Muscle Maker Grill Opens First Partnership Location with REEF Neighborhood Kitchens in NYC
December 09 2020 - 9:00AM
Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle
Maker Grill, Healthy Joe’s, Meal Plan AF & MMG Burger Bar, a
fast-casual brand known for serving “healthier for you” meals,
today announced it has officially opened its first partnership
location with REEF Neighborhood Kitchens in NYC. The delivery-only
kitchen will be located in Long Island City, New York City’s
up-and-coming neighborhood just over the Queensboro bridge from
Manhattan.
In August the company announced the REEF
partnership with plans to open the first location in Union City,
NJ. Union City will be our second location and will open early
2021. Our first REEF Neighborhood Kitchen will open in Long Island
City and will operate on a delivery-only model, where customers can
enjoy Muscle Maker Grill dishes packed with fresh veggies,
all-natural chicken breast or grass-fed steak by placing their
order through any one of the established third-party delivery
platforms like DoorDash, GrubHub or UberEats, and have it brought
right to their door via contactless delivery. The Long Island City
neighborhood has seen explosive residential growth over the last
few years, that combined with the continued trend of more and more
people working from home, makes for a perfect location for the
company’s first REEF location.
In response to the ongoing pandemic, restaurants
have transformed the way they do business. MMG recognized this
trend early on and has announced various types of ghost kitchen
projects and shipped direct-to-consumers meal plan programs
throughout the U.S. REEF’s proximity-based network to consumers
across the country gives fast-casual restaurants the ability to
build and scale very quickly. REEF recently completed a $700m
capital raise with Mubadala and SoftBank, along with the company’s
network of 4,500 parking locations makes for a strong partnership
with MMG and brands.
“REEF’s Neighborhood Kitchens make perfect sense
for Muscle Maker Grill as a part of its non-traditional location
growth strategy,” said Michael Roper, Chief Executive Officer of
Muscle Maker Grill. “Consumers and restaurant owners are
increasingly embracing technological evolution and these
delivery-only models continue to play an important role in the
restaurant industry; as indicated by the exponential growth
delivery has represented in the Quick Service Restaurant segment
over the last year. This is a trend that we expect to continue, not
only due to the current business climate and desire to social
distance, but also as consumers grow comfortable with the breadth,
quality and speed at which offerings are made available. Through
REEF we believe we can scale quickly in major metropolitan markets
with limited capital expenditure, which we expect to allow us to
expand our nationwide brand awareness and serve up our delicious
“healthier for you” options to guests.”
“We’re excited to officially bring Muscle Maker
Grill’s fast-casual menu to New Yorkers,” said Carl Segal, Chief
Operating Officer at REEF. “REEF’s ecosystem is intended to boost
the reach of our restaurant partners with our network of
neighborhood kitchens. In turn, this helps power their growth in
important target markets.”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle
Maker Grill features high quality, great tasting food, freshly
prepared with proprietary recipes. The menu, created with the
guest’s health in mind, is lean and protein based. It features
all-natural chicken, grass-fed steak, lean turkey, whole wheat
pasta, wraps, bowls and more. It also offers a wide selection of
fruit smoothies in a variety of assorted flavors, protein shakes
and supplements. For more information on Muscle Maker Grill,
visit www.musclemakergrill.com.
About REEF
REEF’s mission is to connect the world to your
block. We transform underutilized urban spaces into neighborhood
hubs that connect people to locally curated goods, services, and
experiences. With an ecosystem of 4,500 locations and a team of
15,000 people, REEF is the largest operator of mobility, logistics
hubs, and neighborhood kitchens in the United States. Together we
are leveraging the power of proximity to keep our communities
moving forward in a sustainable and thoughtful way.
Forward-Looking Statements
This press release may include “forward-looking
statements” pursuant to the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. To the extent
that the information presented in this press release discusses
financial projections, information, or expectations about our
business plans, results of operations, products or markets, or
otherwise makes statements about future events, such statements are
forward-looking. Such forward-looking statements can be identified
by the use of words such as “should”, “may,” “intends,”
“anticipates,” “believes,” “estimates,” “projects,” “forecasts,”
“expects,” “plans,” and “proposes.” Although we believe that the
expectations reflected in these forward-looking statements are
based on reasonable assumptions, there are a number of risks and
uncertainties that could cause actual results to differ materially
from such forward-looking statements. You are urged to carefully
review and consider any cautionary statements and other
disclosures, including the statements made under the heading “Risk
Factors” and elsewhere in documents that we file from time to time
with the SEC. Forward-looking statements speak only as of the date
of the document in which they are contained, and Muscle Maker, Inc
does not undertake any duty to update any forward-looking
statements except as may be required by law.
Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com
Investor Relations: IR@musclemakergrill.com
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