Form 10-Q - Quarterly report [Sections 13 or 15(d)]

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2023

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______ to ________

Commission file number: 001-41592

MGO GLOBAL INC.

(Exact name of registrant as specified in its charter)

Delaware		87-3929852
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

1515 SE 17th Street, Suite 121/#460236, Ft Lauderdale, FL		33346
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (347) 913-3316

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class		Trading Symbol(s)		Name of Each Exchange on Which Registered
Common Stock, par value $0.00001 per share		MGOL		The Nasdaq Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: None.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” “emerging growth company” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒

As of November 13, 2023, there were 14,245,291 shares of common stock, par value $0.00001 per share, issued and outstanding.

MGO GLOBAL INC.

TABLE OF CONTENTS

PART I	FINANCIAL INFORMATION	4

ITEM 1.	FINANCIAL STATEMENTS:	4

	Condensed Consolidated Balance Sheets as of September 30, 2023 (unaudited) and December 31, 2022	4

	Condensed Consolidated Statements of Operations for the Three and Nine Months Ended September 30, 2023 and 2022 (unaudited)	5

	Condensed Consolidated Statements of Changes in Stockholders’ Equity (Deficit) for the Three and Nine Months Ended September 30, 2023 and 2022 (unaudited)	6

	Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2023 and 2022 (unaudited)	7

	Notes to Condensed Consolidated Financial Statements (unaudited)	8

ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	19

ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	23

ITEM 4.	CONTROLS AND PROCEDURES	23

PART II		24

ITEM 1.	LEGAL PROCEEDINGS	24

ITEM 1A	RISK FACTORS	24

ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	24

ITEM 3.	DEFAULT UPON SENIOR SECURITIES	24

ITEM 4.	MINE SAFETY DISCLOSURES	24

ITEM 5.	OTHER INFORMATION	24

ITEM 6.	EXHIBITS	25

SIGNATURES		26

Table of Contents

NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements. Statements made in this report that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements, and should be evaluated as such. Investors are cautioned that such forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management and involve risks and uncertainties. Forward-looking statements include statements regarding our plans, strategies, objectives, expectations and intentions, which are subject to change at any time at our discretion. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plan and strategies. Forward-looking statements include our assessment, from time to time of our competitive position, the industry environment, potential growth opportunities, the effects and events outside of our control, such as natural disasters, wars, epidemics or pandemics. Forward-looking statements often include words such as “anticipates,” “believes,” “could,” “forecast,” “estimates,” “expects,” “suggest,” “hopes,” “intends,” “may,” “might,” “plans,” “potential,” “predicts,” “targets,” “projects,” “projections,” “should,” “could,” “will,” “would” or the negative of these terms or other similar expressions.

Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is based on the current plans and expectations of our management, expressed in good faith and believed to have a reasonable basis. However, there can be no assurance that the expectation or belief will result or will be achieved or accomplished. The following include some, but not all, of the factors that could cause actual results or events to differ materially from those anticipated:

	·	current economic conditions, including consumer spending levels and the price elasticity of our products;

	·	the highly competitive and evolving nature of the industry in which we compete;

	·	our ability to successfully manage social, political, economic legal and other conditions affecting our operations and our supply chain sources, such as political instability and acts of war or terrorism, natural disasters, disruption of markets, operational disruptions, changes in import or export laws, currency restrictions and currency exchange rate fluctuations;

	·	the impact of the loss of one or more of our suppliers of finished goods or raw materials;

	·	our ability to manage our inventory effectively and reduce inventory reserves;

	·	our ability to optimize our global supply chain;

	·	our ability to distribute our products effectively through our ecommerce store and through our growing wholesale distribution channel;

	·	our ability to keep pace with changing consumer preferences;

	·	the impact of any inadequacy, interruption or failure with respect to our information technology or any data security breach;

	·	our ability to protect our reputation and the reputation and images of our licensed and any future proprietary brand(s);

	·	unanticipated changes in our tax rates or exposure to additional income tax liabilities or a change in our ability to realize deferred tax benefits;

	·	our ability to comply with environmental and other laws and regulations;

	·	changes in our relationship with our employees and costs and adverse publicity from violations of labor or environmental laws by us or our suppliers;

	·	our ability to attract and retain key personnel; and

	·	our ability to integrate and grow potential acquisitions successfully.

The reader should understand that the uncertainties and other factors listed above or identified elsewhere in this Quarterly Report and in our Annual Report are not a comprehensive list of all the uncertainties and other factors that may affect forward-looking statements. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We cannot guarantee future results, levels of activity, performance or achievements. We do not undertake any obligation to update or revise any forward-looking statements or the list of uncertainties and other factors that could affect those statements. You should, however, consult further disclosures and risk factors we include in Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports filed on Form 8-K.

Table of Contents

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements.

MGO GLOBAL INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

	As of September 30,			As of December 31,
	2023			2022
Assets
Current assets:
Cash and cash equivalents	$	1,721,050		$	113,952
Accounts receivable, net		57,466			101,837
Other current assets		15,364			7,864
Prepaid royalty expense		282,403			147,769
Prepaid expenses		388,238			-
Inventories		673,621			69,546
Total current assets		3,138,142			440,968

Property and equipment, net		209,603			-
Total assets	$	3,347,745		$	440,968

Liabilities and stockholders' equity (deficit)
Current liabilities:
Accounts payable	$	462,411		$	648,129
Accounts payable - related party		-			22,533
Accrued liabilities		133,340			52,540
Accrued payroll		121,020			764,050
Other current liabilities		-			13,634
Current portion of loan payable		-			10,793
Related party payable		-			123,850
Total current liabilities		716,771			1,635,529

Total liabilities		716,771			1,635,529

Stockholders' equity (deficit):
Common stock, par value $0.00001, authorized 20,000,000 shares; 14,241,541 and 11,689,230 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively		142			117
Additional paid-in capital		13,959,293			4,963,340
Accumulated deficit		(10,781,523	)		(5,796,636	)
Total MGO stockholders' equity (deficit)		3,177,912			(833,179	)
Non-controlling interest		(546,938	)		(361,382	)
Total stockholder's equity (deficit)		2,630,974			(1,194,561	)
Total liabilities and stockholders' equity (deficit)	$	3,347,745		$	440,968

See accompanying notes to these unaudited condensed consolidated financial statements.

Table of Contents

MGO GLOBAL INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022

(UNAUDITED)

	For the Three Months Ended September 30,						For the Nine Months Ended September 30,
	2023			2022			2023			2022

Revenues, net	$	1,469,802		$	140,191		$	3,755,441		$	336,103
Cost of goods sold		580,560			29,292			1,337,689			77,558
Gross profits		889,242			110,899			2,417,752			258,545

Operating expenses:
Royalty expenses		303,849			322,591			931,961			987,412
Selling, general and administrative expense		3,134,670			480,178			6,663,310			1,240,593
Total operating expenses		3,438,519			802,769			7,595,271			2,228,005

Operating loss		(2,549,277	)		(691,870	)		(5,177,519	)		(1,969,460	)

Other (income) expenses:
Finance charges		-			8,775			11,656			111,346
Gain on settlement of debt		-			–			(3,500	)		–

Other (income) expense, net		2,836			(696	)		(15,232	)		386
Total other (income) expenses		2,836			8,079			(7,076	)		111,732
Net loss	$	(2,552,113	)	$	(699,949	)	$	(5,170,443	)	$	(2,081,192	)
Less: net loss attributable to noncontrolling interest		(62,800	)		(72,618	)		(185,556	)		(222,131	)
Net loss attributable to MGO stockholders	$	(2,489,313	)	$	(627,331	)	$	(4,984,887	)	$	(1,859,061	)

Basic and diluted weighted average shares outstanding		14,241,541			10,351,833			14,033,764			10,818,000

Basic and diluted net loss per share to MGO stockholders	$	(0.17	)	$	(0.06	)	$	(0.36	)	$	(0.17	)

See accompanying notes to these unaudited condensed consolidated financial statements.

Table of Contents

MGO GLOBAL INC.

STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)

FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022

(UNAUDITED)

									Additional						Total MGO Stockholders'			Non-			Total Stockholders'
	Common Stock				Preferred Shares				Paid-In			Accumulated			Equity			controlling			Equity
	Shares		Amount		Shares		Amount		Capital			Deficit			(deficit)			Interests			(deficit)

Balance at December 31, 2021		9,593,000	$	96		-	$	-	$	2,866,559		$	(3,213,690	)	$	(347,036	)	$	(66,971	)	$	(414,007	)

Share issuance for cash		342,500		3		-		-		288,679			-			288,682			-			288,682
Net loss		-		-		-		-		-			(511,071	)		(511,071	)		(65,655	)		(576,725	)
Balance at March 31, 2022		9,935,500	$	99		-	$	-	$	3,155,238		$	(3,724,761	)	$	(569,425	)	$	(132,626	)	$	(702,050	)

Share issuance for cash		882,500		9		-		-		806,680			-			806,689			-			806,689
Warrants issued for financing expenses		-		-		-		-		85,686			-			85,686			-			85,686
Imputed interest		-		-		-		-		6,636			-			6,636			-			6,636
Net loss		-		-		-		-		-		$	(720,660	)		(720,660	)	$	(83,858	)		(804,518	)
Balance at June 30, 2022		10,818,000	$	108		-	$	-	$	4,054,240		$	(4,445,421	)	$	(391,074	)	$	(216,484	)	$	(607,557	)

Share issuance for cash		-		-		-		-		1			-			1			-			1
Stock compensation expense		50,000		1						49,999						50,000						50,000
Capital contribution by founders		-		-		-		-		15,400			-			15,400			-			15,400
Warrants issued for financing expenses		-		-		-		-		-			-			-			-			-
Imputed interest		-		-		-		-		3,710			-			3,710			-			3,710
Net loss		-		-		-		-		-			(627,330	)		(627,330	)		(72,618	)		(699,949	)
Balance at September 30, 2022		10,868,000		109		-		-		4,123,350			(5,072,751	)		(949,293	)		(289,102	)		(1,238,395	)

Balance at December 31, 2022		11,689,230	$	117		-	$	-	$	4,963,340		$	(5,796,636	)	$	(833,179	)	$	(361,382	)	$	(1,194,561	)

Share issuance for cash		1,725,000		17		-		-		7,622,337			-			7,622,354			-			7,622,354
Cashless exercise of warrants		127,311		1		-		-		(1	)		-			-			-			-
Cash received from exercise of warrants		700,000		7		-		-		699,993			-			700,000			-			700,000
Net loss		-		-		-		-		-			(1,158,056	)		(1,158,056	)		(62,069	)		(1,220,125	)
Balance at March 31, 2023		14,241,541	$	142		-	$	-	$	13,285,669		$	(6,954,692	)	$	6,331,118		$	(423,451	)	$	5,907,668

Net loss		-	$	-		-	$	-	$	-		$	(1,337,518	)		(1,337,518	)	$	(60,687	)		(1,398,205	)
Balance at June 30, 2023		14,241,541	$	142		-	$	-	$	13,285,669		$	(8,292,210	)	$	4,993,600		$	(484,138	)	$	4,509,463

Stock compensation expense									$	673,624												673,624
Net loss		-	$	-		-	$	-	$	-		$	(2,489,313	)		(2,489,313	)	$	(62,800	)		(2,552,113	)
Balance at September 30, 2023		14,241,541		142		-		-		13,959,293			(10,781,523	)		3,177,912			(546,938	)		2,630,974

See accompanying notes to these unaudited condensed consolidated financial statements.

Table of Contents

MGO GLOBAL INC.

