Rolex Kentucky Three-Day Event, Presented By Farnam, Available LIVE As It Happens on the Web
April 23 2007 - 8:00AM
Business Wire
Equestrian sports fans worldwide will be able to watch the 2007
Rolex Kentucky Three-Day Event, presented by Farnam, thanks to the
first-ever LIVE webcasts of this celebrated event. Considered the
zenith in equestrian eventing competition in the United States,
NBCSports.com, in conjunction with MediaZone, Equestrian Events,
Inc., the producer of the event, and the United States Equestrian
Federation, will provide coverage at NBCSports.MediaZone.com. This
year�s Rolex Kentucky CCI****, a FEI Qualifying Competition and
U.S. Equestrian Federation Selection Trial for the 2008 Olympic
Games, returns to the Kentucky Horse Park in Lexington, KY April
26th through the 29th and will be broadcast on NBC television as a
one-hour special Sunday, May 6th at 5:00 PM EDT. Ultimate fans can
experience LIVE webcasts of all three phases for the low cost of
just $7.99 for all four days. As the only four-star event in the
Western Hemisphere, The Rolex Kentucky Three-Day Event serves as a
premier competition that features the best horses, riders and
international stars. Notable past riders include a bevy of Olympic
medalists such as Bruce Davidson, David and Karen O�Connor and Kim
Severson of the United States, New Zealand�s Blyth Tait, Pippa
Funnell of Great Britain and Andrew Hoy of Australia. This is the
latest offering available via the new NBCSports/MediaZone
co-branded broadband video site at NBCSports.MediaZone.com.
NBCSports.com and Social TV pioneer MediaZone have combined to
present the 2006 ING New York City Marathon, FIS World Ski
Championships, World Luge Championships and World Curling
Championships as part of their joint initiative. The
NBCSports/MediaZone partnership enables sports fans to view unique
content from both NBC Sports' programming lineup and from
MediaZone's catalogue, including world-class tennis, rugby and
basketball. �Last year, thanks to the initiative of our webmaster,
Evan Haller, we presented our first-ever LIVE webcast on the event
website featuring our most popular Cross-Country location, the Head
of the Lake,� said Jane Atkinson, event director and executive vice
president of Equestrian Events, Inc. �We received an incredible
response and are very excited to work with NBC, Carr-Hughes
Productions and the U.S. Equestrian Federation to bring all four
days of this year�s competition to fans around the world. For those
who can�t make it to Kentucky, this is the perfect opportunity to
see the action as it is happening!� "The NBCSports.com webcast
helps promote horse sports to fans all over the world while
extending the investment in the production of the NBC telecast into
another medium," said John Long, CEO of the USEF. "We are excited
that NBC is expanding their coverage of our sport with Rolex
Kentucky as their first equestrian webcast. �NBC Sports and
NBCSports.com is committed to delivering the excitement and passion
of Olympic sports on all of our platforms,� says Perkins Miller,
senior vice president, digital media, NBC Sports & Olympics.
�The Rolex Kentucky Three-Day Event is a great opportunity for us
to provide LIVE sports video to an audience who is passionate about
their sport and hungry for more content.� �We�re excited to provide
this dynamic and interactive viewing experience of The 2007 Rolex
Kentucky Three-Day Event with our trusted partner NBC,� said Chris
Ott, sports division director, MediaZone. �We have experienced
ongoing success via the relationship we have fostered with NBC, and
this latest compelling equestrian offering reinforces our strength
in joining forces to provide the most sought-after sport content
online to date.� Due in part to the success and proven organization
of the Rolex Kentucky Three-Day Event, the Kentucky Horse Park was
chosen as the site for the Alltech FEI World Equestrian Games in
2010. This will mark the first time the Games, which feature World
Championships in eight equestrian disciplines, are being held
outside of Europe. To check out further information on the 2007
Rolex Kentucky Three-Day Event and LIVE webcasts please visit the
Rolex Kentucky website at www.rk3de.org or NBCSports.MediaZone.com.
About NBCSports.com NBCSports.com, launched in September 2006, is
one of the fastest growing sports content websites on the Internet.
It provides comprehensive sports coverage, including scores, stats
and analysis for all the major sports including the NFL, College
Football, MLB, NBA, NHL, NASCAR, PGA TOUR, College Basketball,
Poker, Tennis and more. NBCSports.com has also been at the
forefront of the Internet�s growing demand for original broadband
sports programming, with both live pre-game programming for Notre
Dame Football and the NHL, as well as its live streaming webcasts
including the FIS World Ski Championships and the NYC Marathon. The
site also features stories and features from some of the industry�s
foremost sportswriters including Alan Abrahamson, John Walters and
Tom Curran, an extensive video library of both news coverage and
full-length NBC Sports programming, a variety of interactive
features and blogs from a number of NBC Sports broadcasters and
professional athletes. The fantasy sports, including football,
baseball, basketball, hockey, NASCAR and golf, are powered by
AllStarStats and Rotoworld, companies that were acquired in
September of 2006 in order to supplement the offerings of
NBCSports.com. Rotoworld.com site is the highest-trafficked,
fantasy sports content site on the Internet. About MediaZone
MediaZone is a leading global online broadcaster specializing in
professionally-produced sports, international and entertainment
video programming. MediaZone has established lasting exclusive
partnerships with leading media brands including AOL and NBC Sports
and is the official online broadcast partner for major events such
as Wimbledon and SANZAR rugby. The company is headquartered in the
San Francisco Bay Area with offices in China and Europe. MediaZone
is a division of MIH Ltd., a wholly-owned subsidiary of Naspers
(Nasdaq:NPSN). For more information, please visit: MediaZone.com.
About Equestrian Events, Inc. (EEI) Equestrian Events, Inc. (EEI)
is a non-profit charitable corporation created in 1975 to stage the
1978 World Three-Day Event Championships, the first time those
championships had been held outside of Europe. Following the
success of those World Championships, the U.S. Equestrian
Federation asked EEI to organize an annual Three-Day Event in the
spring and the Kentucky Three-Day Event was born. Rolex Watch
U.S.A. became title sponsor in 1981.
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