RDA (MM)

RDA Microelectronics, Inc. (Nasdaq:RDA) (the "Company"), a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications, today announced the sampling of its RDA8810 EDGE baseband smartphone solution.

The RDA8810 integrates the RF transceiver, EDGE modem, 1 GHz A5 applications processor, power management unit, analog baseband, and even the 32kHz oscillator, all onto one 40 nanometer SoC. Competitive offerings require up to three dies and two to three chips for the RF functions, application processor and baseband, greatly reducing functionality while increasing the bill of materials. Additionally, the 8810 supports 400MHz 32-bit LPDDR2, which supplies 3.2GB/s of memory bandwidth. With a dedicated hardware video processor, the 8810 also supports 1080p H.264 video playback at 30fps as well as high-end graphic performance for graphical user interface (GUI) and online games. It also supports WiFi, Bluetooth, and GPS connections through peripheral interfaces. Since the EDGE modem sub-system has its own CPU, accelerator and memory, it does not diminish the performance of the application processor. The RDA8810 supports Android 4.0 OS and above.

"We are pleased with the progress we have made with sampling our 8810 product, and the feedback from our customers is meeting our expectations. We further believe that the introduction of our EDGE smartphone baseband is a key milestone for RDA as it greatly expands our addressable market," said Vincent Tai, chairman and CEO of RDA Microelectronics.

"In addition to the smartphone market, the 8810 EDGE product family was also designed for the fast growing China manufactured tablet market. Offering a complete solution that incorporates the application processor and EDGE modem on a single chip is a significant advantage over providers who can only offer an application processor without the baseband. China essentially dominates the low-end tablet market, which is expected to surpass 100 million units in 2013. We look forward to working closely with customers to begin securing design-ins for their smartphone platforms in the coming months, while expanding our addressable market to include future opportunities in the tablet market as well."

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes baseband, radio-frequency front end modules, power amplifiers, transceivers, Bluetooth systems-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite downconverters. For additional information, please see the Company's website at http://www.rdamicro.com.

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Any statements in this press release that are not historical facts are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include the Company's anticipated growth strategies; its future results of operations and financial condition; economic conditions in China; the regulatory environment in China; the Company's ability to attract customers and leverage its brand; trends and competition in the semiconductor industry; migration to new technology; the entry into baseband, new TV and display market and other factors and risks detailed in the Company's filings with the Securities and Exchange Commission. This press release also contains statements or projections that are based upon information available to the public, as well as other information from sources which the Company believes to be reliable but whose accuracy or completeness the Company cannot guarantee. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable law.

CONTACT: Lily Dong, Chief Financial Officer
         RDA Microelectronics, Inc.
         +86-21-5027-1108
         ir@rdamicro.com
         
         or
         
         Leanne Sievers, EVP
         Shelton Group Investor Relations
         949-224-3874
         lsievers@sheltongroup.com