CONSOLIDATED STATEMENTS OF CASH FLOW

FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022

(UNAUDITED)

	For the Nine Months Ended September 30,
	2023			2022
Cash flows from operating activities:
Net loss	$	(5,170,443	)	$	(2,081,192	)
Adjustments to reconcile net loss to net cash used in operating activities:
Imputed interest		-			10,346
Stock compensation expense		673,624			50,000
Warrants issued for financing expense		-			85,686
Depreciation expense		38,321			-
Net changes in operating assets & liabilities:
Accounts receivable		44,371			(49,311	)
Inventory		(604,075	)		(23,941	)
Prepaid expenses		(388,238	)		(39,544	)
Prepaid royalty expense		(134,634	)		-
Other current assets		(7,500	)		-
Accounts payable - related party		(22,533	)		13,755
Accrued payroll - related party		(643,030	)		212,250
Accounts payable and accrued liabilities		(182,426	)		643,946
Net cash used in operating activities		(6,396,563	)		(1,178,005	)

Cash flows from investing activities:
Purchases of property, plant, and equipment		(179,853	)		-
Net cash used in investing activities		(179,853	)		-

Cash flows from financing activities:
Shares issued for cash		7,622,354			1,095,371
Cash received from exercise of warrants		700,000			-
Repayment of loans payable related party		(128,047	)		(7,476	)
Repayment of loans payable		(10,793	)		(42,626	)
Borrowings from loans payable related party		-			25,000
Borrowings from loans payable		-			40,400
Net cash provided by financing activities		8,183,514			1,110,669

Net increase (decrease) in cash and cash equivalents		1,607,098			(67,336	)
Cash and cash equivalents at beginning of period		113,952			87,922
Cash and cash equivalents at end of period	$	1,721,050		$	20,586

See accompanying notes to these unaudited condensed consolidated financial statements.

Table of Contents

MGO GLOBAL INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022

NOTE 1 - ORGANIZATION AND OPERATIONS

The Messi Store/MGOTeam1 LLC

MGO Global, Inc. (“MGO”, “we”, “us”, “our”, or the “Company”) was formed on December 6, 2021, operating through its subsidiary, MGOTEAM 1 LLC, which designs, manufactures, licenses, distributes, advertises and sells a range of products under the soccer legend Lionel (Leo) Messi brand, “The Messi Brand.” The Messi Brand is a premium lifestyle brand with a sporty edge; products are primarily marketed and sold on the Company’s ecommerce site, The Messi Store, found at www.themessistore.com.

On October 29, 2018, the Company entered into a Trademark License Agreement with Leo Messi Management SL (“LMM”). LMM granted the Company a worldwide non-exclusive license in order to use Leo Messi’s trademarks with the purpose of developing, manufacturing, trading and promoting The Messi Brand products.

On November 20, 2021, the Company entered into a Trademark License Agreement with LMM to have the worldwide license to use Leo Messi’s trademarks for the purpose of developing, manufacturing, marketing and promoting The Messi Brand products. The Company is to pay LMM an amount of minimum guaranteed royalties totaling Four Million Euros (4,000,000 €), net of taxes with the last payment due on November 15, 2024.

Stand Flagpoles/Americana Liberty, LLC

On March 13, 2023, we obtained a royalty-free, worldwide and exclusive license (the “License”) to the use of certain assets of Stand Co., LLC (“Stand”) for all purposes in exchange for payment of $1.00 by the Company. The License was entered into in connection with a potential acquisition by the Company of the assets related to the License. The term of the License commenced on March 15, 2023 and was originally set to expire on the earlier of: 1) May 12, 2023, or 2) the date when the Company and Stand signed a definitive agreement for the acquisition of the assets. Licensed assets include all rights to all stock keeping units (“SKU”) of Stand sold under the names: “Roosevelt Premium 25 foot Telescoping Flag Pole Kit,” “20 Foot Telescoping Flag Pole Kit” and “LED Solar Flag Pole Light;” any intellectual property and other intangible property related to SKUs, including but not limited to all rights to the brand name “Stand Flagpoles,” domain and website standflagpoles.com, the Meta pages associated with the Stand Flagpoles brand name (in Facebook and Instagram); all manufacturer, distributor and customer contracts and relationships for SKUs; marketing materials; any commercialization rights; domain and administrative access to Stand’s Shopify account, Facebook assets & accounts; all historical digital and non-digital assets; and customer database since inception.

In support of our new flagpole business, we formed a wholly-owned subsidiary, Americana Liberty, LLC (“Americana Liberty”), on March 13, 2023, which was created to advertise and sell the licensed line of Stand Flagpoles and other related products, along with an expanding line of patriotic-themed products to be developed and marketed to consumers through our Americana Liberty subsidiary.

On May 11, 2023, we extended the License to December 31, 2023 in exchange for a 12-month consulting agreement with Jason Harward (the “Consultant”), the owner of Stand Co and nephew of Matt Harward, our former Chief Marketing Officer of MGO. The Consultant shall furnish the Company with business continuity and consulting services. The services to be performed by the Consultant under this agreement shall be requested in writing and agreed upon by both parties and shall be substantially similar to the following: providing general advice and counsel regarding establishment of systems and processes for direct-to-consumer (“DTC”) and ecommerce sales and operations; provide subject matter and product-level expertise in the area of flag-poles, flags and related products; provide consultation regarding product sourcing and distribution; and assist with the establishment, operation, optimization and maintenance of DTC and ecommerce platforms on behalf of the Company. Consultant will be compensated for services through a combination of cash or immediately available funds and restricted stock units or shares of the Company’s stock as follows: (1) cash or immediately available funds in the amount of $150,000 payable on September 30, 2023; (2) cash or immediately available funds in the amount of $200,000 payable no later than January 10, 2024, upon satisfactory performance of the consultant’s obligations under the agreement; (3) 150,000 restricted stock units of the Company issuable on May 11, 2023 and subject to vesting in equal quarterly installments throughout the term of the agreement commencing on January 31, 2024. On September 1, 2023, a payment of $150,000 in cash was made to the Consultant.

Table of Contents

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”) and include all adjustments necessary for the fair presentation of the Company’s financial position for the periods presented.

The unaudited consolidated balance sheet as of September 30, 2023 was derived from the Company’s audited consolidated financial statements at that date. The accompanying unaudited consolidated interim financial statements should be read in conjunction with the audited consolidated financial statements and related notes thereto for the year ended December 31, 2022 included in the Company’s Annual Report on Form 10-K filed by the Company with the Securities and Exchange Commission on March 31, 2023, or the Annual Report. Interim results for the three and nine months ended September 30, 2023 are not necessarily indicative of the results that may be expected for the fiscal year ending December 31, 2023.

MGOTEAM 1, LLC (“MGO LLC”) was formed on October 11, 2018, and the Company entered into a Rollover Agreement by and among MGO LLC and members of MGO LLC on December 6, 2021. All of the members of MGO LLC, except for one member who owns a 11.82% membership interest in MGO LLC, exchanged all of their membership interests in MGO LLC for 8,818,000 shares of MGO’s common stock. The sole MGO LLC member which did not rollover his 11.82% membership interest in MGO LLC to MGO Global Inc. as of December 6, 2021 was due to the fact that the Company had exhausted all reasonable means to locate and/or contact the member through the third quarter of 2023. However, the sole member has recently made contact with the Company and management is now in active discussions with him to determine a go-forward relationship.

We account for the remaining minority interest in MGO LLC as non-controlling interest. Both the Company and MGO LLC were under common control, the series of contractual arrangements between the Company and MGO LLC on December 6, 2021 constituted a reorganization under common control and are required to be retrospectively applied to the consolidated financial statements at their historical amounts. The consolidated financial statements have been prepared as if the existing corporate structure had been in existence throughout all periods. This includes a retrospective presentation for all equity related disclosures, including issued shares and earnings per share, which have been revised to reflect the effects of the reorganization in accordance with ASC 250 as of December 31, 2021 and 2020. ASC 250 requires that a change in the reporting entity from reorganization entities under common control, be retrospectively applied to the financials statements of all prior periods when the financial statements are issued for a period that includes the date the change in reporting entity of the transaction occurred.

Principles of Consolidation

The unaudited condensed consolidated financial statements include the financial statements of the Company and its subsidiaries. All significant inter-company transactions and balances have been eliminated in consolidation. The equity method of accounting is used for joint ventures and investments in Shanghai Celebrity International Trading Co., Ltd (“SCIT”), which the Company has significant influence but does not have effective control.

Use of Estimates

The preparation of the unaudited condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and the footnotes thereto. Actual results could differ from those estimates. It is reasonably possible that changes in estimates will occur in the near term.

Cash and Cash Equivalents

Cash equivalents consist of highly liquid investments with maturities of three months or less when purchased. The Company maintains its cash with high credit quality financial institutions; at times, such balances with any one financial institution may exceed Federal Deposit Insurance Corporation (“FDIC”) insured limits. As of September 30, 2023 and December 31, 2022, the Company had $1,205,141 and $0 in excess of the FDIC limit, respectively.

Table of Contents

Accounts Receivable

Accounts receivables are carried at their estimated collectible amounts, net of any estimated allowances for doubtful accounts. We grant unsecured credit to our customers who are deemed credit worthy. Ongoing credit evaluations are performed, and potential credit losses estimated by management are charged to operations on a regular basis. At the time any particular account receivable is deemed uncollectible, the balance is charged to the allowance for doubtful accounts. As of September 30, 2023 and December 31, 2022, the Company had no allowance for accounts receivable.

Inventory

Inventory consists of raw materials and finished goods ready for sale and is stated at the lower of cost or net realizable value. We value inventories using the weighted average costing method. Net realizable value is the estimated selling price in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation. We regularly review inventory and consider forecasts of future demand, market conditions and product obsolescence. If the estimated realized value of our inventory is less than cost, we make provisions in order to reduce its carrying value to its estimated net realizable value.

Prepaid Royalty Expense

The Company pays 500,000€ every five months in accordance with the terms and conditions set forth in the Trademark License Agreement payment schedule with LMM signed on November 20, 2021. The Company records each installment payment as prepaid expense, and it is amortized over the license period granted by LMM. See Note 8.

Property and Equipment, Net

Plant and equipment are stated at cost less accumulated depreciation and impairment. Depreciation of property, plant and equipment are calculated on the straight-line method over their estimated useful lives or lease terms generally as follows:

Classification	Useful Life
Computer	3 years
Equipment	3 years
Internal use software	3 years

Revenue Recognition

The Messi Store/MGOTEAM 1, LLC

The Company recognizes revenues when its customer obtains control of promised goods or services in an amount that reflects the consideration which it expects to receive in exchange for those goods. The Company recognizes revenues following the five-step model prescribed under ASU No. 2014-09: (i) identify contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenues when (or as) we satisfy the performance obligation.

Revenue transactions associated with the sale of The Messi Brand products comprise a single performance obligation, which consists of the sale of products to customers either through direct wholesale or online sales through our website www.themessistore.com. We satisfy the performance obligation and record revenues when transfer of control to the customer has occurred, based on the terms of sale. A customer is considered to have control once they are able to direct the use and receive substantially all of the benefits of the product. Control is transferred to wholesale customers upon shipment or upon receipt depending on the country of the sale and the agreement with the customer. Control transfers to online customers at the time upon shipment. The transactions price is determined based upon the invoiced sales price, less anticipated sales returns, discounts and miscellaneous claims from customers. Payment terms for wholesale transactions depend on the country of sale or agreement with the customer, and payment is generally required within 30 days or less of shipment to or receipt by the wholesale customer. Payment is due at the time of sale for direct wholesale and online transactions.

Table of Contents

We sold The Messi Brand products direct to consumers through The Messi Store ecommerce website we operate and through The Messi Store mobile app; and we sold products to wholesale customers.

For the nine months ended September 30, 2023, the Company sold $887,314 directly to consumers via our website and $44,526 to wholesale and other customers.

For the nine months ended September 30, 2022, the Company sold $189,929 directly to consumers via our website and $146,174 to wholesale and other customers.

