@finnpartners.com
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