NEW YORK, Aug. 20, 2019 /PRNewswire/ -- 5W Public
Relations, one of the 15 largest independently-owned PR
firms in the U.S., announced today it has been named PR agency
of record for measurement technology company, My Size, Inc.
(NASDAQ: MYSZ). Under the agreement, 5WPR will execute a strategic
media relations plan for the company's three brands, MySizeID,
BoxSize, and SizeUp.
My Size's proprietary app technology uses sensors and a unique
algorithm to calculate and record measurements in a variety of
novel ways including a smart tape measure, measurement tool for the
shipping and parcel industry and virtual fit mapping for online
retail consumers.
The company's flagship product, MySizeID, allows customers to
use a personal smartphone to record their body measurements,
without the need for a camera. Consumers can then create a secure
profile complete with their individual dimensions, which can be
used with partner online retailers to give exact size
recommendations based on the manufacturers fit chart. The
technology benefits both consumer and retailer, resulting in peace
of mind for online shoppers and less returns for
merchants.
"MySizeID was built on two needs, giving customers the tool they
need to purchase clothing online without trying it on, and giving
retailers a better way of serving their customers. Incorporating
MySizeID into the retailer's eCommerce platform improves their
revenues and lowers their operating costs by reducing
returns. Specifically, our technology helps consumers to buy
with confidence, enhance the shopping experience, and foster brand
loyalty," said Ronen Luzon, Founder and CEO of MySizeID.
5W will work with My Size to grow awareness towards their
products and engage new and potential clients by elevating Founder
and CEO Ronen Luzon's presence in
the retail and technology spaces and garner press around My Size's
various products.
"Our technology team has propelled various consumer-focused apps
into mainstream powerhouses," says Founder and CEO of 5W Public
Relations, Ronn Torossian. "We look
forward to promoting My Size's cutting-edge technology that will
change the way consumers shop for clothing online."
5W's technology practice employs the perfect combination of
true professionals and unparalleled techniques. The team delivers
results through key industry relationships with influencers,
bloggers, celebrities, and media. By implementing integrated PR,
digital strategy, influencer partnerships and social media
campaigns 5W ensures maximum coverage for its clients.
About My Size Inc.
My Size, Inc. (NASDAQ:MYSZ) has
developed a unique measurement tool based on sophisticated
algorithms and cutting-edge technology with broad applications
including the apparel, e-commerce, DIY, shipping and parcel
delivery industries. This proprietary measurement technology
is driven by several algorithms which are able to calculate and
record measurements in a variety of novel ways.
About 5W Public Relations:
5W Public
Relations is a full-service PR agency in NYC known for
cutting-edge programs that engage with businesses, issues and
ideas. With more than 150 professionals serving clients in B2C
(Beauty & Fashion, Consumer Brands, Entertainment, Food &
Beverage, Health & Wellness, Travel & Hospitality,
Technology, Nonprofit), B2B (Corporate Communications and
Reputation Management), Public Affairs, Crisis Communications and
digital strategy, 5W brings leading businesses a resourceful, bold
and results-driven approach to communication.
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SOURCE 5W Public Relations