Stand Flagpoles/Americana Liberty, LLC

Revenue transactions associated with the sale of Stand Flagpoles products comprise a single performance obligation, which consists of the sale of products to customers through online sales through our website www.standflagpoles.com. We satisfy the performance obligation and record revenues when transfer of control to the customer has occurred. A customer is considered to have control once they are able to direct the use and receive substantially all of the benefits of the product. Control is transferred to wholesale customers upon shipment or upon receipt depending on the country of the sale and the agreement with the customer. Control transfers to online customers at the time upon shipment. The transactions price is determined based upon the invoiced sales price, less anticipated sales returns, discounts and miscellaneous claims from customers. Payment is due at the time of sale for online transactions.

One hundred percent of revenues stemming from sales of Stand Flagpoles products occurred direct to consumers through the standflagpoles.com ecommerce website.

For the nine months ended September 30, 2023, the Company sold $2,823,601 directly to consumers via our website.

For the nine months ended September 30, 2022, the Company sold $0, due to the fact that we didn’t license Stand Flagpoles until the first quarter of 2023.

Non-Controlling Interest

One member did not rollover his 11.82% membership interest from MGO LLC to MGO as of December 6, 2021 after the Company exhausted all reasonable means to locate and/or contact the member. In October 2023, the member has initiated communication and management will be addressing the on-going and future relationship with this member. According to ASC 810-10-45-22 through 810-10-45-24, the carrying amount of the NCI will be adjusted to reflect the change in the NCI’s ownership interest in the subsidiary. Any difference between the amount by which the NCI is adjusted and the fair value of the consideration paid or received is recognized in equity/APIC and attributed to the equity holders of the parent in accordance with ASC 810-10-45-23. The Company accounted for this portion of shares as non-controlling interest as of December 6, 2021 for $12,598. The Company recorded non-controlling interest of $(62,800) and $(72,618) from the net loss for the three months ended September 30, 2023 and 2022, respectively. The Company recorded non-controlling interest of $(185,556) and $(222,131) from the net loss for the nine months ended September 30, 2023 and 2022, respectively.

Foreign Currency

For all operations, gains or losses from remeasuring foreign currency transactions into the functional currency are included in the statements of operations as finance charges.

Segment Reporting

The Company has two reportable segments: 1) The Messi Store, which sells a range of products under The Messi Brand; and 2) Stand Flagpoles, which sells a range of residential flagpoles and related products direct to consumers. MGO Digital exists for the purpose of testing, developing and incubating new brand concepts. As of September 30, 2023, the activity was immaterial and therefore not separately segmented out. The chief operating decision maker is responsible for allocating resources and assessing performance and obtains financial information, being the consolidated statements of operations, consolidated balance sheets and consolidated statements of cash flow, about the Company as a whole.

Income Taxes

The Company accounts for income taxes using the asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company’s financial statements or tax returns. In estimating future tax consequences, the Company generally considers all expected future events other than enactments of changes in the tax law. For deferred tax assets, management evaluates the probability of realizing the future benefits of such assets. The Company establishes valuation allowances for its deferred tax assets when evidence suggests it is unlikely that the assets will be fully realized.

The Company recognizes the tax effects of an uncertain tax position only if it is more likely than not to be sustained based solely on its technical merits as of the reporting date and then only in an amount more likely than not to be sustained upon review by the tax authorities. Income tax positions that previously failed to meet the more likely than not threshold is recognized in the first subsequent financial reporting period in which that threshold is met. Previously recognized tax positions that no longer meet the more likely than not threshold is derecognized in the first subsequent financial reporting period in which that threshold is no longer met. The Company classifies potential accrued interest and penalties related to unrecognized tax benefits within the accompanying consolidated statements of operations and comprehensive income (loss) as income tax expense.

Table of Contents

New Accounting Pronouncements

In June 2016, the FASB issued ASU No. 2016-13, (Topic 326), Financial Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments which amends the current accounting guidance and requires the use of the new forward-looking “expected loss” model, rather than the “incurred loss” model, which requires all expected losses to be determined based on historical experience, current conditions and reasonable and supportable forecasts. This guidance amends the accounting for credit losses for most financial assets and certain other instruments including trade and other receivables, held-to-maturity debt securities, loans and other instruments. In November 2019, the FASB issued ASU No. 2019-10 to postpone the effective date of ASU No. 2016-13 for public business entities eligible to be smaller reporting companies defined by the SEC to fiscal years beginning after December 15, 2022, including interim periods within those fiscal years. The Company adopted ASU No. 2016-13 and did have a material impact on its financial position and results of operations.

In August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging-Contracts in Entity’s Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity, to improve financial reporting associated with accounting for convertible instruments and contracts in an entity’s own equity. ASU 2020-06 will be effective for the Company after December 15, 2023. The Company does not expect the adoption will have any significant impact on the Company’s consolidated financial statements.

Management does not believe that any recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, we will adopt those that are applicable under the circumstances.

NOTE 3 – GOING CONCERN

As of September 30, 2023, we had working capital of $2,421,371. For the nine months ended September 30, 2023, we incurred a loss from operations of $5,177,519, inclusive of $931,961 for royalty expenses paid to LMM and $6,663,310 for selling, general and administrative expenses, including higher selling and digital marketing costs, payroll expenses, third-party logistics services, professional fees and rent expense for office space. This compared to a loss from operations of $1,969,460, inclusive of $987,412 for royalty payments to LMM and $1,240,593 for selling, general and administrative expenses, including payroll expenses, third-party logistics services and general corporate overhead. In consideration of completing our IPO in January 2023, from which we raised gross proceeds of $8,625,000, prior to deducting underwriting discounts, commissions and offering expenses, we believe the cash on hand, in connection with cash generated from future revenue, may not be sufficient to sustain continued operating losses.

The Company is continually evaluating strategies to obtain the required additional funding for future operations. These strategies may include, but are not limited to, equity financing, issuing, or restructuring debt, entering into other financing arrangements, and restructuring operations to increase revenues and decrease expenses. The Company may be unable to access further equity or debt financing when needed or obtain additional liquidity under acceptable terms, if at all. As such, these factors, among others, raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period.

The unaudited condensed consolidated financial statements do not include any adjustments to the carrying amounts and classification of assets, liabilities and reported expenses that may be necessary if the Company were unable to continue as a going concern.

NOTE 4 – BALANCE SHEET ITEMS

Inventory

As of September 30, 2023 and December 31, 2022, inventory amounted to $673,621 and $69,546, respectively.

September 30,

2023

December 31,

2022

Finished goods

673,621

69,546

Total

673,621

69,546

Table of Contents

Prepaid Expenses

As of September 30, 2023 and December 31, 2022, prepaid expenses amounted to $388,238 and $0, respectively.

	September 30, 2023		December 31, 2022
Prepaid inventory	$	261,224	$	-
Prepaid insurance		94,595		-
Others		32,419		-
Total	$	388,238	$	-

Accounts Payable and Accrued Liabilities (Including Related Parties)

Accounts payable and accrued liabilities were $595,751 and $723,202 as of September 30, 2023 and December 31, 2022, respectively. Accounts payable are mainly payables to vendors and accrued liabilities consists of mainly credit card payable and sales and VAT tax payable.

	September 30, 2023		December 31, 2022
Accounts payable	$	395,989	$	275,551
Warehouse rent payable		42,144		78,673
Legal payable		-		316,438
Insurance payable		24,278		-
Accrued liabilities		133,340		52,540
Total accounts payable and accrued liabilities:	$	595,751	$	723,202

In January 2023, the Company entered into a financing agreement for D&O insurance with BankDirect at an interest rate of 6%, a principal balance of $284,775 and a monthly payment of $32,438 over the nine-month term of the promissory note. This loan will mature on November 3, 2023. As of September 30, 2023, the balance of this note payable was $24,278 and has been recorded under accounts payable on the balance sheet.

NOTE 5 – LOAN PAYABLE

On May 25, 2022, the Company entered into a loan with PayPal with an interest rate of 6.51% and principal balance of $25,000 and monthly payment of $539 over the term of the loan. This loan matured on May 25, 2023. The Company paid the principal balance of $10,793 during the nine months ended September 30, 2023. The balance as of September 30, 2023 of this loan was $0.

September 30,

2023

December 31,

2022

Current portion of loans payable

10,793

Non-current portion of loans payable

NOTE 6 – RELATED PARTY TRANSACTIONS

The Company borrowed $45,556 from and paid $24,976 to our Chairman and CEO, Maximiliano Ojeda, for the year ended December 31, 2022. The Company borrowed $0 and paid $128,047 to Mr. Ojeda, Mr. Groves and Ms. Hilfiger for the nine months ended September 30, 2023. This borrowing does not have a fixed maturity date or stated rate of interest. As of September 30, 2023 and December 31, 2022, the balance of loans payable to Mr. Ojeda, Mr. Groves and Ms. Hilfiger was $0 and $123,850, respectively.

The accounts payable owed to our Chairman and CEO as of September 30, 2023 and December 31, 2022 was $0 and $22,533, respectively.

Table of Contents

On May 11, 2023, we extended the Stand Flagpoles License to December 31, 2023 in exchange for a 12-month consulting agreement with Jason Harward (“Consultant”), the owner of Stand and nephew of Matt Harward, MGO’s former Chief Marketing Officer (see Note 12). The Consultant shall furnish the Company with business continuity and consulting services. The services to be performed by the Consultant under this agreement shall be requested in writing and agreed upon by both parties and shall be substantially similar to the following: providing general advice and counsel regarding establishment of systems and processes for direct-to-consumer (“DTC”) and ecommerce sales and operations; provide subject matter and product-level expertise in the area of flag-poles, flags, and related products; provide consultation regarding product sourcing and distribution; and assist with the establishment, operation, optimization, and maintenance of DTC and ecommerce platforms on behalf of the Company. Consultant will be compensated for services through a combination of cash or immediately available funds and restricted stock units or shares of the Company’s stock as follows: (1) cash or immediately available funds in the amount of $150,000 payable on September 30, 2023; (2) cash or immediately available funds in the amount of $200,000 payable no later than January 10, 2024, upon satisfactory performance of the consultant’s obligations under the agreement; and (3) 150,000 restricted stock units of the Company to be issued on August 1, 2023 and are subject to vesting in equal quarterly installments throughout the term of the agreement commencing on January 31, 2024. On September 1, 2023, a payment of $150,000 in cash was made to the Consultant.

NOTE 7 – STOCKHOLDERS’ EQUITY

Common Stock

On January 12, 2023, the Company entered into an underwriting agreement (the “Underwriting Agreement”) with Boustead Securities, LLC, as representative of the underwriters, relating to the Company’s initial public offering (the “Offering”) of 1,725,000 shares (the “Shares”) of the Company’s common stock, par value $0.00001 per share (“common stock”), which included the exercise by the underwriters in full of the over-allotment option to purchase an additional 225,000 shares of the Company’s common stock, at an Offering price of $5.00 per share. Pursuant to the Underwriting Agreement, in exchange for the Representative’s firm commitment to purchase the Shares, the Company agreed to sell the Shares to the Representative at a purchase price of $4.65 (93% of the public offering price per Share of $5.00) and issue the underwriters three year warrants to purchase an aggregate of 86,250 shares of the Company’s common stock, which is equal to five percent (5%) of the Shares sold in the Offering. Such warrants have an exercise price of $6.25, which is equal to 125% of the Offering price (the “Warrant”).

The Shares were offered and sold pursuant to the Company’s Registration Statement on Form S-1 (File No. 333-268484), as amended (the “Registration Statement”), and filed with the Securities and Exchange Commission (the “Commission”) and the final prospectus filed with the Commission pursuant to Rule 424(b)(4) of the Securities Act of 1933, as amended (the “Securities Act”). The Registration Statement was declared effective by the Commission on January 12, 2023. The closing of the Offering for the Shares took place on January 18, 2023 with net proceeds of $7,622,355, which included 225,000 shares sold by the Company upon the exercise by the underwriters of the over-allotment option in full. The Company intends to use the net proceeds from the Offering for team expansion, marketing, general and administrative corporate purposes, including working capital and capital expenditures.

In January 2023, the Company issued 700,000 shares to the Pre-IPO funding investors pursuant to the exercise of their warrants at fair value of $1 per share.

