NRC Health Announces Second-Annual Consumer Loyalty Awards Winners
August 14 2019 - 7:00PM
NRC Health, the leading provider of in-depth customer intelligence
in healthcare, today announced the winners of its 2018-2019 NRC
Health Consumer Loyalty Awards at the 2019 NRC Health Symposium in
Nashville, TN. Launched last year, the Consumer Loyalty Awards are
still the only loyalty-based hospital rankings in the U.S.,
recognizing the top healthcare facilities across the country that
are working to cultivate and maintain long-lasting loyalty among
their patient populations. This year’s list of winning
organizations was identified by a nationally syndicated survey of
more than 300,000 American consumers.
Two-thirds of hospitals recognized in last
year’s list received recognition again this year. Each of these
organizations achieved extraordinarily high scores on NRC Health’s
Loyalty Index, a composite of seven different critical aspects of
consumer loyalty, including access, brand score, engagement, need,
motivation, experience and Net Promoter Score (NPS). Armed with
these metrics, healthcare organizations can compare their
performance to that of their peers and observe trends to make
adjustments over time to improve consumer loyalty.
“Today’s healthcare consumers are lucky to have
a wide variety of choice when it comes to deciding where they
receive care. But we are seeing a shift now more than ever as
hospitals and health systems begin to fully understand the
importance of offering a comprehensive, compassionate and
accessible care model,” said Brian Wynne, VP and General Manager at
NRC Health. “The organizations recognized by the Consumer Loyalty
Awards are leading the way in the healthcare industry; however, the
industry as a whole still has a long way to go. At NRC Health, we
are eager to continue working with organizations to help achieve
our vision of customer-centric healthcare for all, and we are
honored to celebrate this year’s winning organizations and the work
they’ve done to receive this award.”
Nearly 500 hospitals qualified for the Consumer
Loyalty Awards by receiving 150 or more Top of Mind mentions during
the national survey. The hospitals and health systems that made the
final list scored in the 75th percentile across the seven
components of NRC Health’s Loyalty Index, while the top 10
“best-in-class” winners include hospitals and health systems from
both small and large markets across the U.S. Hospital of The
University of Pennsylvania in Philadelphia was the only
organization to be among the “best-in-class” winners two years in a
row.
The full list of winning organizations for the 2018-2019
Consumer Loyalty Awards is available for download on the NRC Health
website.
About NRC Health’s Consumer Loyalty
Awards To qualify for the NRC Health Consumer
Loyalty Awards, a hospital must receive at least 150 Top of Mind
mentions on the Market Insights Internet-based survey, which
measures the opinions, behaviors and profiles of more than 300,000
consumers annually in more than 300 markets across the U.S.
Additionally, ranking organizations must earn extraordinarily high
composite scores on the seven aspects of the NRC Health Loyalty
Index: access, brand score, engagement, need, motivation,
experience and Net Promoter Score (NPS). The facilities across the
country with the top composite scores are awarded.
Results are weighted to account for age, income, population,
presence of children in the household, marital status and ethnicity
to ensure an accurate demographic distribution.
About NRC Health For 37 years, NRC Health
(NASDAQ: NRC) has been committed to achieving human understanding
and bringing healthcare organizations closer to their customers
than ever before by illuminating and improving the key moments that
define an experience and build trust. Guided by their uniquely
empathic heritage, proprietary methods, skilled associates, and
holistic approach, NRC Health helps its customers design
experiences that exceed expectations, inspire loyalty and improve
well-being among patients, residents, physicians, nurses and
staff.
For more information, write to info@nrchealth.com, or visit
www.nrchealth.com.
Press Contact Jennifer Lyle Public Relations
for NRC Health nrchealth@barokas.com
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