In January 2023, the Company issued 127,311 shares to Boustead Securities, LLC pursuant to the cashless exercise of their 164,475 warrants.

On January 13, 2023, in connection with the Offering, the Company commenced trading on The Nasdaq Capital Market under ticker symbol “MGOL.”

Warrants

For the year ended December 31, 2021, the Company issued a total of 54,250 five-year warrants to Boustead Securities, LLC, an investment banking firm, with an exercise price of $1.00 per share. Upon the issuance of the warrant as compensation for its services as an investment banker, the warrant was categorized as equity and the fair value of $54,217 was recorded as finance expense.

During the nine months ended September 30, 2022, the Company issued a total of 85,750 warrants for a period of five years at a price per share of $1.00. Upon the issuance of the warrant as compensation for its services as an underwriter, the warrant was categorized as equity and the fair value of $85,686 was recorded as finance expense.

Table of Contents

In January 2023, the Company issued 700,000 shares to the Pre-IPO funding investors pursuant to the exercise of their warrants at fair value of $1 per share.

In January 2023, the Company issued 127,311 shares to Boustead Securities, LLC pursuant to the cashless exercise of their 164,475 warrants.

The following is a summary of warrant activity for the nine months ended September 30, 2023:

	Number of Warrants			Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2022		938,000		$	1.00		3.73	$	—
Issued		86,250			1.00		5.00		—
Forfeited		—			—		—		—
Exercised		(864,475	)		—		—		—
Outstanding, September 30, 2023		159,775		$	1.00		3.88	$	—
Exercisable, September 30, 2023		159,775		$	1.00		3.88	$	—

During the nine months ended September 30, 2022, the Company issued a total of 85,750 warrants for a period of five years at a price per share of $1.00. Upon the issuance of the warrant as compensation of its services as placement agent, the warrants were categorized as equity and the fair value of $85,686 was recorded as a finance expense.

The following is a summary of warrant activity for the nine months ended September 30, 2022:

	Number of Warrants		Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2021		54,250	$	1.00		4.23	$	—
Granted		85,750		1.00		4.55		—
Forfeited		—		—		—		—
Exercised		—		—		—		—
Outstanding, September 30, 2022		140,000	$	1.00		4.43	$	—
Exercisable, September 30, 2022		140,000	$	1.00		4.43	$	—

The Company utilizes the Black-Scholes model to value its warrants. The Company utilized the following assumptions:

	For the Nine Months Ended September 30, 2023			For the Nine Months Ended September 30, 2022
Expected term	5 years			5 years
Stock price	$	1		$	1
Exercise price	$	1		$	1
Expected average volatility	105% - 192		%	328% - 339		%
Expected dividend yield		-			-
Risk-free interest rate		4.24	%	1.76% - 2.89		%

Stock Options

On August 1, 2023, MGO issued stock options to certain directors and consultants of the Company. These stock options can be exercised for a total of 1,150,000 shares of the Company’s Common Stock at an exercise price of $5.00 per share and a vesting period which commenced on August 1, 2023. The remaining weighted average contractual life as of September 30, 2023 is 4.54 years.

The following is a summary of stock option activity:

	Number of Stock Options		Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2022		—	$	—		—	$	—
Issued		1,150,000		5.00		5.00		—
Forfeited		—		—		—		—
Exercised		—		—		—		—
Outstanding, September 30, 2023		1,150,000	$	5.00		4.54	$	—
Vested and Exercisable, September 30, 2023		380,000	$	5.00		4.54	$	—

Table of Contents

The Company estimated the fair value of the stock-based compensation using the Black Scholes Model with the following assumption inputs:

	For the Nine Months Ended September 30, 2023
Expected life of the options	4.35 – 5.0
Share price of the issuance date		1.82
Expected volatility		95%
Expected dividend rate		-
Rick-free interest rate		4.24% - 4.41%

For the nine months ended September 30, 2023 and 2022, the Company’s stock option compensation expenses amounted to $572,060 and $0, respectively. The total unrecognized compensation cost related to stock options as of September 30, 2023 was $552,455.

Restricted Stock Units (“RSUs”)

For the three months ended September 30, 2023, the Company’s compensation committee recommended to the Board of Directors and the Board approved the granting of certain RSUs to members of the senior leadership team.

The following is a summary of RSU activity:

	Shares		Weighted Average Grant Date Fair Value
Outstanding as of December 31, 2022		-	$	-
Granted		304,788		1.41
Cancelled		-		-
Vested		-		-
Outstanding as of September 30, 2023		304,788	$	1.41
Vested as of September 30, 2023		-	$	-
Unvested as of September 30, 2023		304,788	$	1.41

The aggregate fair value of RSU awards was $431,123 and valued at the closing price of the Company's Common Stock on the date of grant. The Company recognized $101,565 stock compensation expense related to RSU awards for the three and nine months ended September 30, 2023. The total unrecognized compensation cost related to unvested RSUs as of September 30, 2023 was $329,558.

NOTE 8 –PREPAID ROYALTY EXPENSE

On October 29, 2018, the Company entered into a Trademark License Agreement with Leo Messi Management SL (“LMM”) to have the right to license the Licensed Mark. Both parties agreed to cancel the original Trademark License Agreement due to COVID-19 in 2021 and both parties were released from the obligations and responsibilities under the original Trademark License Agreement. The Company recorded the actual royalty expense paid on or before the new agreement in November 2021 since both parties agreed to waive the original payment schedule in the 2018 Trademark License agreement.

On November 20, 2021, the Company entered into a Trademark License Agreement with LMM to have the worldwide license to use Leo Messi’s trademarks for the purpose of developing, manufacturing, marketing and promoting products under The Messi Brand. The Company is to pay LMM a minimum guaranteed amount of royalties in installments, amounting to Four Million Euros (4,000,000 €), net of taxes, with the final payment due on November 15, 2024.

The Company recorded $303,849 and $322,591 royalty expense for the three months ended September 30, 2023 and 2022, respectively. The Company recorded $931,961 and $987,412 royalty expense for the nine months ended September 30, 2023 and 2022, respectively. The prepaid expense as of September 30, 2023 and December 31, 2022 was $282,403 and $147,769, respectively.

The following table presents the future royalty payments associated with the Trademark License Agreement based on exchange rate as of September 30, 2023:

Fiscal year ending December 31,	Amount
	USD		Euros
2023	$	-	(-€)
2024		1,587,600	(1,500,000€)
Total	$	1,587,600	(2,000,000€)

Table of Contents

NOTE 9 – LEASES

On February 20, 2023, we signed a renewable one-year lease for a building located at 813 NE 17^th Terrace, Fort Lauderdale, Florida 33304, providing for approximately 2,300 square feet of space for office use by our executives and personnel based in South Florida. We determined this is a short-term lease, so no right-of-use assets were recognized as of September 30, 2023.

NOTE 10 – RISKS AND UNCERTAINITIES

The Company is subject to credit, liquidity and market risks, as well as other payment-related risks, such as risks associated with the fraudulent use of credit or debit cards and customer banking information, which could have adverse effects on our business and revenues due to chargebacks from customers.

NOTE 11 – SEGMENT INFORMATION

Non-allocated administrative and other expenses are reflected in Corporate. Corporate assets include cash, prepaid expenses, notes receivable and other assets.

As of September 30, 2023 and December 31, 2022, and for the three and nine months ended September 30, 2023 and 2022, respectively, information about the Company’s reportable segments consisted of the following:

Assets

	Corporate		The Messi Store		Stand Flagpoles		Total
As of September 30, 2023
Assets	$	1,881,018	$	585,976	$	880,751	$	3,347,745
As of December 31, 2022
Assets	$	32,275	$	408,693	$	-	$	440,968

Net (Loss) Income

	Corporate			The Messi Store			Stand Flagpoles			Total
Three Months Ended September 30, 2023
Revenues	$	-		$	415,641		$	1,054,161		$	1,469,802
Cost of sales		-			345,557			235,002			580,560
Loss from operations		(1,673,042	)		(517,776	)		(358,457	)		(2,549,277	)
Other (income) expense, net		(10,695	)		13,531			-			2,836
Net loss	$	(1,662,348	)	$	(531,308	)	$	(358,456	)	$	(2,552,113	)

Three Months Ended September 30, 2022
Revenues	$	-		$	140,191		$	-		$	140,191
Cost of sales		-			29,292			-			29,292
Loss from operations		(60,335	)		(631,535	)		-			(691,870	)
Other (income) expense, net		(6,636	)		14,715			-			8,079
Net loss	$	(53,699	)	$	(646,249	)	$	-		$	(699,949	)

	Corporate			The Messi Store			Stand Flagpoles			Total
Nine Months Ended September 30, 2023
Revenues	$	-		$	931,840		$	2,823,601		$	3,755,441
Cost of sales		-			576,216			761,472			1,337,689
Loss from operations		(3,140,355	)		(1,539,070	)		(498,094	)		(5,177,519	)
Other (income) expense, net		(36,376	)		29,300			-			(7,076	)
Net loss	$	(3,103,979	)	$	(1,568,370	)	$	(498,094	)	$	(5,170,443	)

Nine Months Ended September 30, 2022
Revenues	$	-		$	336,103		$	-		$	336,103
Cost of sales		-			77,558			-			77,558
Loss from operations		(112,514	)		(1,856,945	)		-			(1,969,460	)
Other (income) expense, net		85,686			26,047			-			111,733
Net loss	$	(198,200	)	$	(1,882,991	)	$	-		$	(2,081,192	)

Table of Contents

NOTE 12 – SUBSEQUENT EVENTS

Engagement of Strategic Marketing Advisor

On October 9, 2023, MGO engaged an independent strategic marketing advisor (“Advisor”) to provide marketing management services and general business advisory services to the Company. In consideration of the Advisor’s performance of contracted services, the Advisor is entitled to receive in aggregate a total of 20,000 shares of restricted common stock, issuable in pro-rated monthly installments of restricted shares commencing on October 9, 2023 and ending on February 9, 2024.

Deficiency Notice from Nasdaq

On October 19, 2023, MGO Global, Inc. (the "Company”) received a letter from the Nasdaq Listing Qualifications Staff of The Nasdaq Stock Market LLC ("Nasdaq”) therein stating that for the 30 consecutive business day period between September 7, 2023 through October 18, 2023, the Common Stock of the Company had not maintained a minimum closing bid price of $1.00 per share required for continued listing on The Nasdaq Capital Market pursuant to Nasdaq Listing Rule 5550(a)(2) (the "Bid Price Rule”). Pursuant to Nasdaq Listing Rule 5810(c)(3)(A), the Company was provided an initial period of 180 calendar days, or until April 16, 2024 (the "Compliance Period”), to regain compliance with the Bid Price Rule.

If the Company does not regain compliance with the Bid Price Rule by April 16, 2024, the Company may be eligible for an additional 180-day period to regain compliance. To qualify, the Company would be required to meet the continued listing requirement for market value of publicly held shares and all other initial listing standards for The Nasdaq Capital Market, with the exception of the Bid Price Rule, and would need to provide written notice of its intention to cure the bid price deficiency during the second compliance period, by effecting a reverse stock split, if necessary.

If the Company cannot regain compliance during the Compliance Period or any subsequently granted compliance period, the common stock of the Company will be subject to delisting. At that time, the Company may appeal the delisting determination to a Nasdaq hearings panel.

The notice from Nasdaq has no immediate effect on the listing of the Company’s common stock and its common stock will continue to be listed on The Nasdaq Capital Market under the symbol "MGOL.” The Company is currently evaluating its options for regaining compliance. There can be no assurance that the Company will regain compliance with the Bid Price Rule or maintain compliance with any of the other Nasdaq continued listing requirements.

Table of Contents

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion highlights the principal factors that have affected our financial condition and results of operations as well as our liquidity and capital resources for the periods described. This discussion should be read in conjunction with our consolidated financial statements and the related notes included in this Quarterly Report on Form 10-Q and with our audited consolidated financial statements included in our 2022 Annual Report on Form 10-K, filed with the U.S. Securities and Exchange Commission on March 31, 2023. As discussed in the section titled “Note Regarding Forward-Looking Statements,” the following discussion and analysis contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements.

Overview

Founded in October 2018 and headquartered in Florida with remote employees and specialty contractors in London, New York and Latin America, MGO Global Inc. (“MGO,”, “MGO Global”, the “Company,” “we,” “our,” and “us”) has built a brand acceleration platform with a focus on the acquisition, optimization and monetization of consumer brands across multiple categories. Our mission is to provide customers with unmatched variety, quality and shopping experience, while adding considerable value for MGO’s shareholders.

Not new to building successful global lifestyle brands, our accomplished leadership team encompasses decades of experience in fashion design, marketing, technology, corporate finance and branding. Our design team continues to push innovation and evolution of the product cycle without compromising quality and design integrity. We believe that our management’s executive-level expertise in marketing technology will empower MGO to play an important role in defining the next generation of Direct-to-Consumer (“DTC”) digital commerce. Our finance and accounting team is tasked with ensuring that responsible decision making is informed by our commitment to maintaining economic stability and focus on strategic growth.

With a deep understanding of analytics, personality-driven trust and algorithm-driven distribution, our marketing team is uniquely equipped to leverage emerging technologies to build brands efficiently and cost-effectively with a small core team of specialists. Through our end-to-end, scalable brand-building platform, backed by robust consumer behavioral data, we are intent on building digitally native brands that thrive in the modern DTC economy.

In 2018, MGO signed a global licensing agreement with soccer player Lionel Messi and created “The Messi Brand” - a line of casual wear and accessories inspired by his trend-setting style and offered on The Messi Store. The brand’s design focus is on accessibility and ease, much like Messi’s personal style. While this was previously the only asset in our portfolio through early 2023, our business model is centered on strategic expansion through collaborations, licensing, acquisitions and organic development. We intend to drive the commercial value of each brand within our portfolio through our own DTC platform methodologies, ensuring that each brand maintains its own unique identity while remaining thoughtfully aligned with the values of our customers.

In March 2023, MGO obtained a royalty-free, worldwide and exclusive license to the assets of Stand CO, LLC, a DTC digitally native brand which offers a line of high quality, residential flagpoles, American flags, solar flagpole light kits, flagpole finials, patriotic-themed apparel and other products. The Company’s management believes that the addition of the Stand Flagpoles brand to MGO’s brand portfolio brings the Company immediate revenue generation and the opportunity to further demonstrate the benefits of its end-to-end, data-driven brand-building platform to help accelerate and optimize long-term growth. In late March 2023, the Company formed Americana Liberty, LLC, a wholly owned subsidiary focused exclusively on supporting the new DTC flagpole and related product line.

Guided by the Company’s expertise and fueled by our team’s passion to ultimately grow MGO into a major lifestyle brand portfolio company and its brands into universally recognized symbols of excellence, MGO is committed to exceeding our partners’ and customers’ expectations by creating and delivering innovative, premium lifestyle consumer products and earning lifetime fidelity to our DTC brands through high-touch customer engagement, service and attention.

Table of Contents

Resignation of Chief Marketing Officer

On September 29, 2023, Matthew Harward, who served as Chief Marketing Officer of the Company, informed MGO’s management of his resignation as Chief Marketing Officer, effective immediately.

Results of Operations for Three and Nine Months Ended September 30, 2023 as Compared to Three and Nine Months Ended September 30, 2022

Revenues

For the three-month period ended September 30, 2023, revenues climbed 948% to $1,469,802, up from $140,191 for the comparable three-month period in 2022. Revenues generated from sales of The Messi Brand apparel, accessories and homewares through our MGOTEAM1, LLC subsidiary climbed 197% to $415,641 for the three months ended September 30, 2023 when compared to $140,191 reported for the three months ended September 30, 2022. Revenues from our Stand Flagpoles business, operated through our Americana Liberty subsidiary, totaled $1,054,161 for the three months ended September 30, 2023, which compared to $0 for the same three months in 2022, given that we did not license Stand Flagpoles until March of 2023.

For the nine months ended September 30, 2023 and 2022, total sales increased 1017% to $3,755,441 from $336,103, respectively. Revenue contribution from The Messi Brand represented $931,840 for the first nine months of 2023, which is up from revenues of $336,103 reported for the comparable nine-month period last year. Sales stemming from sales of Stand Flagpoles products totaled $2,822,601 for the nine months ended September 30, 2023 compared to $0 in the prior year due to the aforementioned timing of the licensing of Stand Flagpoles, which occurred in the first quarter of 2023.

Cost of Sales and Gross Profit

Cost of goods sold for the three months ended September 30, 2023 increased 1882% to $580,560 compared to cost of goods sold of $29,292 reported for the three months ended September 30, 2022. This resulted in a gross profit of $889,242 for the three months ended September 30, 2023, compared to $110,899 for the same three-month period in 2022. The 702% increase in gross profit was attributable to the expansion and diversity of products sold in the second quarter of 2023, which included the addition of our new flagpole and related products licensed from Stand Co. in March 2023.

For the reasons mentioned, cost of goods sold for the nine months ended September 30, 2023 rose 1625% to $1,337,699 as compared to cost of goods sold of $77,558 reported for the same nine-month period in the previous year. Gross profit also increased, rising 835% to $2,417,752 from $258,545 for the nine months ended September 30, 2023 and 2022, respectively.

Operating Expenses

For the three months ended September 30, 2023, total operating expenses rose 328% to $3,438,519 as compared to total operating expenses of $802,769 for the three months ended September 30, 2022, due primarily to a 537% increase in selling, general and administrative expenses. Likewise, for the nine months ended September 30, 2023, total operating expenses increased 241% to $7,595,271 compared to total operating expenses of $2,228,005 reported for the same nine-month period in 2022.

The overall increase in expenses for the first nine months of 2023 was largely attributable to higher selling, general and administrative (“SG&A”) expenses associated with the Company’s workforce expansion, amounting to $1,935,521 compared to $689,209 in the first nine months of 2022; as well as increased sales and marketing expenses amounting to $3,105,116 in the nine months of 2023 compared to $545,469 for the nine months ended September 30, 2022. For the nine months ended September 30, 2023, the increase in SG&A was also impacted by a stock compensation expense of $673,624, which compared to $0 in the prior year. The Company also incurred costs associated with becoming a publicly traded company in January 2023, which totaled $521,426 for the nine months ended September 30, 2023.

Table of Contents

Other (Income) Expenses

Total other expenses for the three months ended September 30, 2023 was $2,836 compared to total other expenses of $8,079 for the three months ended September 30, 2022. The improvement was primarily due to the remeasurement of foreign currency transactions into U.S. dollars and recorded as finance charges booked in the three months ended September 30, 2022.

For the nine months ended September 30, 2023, total other income was $(7,076), which compared to total other expenses of $111,732 reported for the nine months ended September 30, 2022. The considerable reduction in total other expenses was largely attributable to higher finance charges in the 2022 nine-month period for the remeasurement of foreign currency transactions into U.S. dollars offset by higher income booked for a gain on settlement of debt and accounting for interest income of $40,472 recorded in the nine-month reporting period ended September 30, 2023.

Net Loss

After factoring the net loss attributable to non-controlling interest of $62,800 for the three months ended September 30, 2023, net loss increased 307% to $2,552,113, or $0.17 loss per share; as compared to a net loss after factoring the net loss attributable to non-controlling interest of $72,618, of $627,331, or $0.06 loss per share, for the three months ended September 30, 2022.

For the nine months ended September 30, 2023, net loss increased 178% to $5,170,443, or $0.36 loss per share after accounting for a net loss attributable to non-controlling interest of $185,556. This compared to a net loss of $1,859,061, or $0.17 loss per share, for the first nine months of 2022 after factoring a net loss attributable to non-controlling interest of $222,131.

Cash Flows

As of September 30, 2023, cash on hand was $1,721,050, as compared to $113,952 as of December 31, 2022, an increase of 1410%. The increase was attributable to completion of the Company’s Initial Public Offering on January 18, 2023, resulting in net proceeds of $7,239,855, which is net of offering expenses of $1,385,145. Until such time that the Company fully implements its growth strategy, it expects to continue generating operating losses in the foreseeable future, primarily due to higher corporate overhead, higher marketing and inventory expenses and the costs associated with being a public company.

For the nine months ended September 30, 2023, cash used in operations was $6,396,563, an increase of 443%, as compared to cash used of $1,178,005 for the nine months ended September 30, 2022. The increase in cash used in operations during the first nine months of 2023 was principally due to higher prepaid expenses and inventory expenses, as well as higher accounts payable and accrued liabilities and the accounting for accrued payroll and accounts payable to members of our senior leadership team.

For the nine months ended September 30, 2023, cash used in investing activities was $179,853, which compared to $0 for the nine months ended September 30, 2022. The 100% increase was due to purchases of office equipment, furniture, technological tools and other necessities to equip the Company’s corporate office and achieve greater efficiencies in our daily business operations.

For the nine months ended September 30, 2023, cash provided by financing activities was $8,183,514, an increase of 637% as compared to cash provided by financing activities of $1,110,669 recorded for the nine months ended September 30, 2022. The increase was directly related to the completion of the Company’s IPO in January 2023 offset by repayment of loans payable to related and non-related parties.

Liquidity and Capital Resources

As of September 30, 2023, we had working capital of $2,421,371. For the nine months ended September 30, 2023, we incurred a loss from operations of $5,177,519, inclusive of $931,961 for royalty expenses paid to LMM and $6,663,310 for selling, general and administrative expenses, including higher selling and digital marketing costs, payroll expenses, third-party logistics services, professional fees and rent expense for office space. This compared to a loss from operations of $1,969,460, inclusive of $987,412 for royalty payments to LMM and $1,240,593 for selling, general and administrative expenses, including payroll expenses, third-party logistics services and general corporate overhead. In consideration of completing our IPO in January 2023, from which we raised gross proceeds of $8,625,000, prior to deducting underwriting discounts, commissions and offering expenses, we believe the cash on hand, in connection with cash generated from revenue, may not be sufficient to sustain continued operating losses.

Table of Contents

If the Company is unable to generate significant sales growth in the near term and raise additional capital, there is a risk that the Company could default on additional obligations; and could be required to discontinue or significantly reduce the scope of its operations if no other means of financing operations are available. Moreover, any additional equity financing that we obtain may dilute the ownership held by our existing shareholders. The economic dilution to our shareholders will be significant if our stock price does not materially increase, or if the effective price of any sale is below the price paid by a particular shareholder. The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amount and classification of liabilities or any other adjustment that might be necessary should the Company be unable to continue as a going concern. As such, the aforementioned factors, among others, raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period.

Critical Accounting Policies, Significant Judgments, and Use of Estimates

Our management’s discussion and analysis of our financial condition and results of operations are based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”). The preparation of these consolidated financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amount of revenues and expenses during the reporting period. Our most critical estimates include those related to revenue recognition, inventories and reserves for excess and obsolescence, accounting for stock-based awards, and income taxes. On an ongoing basis, we evaluate our estimates and assumptions. We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Our actual results may differ from these estimates under different assumptions or conditions.

For the nine months ended September 30, 2023, there were no significant changes to our existing critical accounting policies which are included in the Company’s Annual Report on the Form 10-K for the year ended December 31, 2022.

Off-Balance Sheet Arrangements

On September 30, 2023, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources. Since our inception, except for standard operating leases, we have not engaged in any off-balance sheet arrangements, including the use of structured finance, special purpose entities or variable interest entities. We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to stockholders.

Inflation

Over the past 18 months, inflation has adversely affected our business, financial condition, and results of operations by increasing our overall cost structure, and such affects will be further exacerbated if we are unable to achieve commensurate increases in the prices, we charge our customers. The existence of inflation in the economy has resulted in, and may continue to result in, higher interest rates and capital costs, shipping costs, supply shortages, increased costs of labor, weakening exchange rates, and other similar effects. As a result of inflation, we have experienced, and may continue to experience, cost increases. In addition, poor economic and market conditions, including a potential recession, may negatively impact market sentiment, decreasing the demand for sportswear and outerwear, which would adversely affect our operating income and results of operations. If we are unable to take effective measures in a timely manner to mitigate the impact of inflation, as well as a potential recession, our business, financial condition and results of operations could be adversely affected.

Climate Change

Our opinion is that neither climate change, nor governmental regulations related to climate change, have had, or are expected to have, any material effect on our operations.

Table of Contents

New Accounting Pronouncements

There were certain updates recently issued by the Financial Accounting Standards Board (“FASB”), most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial position, results of operations or cash flows.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a “smaller reporting company” as defined by Item 10 of Regulation S-K, we are not required to provide information required by this Item.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure and Control Procedures

As of the end of the period covered by this Quarterly Report on Form 10-Q, we conducted an evaluation, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, of our disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Exchange Act). Based upon this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is: i) recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, or person performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting, as defined in Rules 13a-15(t) and 15d-15(f) under the Exchange Act, during the three and six months ended September 30, 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Table of Contents

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Legal Proceedings

None.

ITEM 1A. RISK FACTORS

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

ITEM 2. RECENT SALES OF UNREGISTERED EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5. OTHER INFORMATION

None.

Table of Contents

ITEM 6. EXHIBITS

Exhibit No.		Description
3.1*		Amended and Restated Certificate of Incorporation dated August 29, 2022
3.2*		Amended and Restated Bylaws of MGO Global Inc. dated December 28, 2022
4.1*		Form of Representative’s Warrant in connection with the Company’s initial public offering
4.2*		Form of Warrant issued to investors in private placement
4.3*		Form of Placement Agent Warrant issued in first private placement
4.4*		Form of Placement Agent Warrant issued in second private placement
10.1^††*		Trademark License Agreement between MGOTEAM 1 LLC and Leo Messi Management SL dated November 20, 2021
10.2† *		Form of 2022 Equity Incentive Plan
10.3† *		Executive Employment Agreement between MGO Global Inc. and Maximiliano Ojeda dated July 19, 2022
10.4† *		Executive Employment Agreement between MGO Global Inc. and Virginia Hilfiger dated July 19, 2022
10.5† *		Executive Employment Agreement between MGO Global Inc. and Julian Groves dated July 19, 2022
10.6† *		Executive Employment Agreement between MGO Global Inc. and Matt Harward dated October 13, 2022
10.7† *		Amended and Restated Executive Employment Agreement between MGO Global Inc. and Maximiliano Ojeda dated October 13, 2022
10.8† *		Amended and Restated Executive Employment Agreement between MGO Global Inc. and Virginia Hilfiger dated October 13, 2022
10.9† *		Amended and Restated Executive Employment Agreement between MGO Global Inc. and Julian Groves dated October 13, 2022
10.10† *		Amended and Restated Executive Employment Agreement between MGO Global Inc. and Matt Harward dated October 24, 2022
10.11†*		Amended and Restated Independent Contractor Agreement between MGO Global Inc. and Vincent Ottomanelli dated December 2, 2022
10.12*		Equity Joint Venture Contract dated August 29, 2019 among Shanghai Celebrity Import and Export Co., LTD. and MGOTEAM LLC
10.13**		Letter of Intent for acquisition of certain assets of Stand Co, LLC by MGO Global Inc., dated March 13, 2023
10.14***		Commercial license agreement between MGO Global Inc. and Stand CO LLC, dated May 11, 2023
10.15***		Consulting agreement between MGO Global Inc. and Jason Harward, dated May 11, 2023
14.1*		Code of Ethics and Business Conduct
99.1*		Audit Committee Charter
99.2*		Compensation Committee Charter
99.3*		Nominating and Corporate Governance Committee Charter
31.1		Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2		Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1****		Certification of the Chief Executive Officer pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2****		Certification of the Chief Financial Officer pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS		XBRL INSTANCE DOCUMENT
101.SCH		XBRL TAXONOMY EXTENSION SCHEMA
101.CAL		XBRL TAXONOMY EXTENSION CALCULATION LINKBASE
101.DEF		XBRL TAXONOMY EXTENSION DEFINITION LINKBASE
101.LAB		XBRL TAXONOMY EXTENSION LABEL LINKBASE
101.PRE		XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE

* Incorporated by reference to the Company’s Registration Statement on Form S-1 (No. 333-268484), filed with the SEC on December 30, 2022.

^†	Executive compensation plan or arrangement.

^††	portions were redacted.

** Incorporated by reference to the Company’s Current Report on Form 8-K filed on March 17, 2023.

*** Incorporated by reference to the Company’s Quarterly Report on Form 10-Q filed on May 15, 2023.

**** Exhibits 32.1 and 32.2 are being furnished and shall not be deemed to be “filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section, nor shall such exhibits be deemed to be incorporated by reference in any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as otherwise specifically stated in such filing.

Table of Contents

SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	MGO GLOBAL INC.

Dated: November 14, 2023	By:	/s/ Maximiliano Ojeda
		Maximiliano Ojeda
		Chief Executive Officer and Chairman of the Board

Dated: November 14, 2023	By:	/s/ Vincent Ottomanelli
		Vincent Ottomanelli
		Chief Financial Officer

nullnullnullnull

Cover - shares	9 Months Ended
Cover - shares	Sep. 30, 2023	Nov. 13, 2023
Cover [Abstract]
Entity Registrant Name	MGO GLOBAL INC.
Entity Central Index Key	0001902794
Document Type	10-Q
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Small Business	true
Entity Shell Company	false
Entity Emerging Growth Company	true
Entity Current Reporting Status	Yes
Document Period End Date	Sep. 30, 2023
Entity Filer Category	Non-accelerated Filer
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2023
Entity Ex Transition Period	false
Entity Common Stock Shares Outstanding		14,245,291
Entity File Number	001-41592
Entity Incorporation State Country Code	DE
Entity Tax Identification Number	87-3929852
Entity Address Address Line 1	1515 SE 17th Street
Entity Address Address Line 2	Suite 121/#460236
Entity Address City Or Town	Ft Lauderdale
Entity Address State Or Province	FL
Entity Address Postal Zip Code	33346
City Area Code	347
Local Phone Number	913-3316
Security 12b Title	Common Stock, par value $0.00001 per share
Trading Symbol	MGOL
Security Exchange Name	NASDAQ
Document Quarterly Report	true
Document Transition Report	false
Entity Interactive Data Current	Yes

CONDENSED CONSOLIDATED BALANCE SHEETS	Sep. 30, 2023 USD ($)	Dec. 31, 2022 USD ($)
Current assets:
Cash and cash equivalents	$ 1,721,050	$ 113,952
Accounts receivable, net	57,466	101,837
Other current assets	15,364	7,864
Prepaid royalty expense	282,403	147,769
Prepaid expenses	388,238	0
Inventories	673,621	69,546
Total current assets	3,138,142	440,968
Property and equipment, net	209,603	0
Total assets	3,347,745	440,968
Current liabilities:
Accounts payable	462,411	648,129
Accounts payable - related party	0	22,533
Accrued liabilities	133,340	52,540
Accrued payroll	121,020	764,050
Other current liabilities	0	13,634
Current portion of loan payable	0	10,793
Related party payable	0	123,850
Total current liabilities	716,771	1,635,529
Total liabilities	716,771	1,635,529
Stockholders' equity (deficit):
Common stock, par value $0.00001, authorized 20,000,000 shares; 14,241,541 and 11,689,230 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively	142	117
Additional paid-in capital	13,959,293	4,963,340
Accumulated deficit	(10,781,523)	(5,796,636)
Total MGO stockholders' equity (deficit)	3,177,912	(833,179)
Non-controlling interest	(546,938)	(361,382)
Total stockholder's equity (deficit)	2,630,974	(1,194,561)
Total liabilities and stockholders' equity (deficit)	$ 3,347,745	$ 440,968

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Sep. 30, 2023	Dec. 31, 2022
Stockholders' Equity
Common Stock, Par Value	$ 0.00001	$ 0.00001
Common Stock, Authorized Shares	20,000,000	20,000,000
Common Stock, Issued Shares	14,241,541	11,689,230
Common Stock, Outstanding Shares	14,241,541	11,689,230

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
Revenues, net	$ 1,469,802	$ 140,191	$ 3,755,441	$ 336,103
Cost of goods sold	580,560	29,292	1,337,689	77,558
Gross profits	889,242	110,899	2,417,752	258,545
Operating expenses:
Royalty expenses	303,849	322,591	931,961	987,412
Selling, general and administrative expense	3,134,670	480,178	6,663,310	1,240,593
Total operating expenses	3,438,519	802,769	7,595,271	2,228,005
Operating loss	(2,549,277)	(691,870)	(5,177,519)	(1,969,460)
Other (income) expenses:
Finance charges	0	8,775	11,656	111,346
Gain on settlement of debt	0		(3,500)
Other (income) expense, net	2,836	(696)	(15,232)	386
Total other (income) expenses	2,836	8,079	7,076	111,732
Net loss	(2,552,113)	(699,949)	(5,170,443)	(2,081,192)
Less: net loss attributable to noncontrolling interest	(62,800)	(72,618)	(185,556)	(222,131)
Net loss attributable to MGO stockholders	$ (2,489,313)	$ (627,331)	$ (4,984,887)	$ (1,859,061)
Basic and diluted weighted average shares outstanding	14,241,541	10,351,833	14,033,764	10,818,000
Basic and diluted net loss per share to MGO stockholders	$ (0.17)	$ (0.06)	$ (0.36)	$ (0.17)

STATEMENTS OF CHANGES IN STOCKHOLDERS EQUITY (DEFICIT) (UNAUDITED) - USD ($)	Total	Common Stock	Preferred Shares	Additional Paid-In Capital	Retained Earnings (Accumulated Deficit)	Total MGO Stockholder's Equity (deficit)	Noncontrolling Interest
Balance, shares at Dec. 31, 2021		9,593,000
Balance, amount at Dec. 31, 2021	$ (414,007)	$ 96	$ 0	$ 2,866,559	$ (3,213,690)	$ (347,036)	$ (66,971)
Share issuance for cash, shares		342,500
Share issuance for cash, amount	288,682	$ 3	0	288,679	0	288,682	0
Net loss	(576,725)	0	0	0	(511,071)	(511,071)	(65,655)
Balance, amount at Mar. 31, 2022	(702,050)	$ 99	0	3,155,238	(3,724,761)	(569,425)	(132,626)
Balance, shares at Mar. 31, 2022		9,935,500
Balance, shares at Dec. 31, 2021		9,593,000
Balance, amount at Dec. 31, 2021	(414,007)	$ 96	0	2,866,559	(3,213,690)	(347,036)	(66,971)
Net loss	(2,081,192)
Stock compensation expense	0
Balance, amount at Sep. 30, 2022	(1,238,395)	$ 109	$ 0	4,123,350	(5,072,751)	(949,293)	(289,102)
Balance, shares at Sep. 30, 2022		10,868,000	0
Balance, shares at Mar. 31, 2022		9,935,500
Balance, amount at Mar. 31, 2022	(702,050)	$ 99	$ 0	3,155,238	(3,724,761)	(569,425)	(132,626)
Share issuance for cash, shares		882,500
Share issuance for cash, amount	806,689	$ 9	0	806,680	0	806,689	0
Net loss	(804,518)	0	0	0	(720,660)	(720,660)	(83,858)
Warrants issued for financing expenses	85,686	0	0	85,686	0	85,686	0
Imputed interest	6,636	0	0	6,636	0	6,636	0
Balance, amount at Jun. 30, 2022	(607,557)	$ 108	0	4,054,240	(4,445,421)	(391,074)	(216,484)
Balance, shares at Jun. 30, 2022		10,818,000
Share issuance for cash, amount	1	$ 0	0	1	0	1	0
Net loss	(699,949)	0	0	0	(627,330)	(627,330)	(72,618)
Warrants issued for financing expenses	0	0	0	0	0	0	0
Imputed interest	3,710	$ 0	0	3,710	0	3,710	0
Stock compensation expense, shares		50,000
Stock compensation expense, amount	50,000	$ 1		49,999		50,000
Capital contribution by founders	15,400	0	0	15,400	0	15,400	0
Balance, amount at Sep. 30, 2022	(1,238,395)	$ 109	$ 0	4,123,350	(5,072,751)	(949,293)	(289,102)
Balance, shares at Sep. 30, 2022		10,868,000	0
Balance, shares at Dec. 31, 2022		11,689,230	0
Balance, amount at Dec. 31, 2022	(1,194,561)	$ 117	$ 0	4,963,340	(5,796,636)	(833,179)	(361,382)
Share issuance for cash, shares		1,725,000
Share issuance for cash, amount	7,622,354	$ 17	0	7,622,337	0	7,622,354	0
Net loss	(1,220,125)	$ 0	0	0	(1,158,056)	(1,158,056)	(62,069)
Cashless exercise of warrants, shares		127,311
Cashless exercise of warrants, amount	0	$ 1	$ 0	(1)	0	0	0
Cash received from exercise of warrants, shares		700,000	0
Cash received from exercise of warrants, amount	700,000	$ 7	$ 0	699,993	0	700,000	0
Balance, amount at Mar. 31, 2023	5,907,668	$ 142	$ 0	13,285,669	(6,954,692)	6,331,118	(423,451)
Balance, shares at Mar. 31, 2023		14,241,541
Balance, shares at Dec. 31, 2022		11,689,230	0
Balance, amount at Dec. 31, 2022	(1,194,561)	$ 117	$ 0	4,963,340	(5,796,636)	(833,179)	(361,382)
Net loss	(5,170,443)
Stock compensation expense	38,321
Balance, amount at Sep. 30, 2023	2,630,974	$ 142	0	13,959,293	(10,781,523)	3,177,912	(546,938)
Balance, shares at Sep. 30, 2023		14,241,541
Balance, shares at Mar. 31, 2023		14,241,541
Balance, amount at Mar. 31, 2023	5,907,668	$ 142	0	13,285,669	(6,954,692)	6,331,118	(423,451)
Net loss	(1,398,205)	0	0	0	(1,337,518)	(1,337,518)	(60,687)
Balance, amount at Jun. 30, 2023	4,509,463	$ 142	0	13,285,669	(8,292,210)	4,993,600	(484,138)
Balance, shares at Jun. 30, 2023		14,241,541
Net loss	(2,552,113)	$ 0	0	0	(2,489,313)	(2,489,313)	(62,800)
Stock compensation expense	673,624			673,624
Balance, amount at Sep. 30, 2023	$ 2,630,974	$ 142	$ 0	$ 13,959,293	$ (10,781,523)	$ 3,177,912	$ (546,938)
Balance, shares at Sep. 30, 2023		14,241,541

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) - USD ($)	9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022
Cash flows from operating activities:
Net loss	$ (5,170,443)	$ (2,081,192)
Adjustments to reconcile net loss to net cash used in operating activities:
Imputed interest	0	10,346
Stock compensation expense	673,624	50,000
Warrants issued for financing expense	0	85,686
Depreciation expense	38,321	0
Net changes in operating assets & liabilities:
Accounts receivable	44,371	(49,311)
Inventory	(604,075)	(23,941)
Prepaid expenses	(388,238)	(39,544)
Prepaid royalty expense	(134,634)
Other current assets	(7,500)	0
Accounts payable - related party	(22,533)	13,755
Accrued payroll - related party	(643,030)	212,250
Accounts payable and accrued liabilities	(182,426)	643,946
Net cash used in operating activities	(6,396,563)	(1,178,005)
Cash flows from investing activities:
Purchases of property, plant, and equipment	(179,853)	0
Net cash used in investing activities	(179,853)	0
Cash flows from financing activities:
Shares issued for cash	7,622,354	1,095,371
Cash received from exercise of warrants	700,000
Repayment of loans payable related party	(128,047)	(7,476)
Repayment of loans payable	(10,793)	(42,626)
Borrowings from loans payable related party	0	25,000
Borrowings from loans payable	0	40,400
Net cash provided by financing activities	8,183,514	1,110,669
Net increase (decrease) in cash and cash equivalents	1,607,098	(67,336)
Cash and cash equivalents at beginning of period	113,952	87,922
Cash and cash equivalents at end of period	$ 1,721,050	$ 20,586

ORGANIZATION AND OPERATIONS

9 Months Ended

Sep. 30, 2023

ORGANIZATION AND OPERATIONS

ORGANIZATION AND OPERATIONS

NOTE 1 - ORGANIZATION AND OPERATIONS

The Messi Store/MGOTeam1 LLC

Stand Flagpoles/Americana Liberty, LLC

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

9 Months Ended

Sep. 30, 2023

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

Principles of Consolidation

Use of Estimates

Cash and Cash Equivalents

Accounts Receivable

Inventory

Prepaid Royalty Expense

Property and Equipment, Net

Classification	Useful Life
Computer	3 years
Equipment	3 years
Internal use software	3 years

Revenue Recognition

The Messi Store/MGOTEAM 1, LLC

We sold The Messi Brand products direct to consumers through The Messi Store ecommerce website we operate and through The Messi Store mobile app; and we sold products to wholesale customers.

For the nine months ended September 30, 2023, the Company sold $887,314 directly to consumers via our website and $44,526 to wholesale and other customers.

For the nine months ended September 30, 2022, the Company sold $189,929 directly to consumers via our website and $146,174 to wholesale and other customers.

Stand Flagpoles/Americana Liberty, LLC

One hundred percent of revenues stemming from sales of Stand Flagpoles products occurred direct to consumers through the standflagpoles.com ecommerce website.

For the nine months ended September 30, 2023, the Company sold $2,823,601 directly to consumers via our website.

For the nine months ended September 30, 2022, the Company sold $0, due to the fact that we didn’t license Stand Flagpoles until the first quarter of 2023.

Non-Controlling Interest

Foreign Currency

For all operations, gains or losses from remeasuring foreign currency transactions into the functional currency are included in the statements of operations as finance charges.

Segment Reporting

Income Taxes

New Accounting Pronouncements

GOING CONCERN

9 Months Ended

Sep. 30, 2023

GOING CONCERN

GOING CONCERN

NOTE 3 – GOING CONCERN

BALANCE SHEET ITEMS

9 Months Ended

Sep. 30, 2023

BALANCE SHEET ITEMS

BALANCE SHEET ITEMS

NOTE 4 – BALANCE SHEET ITEMS

Inventory

As of September 30, 2023 and December 31, 2022, inventory amounted to $673,621 and $69,546, respectively.

September 30,

2023

December 31,

2022

Finished goods

673,621

69,546

Total

673,621

69,546

Prepaid Expenses

As of September 30, 2023 and December 31, 2022, prepaid expenses amounted to $388,238 and $0, respectively.

	September 30, 2023		December 31, 2022
Prepaid inventory	$	261,224	$	-
Prepaid insurance		94,595		-
Others		32,419		-
Total	$	388,238	$	-

Accounts Payable and Accrued Liabilities (Including Related Parties)

	September 30, 2023		December 31, 2022
Accounts payable	$	395,989	$	275,551
Warehouse rent payable		42,144		78,673
Legal payable		-		316,438
Insurance payable		24,278		-
Accrued liabilities		133,340		52,540
Total accounts payable and accrued liabilities:	$	595,751	$	723,202

LOAN PAYABLE

9 Months Ended

Sep. 30, 2023

LOAN PAYABLE

LOAN PAYABLE

NOTE 5 – LOAN PAYABLE

September 30,

2023

December 31,

2022

Current portion of loans payable

10,793

Non-current portion of loans payable

RELATED PARTY TRANSACTIONS

9 Months Ended

Sep. 30, 2023

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS

NOTE 6 – RELATED PARTY TRANSACTIONS

The accounts payable owed to our Chairman and CEO as of September 30, 2023 and December 31, 2022 was $0 and $22,533, respectively.

STOCKHOLDERS EQUITY

9 Months Ended

Sep. 30, 2023

STOCKHOLDERS EQUITY

STOCKHOLDERS EQUITY

NOTE 7 – STOCKHOLDERS’ EQUITY

Common Stock

In January 2023, the Company issued 700,000 shares to the Pre-IPO funding investors pursuant to the exercise of their warrants at fair value of $1 per share.

In January 2023, the Company issued 127,311 shares to Boustead Securities, LLC pursuant to the cashless exercise of their 164,475 warrants.

On January 13, 2023, in connection with the Offering, the Company commenced trading on The Nasdaq Capital Market under ticker symbol “MGOL.”

Warrants

In January 2023, the Company issued 700,000 shares to the Pre-IPO funding investors pursuant to the exercise of their warrants at fair value of $1 per share.

In January 2023, the Company issued 127,311 shares to Boustead Securities, LLC pursuant to the cashless exercise of their 164,475 warrants.

The following is a summary of warrant activity for the nine months ended September 30, 2023:

	Number of Warrants			Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2022		938,000		$	1.00		3.73	$	—
Issued		86,250			1.00		5.00		—
Forfeited		—			—		—		—
Exercised		(864,475	)		—		—		—
Outstanding, September 30, 2023		159,775		$	1.00		3.88	$	—
Exercisable, September 30, 2023		159,775		$	1.00		3.88	$	—

During the nine months ended September 30, 2022, the Company issued a total of 85,750 warrants for a period of five years at a price per share of $1.00. Upon the issuance of the warrant as compensation of its services as placement agent, the warrants were categorized as equity and the fair value of $85,686 was recorded as a finance expense.

The following is a summary of warrant activity for the nine months ended September 30, 2022:

	Number of Warrants		Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2021		54,250	$	1.00		4.23	$	—
Granted		85,750		1.00		4.55		—
Forfeited		—		—		—		—
Exercised		—		—		—		—
Outstanding, September 30, 2022		140,000	$	1.00		4.43	$	—
Exercisable, September 30, 2022		140,000	$	1.00		4.43	$	—

The Company utilizes the Black-Scholes model to value its warrants. The Company utilized the following assumptions:

	For the Nine Months Ended September 30, 2023			For the Nine Months Ended September 30, 2022
Expected term	5 years			5 years
Stock price	$	1		$	1
Exercise price	$	1		$	1
Expected average volatility	105% - 192		%	328% - 339		%
Expected dividend yield		-			-
Risk-free interest rate		4.24	%	1.76% - 2.89		%

Stock Options

The following is a summary of stock option activity:

	Number of Stock Options		Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2022		—	$	—		—	$	—
Issued		1,150,000		5.00		5.00		—
Forfeited		—		—		—		—
Exercised		—		—		—		—
Outstanding, September 30, 2023		1,150,000	$	5.00		4.54	$	—
Vested and Exercisable, September 30, 2023		380,000	$	5.00		4.54	$	—

The Company estimated the fair value of the stock-based compensation using the Black Scholes Model with the following assumption inputs:

	For the Nine Months Ended September 30, 2023
Expected life of the options	4.35 – 5.0
Share price of the issuance date		1.82
Expected volatility		95%
Expected dividend rate		-
Rick-free interest rate		4.24% - 4.41%

Restricted Stock Units (“RSUs”)

The following is a summary of RSU activity:

	Shares		Weighted Average Grant Date Fair Value
Outstanding as of December 31, 2022		-	$	-
Granted		304,788		1.41
Cancelled		-		-
Vested		-		-
Outstanding as of September 30, 2023		304,788	$	1.41
Vested as of September 30, 2023		-	$	-
Unvested as of September 30, 2023		304,788	$	1.41

PREPAID ROYALTY EXPENSE

9 Months Ended

Sep. 30, 2023

PREPAID ROYALTY EXPENSE

PREPAID ROYALTY EXPENSE

NOTE 8 –PREPAID ROYALTY EXPENSE

On November 20, 2021, the Company entered into a Trademark License Agreement with LMM to have the worldwide license to use Leo Messi’s trademarks for the purpose of developing, manufacturing, marketing and promoting products under The Messi Brand. The Company is to pay LMM a minimum guaranteed amount of royalties in installments, amounting to Four Million Euros (4,000,000 €), net of taxes, with the final payment due on November 15, 2024.

The following table presents the future royalty payments associated with the Trademark License Agreement based on exchange rate as of September 30, 2023:

Fiscal year ending December 31,	Amount
	USD		Euros
2023	$	-	(-€)
2024		1,587,600	(1,500,000€)
Total	$	1,587,600	(2,000,000€)

LEASES

9 Months Ended

Sep. 30, 2023

LEASES

LEASES

NOTE 9 – LEASES

RISKS AND UNCERTAINTIES

9 Months Ended

Sep. 30, 2023

RISKS AND UNCERTAINTIES

RISKS AND UNCERTAINTIES

NOTE 10 – RISKS AND UNCERTAINITIES

SEGMENT INFORMATION

9 Months Ended

Sep. 30, 2023

SEGMENT INFORMATION

SEGMENT INFORMATION

NOTE 11 – SEGMENT INFORMATION

Non-allocated administrative and other expenses are reflected in Corporate. Corporate assets include cash, prepaid expenses, notes receivable and other assets.

Assets

	Corporate		The Messi Store		Stand Flagpoles		Total
As of September 30, 2023
Assets	$	1,881,018	$	585,976	$	880,751	$	3,347,745
As of December 31, 2022
Assets	$	32,275	$	408,693	$	-	$	440,968

Net (Loss) Income

	Corporate			The Messi Store			Stand Flagpoles			Total
Three Months Ended September 30, 2023
Revenues	$	-		$	415,641		$	1,054,161		$	1,469,802
Cost of sales		-			345,557			235,002			580,560
Loss from operations		(1,673,042	)		(517,776	)		(358,457	)		(2,549,277	)
Other (income) expense, net		(10,695	)		13,531			-			2,836
Net loss	$	(1,662,348	)	$	(531,308	)	$	(358,456	)	$	(2,552,113	)

Three Months Ended September 30, 2022
Revenues	$	-		$	140,191		$	-		$	140,191
Cost of sales		-			29,292			-			29,292
Loss from operations		(60,335	)		(631,535	)		-			(691,870	)
Other (income) expense, net		(6,636	)		14,715			-			8,079
Net loss	$	(53,699	)	$	(646,249	)	$	-		$	(699,949	)

	Corporate			The Messi Store			Stand Flagpoles			Total
Nine Months Ended September 30, 2023
Revenues	$	-		$	931,840		$	2,823,601		$	3,755,441
Cost of sales		-			576,216			761,472			1,337,689
Loss from operations		(3,140,355	)		(1,539,070	)		(498,094	)		(5,177,519	)
Other (income) expense, net		(36,376	)		29,300			-			(7,076	)
Net loss	$	(3,103,979	)	$	(1,568,370	)	$	(498,094	)	$	(5,170,443	)

Nine Months Ended September 30, 2022
Revenues	$	-		$	336,103		$	-		$	336,103
Cost of sales		-			77,558			-			77,558
Loss from operations		(112,514	)		(1,856,945	)		-			(1,969,460	)
Other (income) expense, net		85,686			26,047			-			111,733
Net loss	$	(198,200	)	$	(1,882,991	)	$	-		$	(2,081,192	)

SUBSEQUENT EVENTS

9 Months Ended

Sep. 30, 2023

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS

NOTE 12 – SUBSEQUENT EVENTS

Engagement of Strategic Marketing Advisor

Deficiency Notice from Nasdaq

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

9 Months Ended

Sep. 30, 2023

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis Of Presentation

Principles Of Consolidation

Use Of Estimates

Cash and Cash Equivalents

Accounts Receivable

Inventory

Prepaid Royalty Expense

Property and Equipment, net

Classification	Useful Life
Computer	3 years
Equipment	3 years
Internal use software	3 years

Revenue Recognition

The Messi Store/MGOTEAM 1, LLC

We sold The Messi Brand products direct to consumers through The Messi Store ecommerce website we operate and through The Messi Store mobile app; and we sold products to wholesale customers.

For the nine months ended September 30, 2023, the Company sold $887,314 directly to consumers via our website and $44,526 to wholesale and other customers.

For the nine months ended September 30, 2022, the Company sold $189,929 directly to consumers via our website and $146,174 to wholesale and other customers.

Stand Flagpoles/Americana Liberty, LLC

One hundred percent of revenues stemming from sales of Stand Flagpoles products occurred direct to consumers through the standflagpoles.com ecommerce website.

For the nine months ended September 30, 2023, the Company sold $2,823,601 directly to consumers via our website.

For the nine months ended September 30, 2022, the Company sold $0, due to the fact that we didn’t license Stand Flagpoles until the first quarter of 2023.

Non-controlling interest

Foreign currency

For all operations, gains or losses from remeasuring foreign currency transactions into the functional currency are included in the statements of operations as finance charges.

Segment Reporting

Income Taxes

New Accounting Pronouncements

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

9 Months Ended

Sep. 30, 2023

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Schedule of estimated useful lives

Classification	Useful Life
Computer	3 years
Equipment	3 years
Internal use software	3 years

BALANCE SHEET ITEMS (Tables)

9 Months Ended

Sep. 30, 2023

BALANCE SHEET ITEMS

Schedule Of Inventory

September 30,

2023

December 31,

2022

Finished goods

673,621

69,546

Total

673,621

69,546

Schedule Of Prepaid Expenses

	September 30, 2023		December 31, 2022
Prepaid inventory	$	261,224	$	-
Prepaid insurance		94,595		-
Others		32,419		-
Total	$	388,238	$	-

Schedule Of Accounts payable and accrued liabilities

	September 30, 2023		December 31, 2022
Accounts payable	$	395,989	$	275,551
Warehouse rent payable		42,144		78,673
Legal payable		-		316,438
Insurance payable		24,278		-
Accrued liabilities		133,340		52,540
Total accounts payable and accrued liabilities:	$	595,751	$	723,202

LOAN PAYABLE (Tables)

9 Months Ended

Sep. 30, 2023

LOAN PAYABLE

Schedule Of LOAN PAYABLE

September 30,

2023

December 31,

2022

Current portion of loans payable

10,793

Non-current portion of loans payable

STOCKHOLDERS EQUITY (Tables)

9 Months Ended

Sep. 30, 2023

STOCKHOLDERS EQUITY

Schedule Of summary of warrant activity

The following is a summary of warrant activity for the nine months ended September 30, 2023:

	Number of Warrants			Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2022		938,000		$	1.00		3.73	$	—
Issued		86,250			1.00		5.00		—
Forfeited		—			—		—		—
Exercised		(864,475	)		—		—		—
Outstanding, September 30, 2023		159,775		$	1.00		3.88	$	—
Exercisable, September 30, 2023		159,775		$	1.00		3.88	$	—

The following is a summary of warrant activity for the nine months ended September 30, 2022:

	Number of Warrants		Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2021		54,250	$	1.00		4.23	$	—
Granted		85,750		1.00		4.55		—
Forfeited		—		—		—		—
Exercised		—		—		—		—
Outstanding, September 30, 2022		140,000	$	1.00		4.43	$	—
Exercisable, September 30, 2022		140,000	$	1.00		4.43	$	—

Schedule Of Assumptions

	For the Nine Months Ended September 30, 2023			For the Nine Months Ended September 30, 2022
Expected term	5 years			5 years
Stock price	$	1		$	1
Exercise price	$	1		$	1
Expected average volatility	105% - 192		%	328% - 339		%
Expected dividend yield		-			-
Risk-free interest rate		4.24	%	1.76% - 2.89		%

Schedule of stock option activity

	Number of Stock Options		Weighted Average Exercise Price		Weighted Average Remaining Contractual Life		Aggregate Intrinsic Value
Outstanding, December 31, 2022		—	$	—		—	$	—
Issued		1,150,000		5.00		5.00		—
Forfeited		—		—		—		—
Exercised		—		—		—		—
Outstanding, September 30, 2023		1,150,000	$	5.00		4.54	$	—
Vested and Exercisable, September 30, 2023		380,000	$	5.00		4.54	$	—

Schedule of fair value of stock based compensation

	For the Nine Months Ended September 30, 2023
Expected life of the options	4.35 – 5.0
Share price of the issuance date		1.82
Expected volatility		95%
Expected dividend rate		-
Rick-free interest rate		4.24% - 4.41%

Schedule of restricted stock units activity

	Shares		Weighted Average Grant Date Fair Value
Outstanding as of December 31, 2022		-	$	-
Granted		304,788		1.41
Cancelled		-		-
Vested		-		-
Outstanding as of September 30, 2023		304,788	$	1.41
Vested as of September 30, 2023		-	$	-
Unvested as of September 30, 2023		304,788	$	1.41

PREPAID ROYALTY EXPENSE (Tables)

9 Months Ended

Sep. 30, 2023

PREPAID ROYALTY EXPENSE

Schedule of future royalty payments

Fiscal year ending December 31,	Amount
	USD		Euros
2023	$	-	(-€)
2024		1,587,600	(1,500,000€)
Total	$	1,587,600	(2,000,000€)

SEGMENT INFORMATION (Tables)

9 Months Ended

Sep. 30, 2023

SEGMENT INFORMATION

Schedule Of Segment Information

	Corporate		The Messi Store		Stand Flagpoles		Total
As of September 30, 2023
Assets	$	1,881,018	$	585,976	$	880,751	$	3,347,745
As of December 31, 2022
Assets	$	32,275	$	408,693	$	-	$	440,968

	Corporate			The Messi Store			Stand Flagpoles			Total
Three Months Ended September 30, 2023
Revenues	$	-		$	415,641		$	1,054,161		$	1,469,802
Cost of sales		-			345,557			235,002			580,560
Loss from operations		(1,673,042	)		(517,776	)		(358,457	)		(2,549,277	)
Other (income) expense, net		(10,695	)		13,531			-			2,836
Net loss	$	(1,662,348	)	$	(531,308	)	$	(358,456	)	$	(2,552,113	)

Three Months Ended September 30, 2022
Revenues	$	-		$	140,191		$	-		$	140,191
Cost of sales		-			29,292			-			29,292
Loss from operations		(60,335	)		(631,535	)		-			(691,870	)
Other (income) expense, net		(6,636	)		14,715			-			8,079
Net loss	$	(53,699	)	$	(646,249	)	$	-		$	(699,949	)

	Corporate			The Messi Store			Stand Flagpoles			Total
Nine Months Ended September 30, 2023
Revenues	$	-		$	931,840		$	2,823,601		$	3,755,441
Cost of sales		-			576,216			761,472			1,337,689
Loss from operations		(3,140,355	)		(1,539,070	)		(498,094	)		(5,177,519	)
Other (income) expense, net		(36,376	)		29,300			-			(7,076	)
Net loss	$	(3,103,979	)	$	(1,568,370	)	$	(498,094	)	$	(5,170,443	)

Nine Months Ended September 30, 2022
Revenues	$	-		$	336,103		$	-		$	336,103
Cost of sales		-			77,558			-			77,558
Loss from operations		(112,514	)		(1,856,945	)		-			(1,969,460	)
Other (income) expense, net		85,686			26,047			-			111,733
Net loss	$	(198,200	)	$	(1,882,991	)	$	-		$	(2,081,192	)

ORGANIZATION AND OPERATIONS (Details Narrative) - USD ($)	1 Months Ended		9 Months Ended
	Sep. 30, 2023	Nov. 20, 2021	Sep. 30, 2023	Oct. 24, 2024
Available funds in cash	$ 150,000		$ 150,000	$ 200,000
Amount of minimum guaranteed royalties		$ 4,000,000
Restricted stock units			150,000
Consultant [Member]
Cash payment	$ 150,000

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	9 Months Ended
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)	Sep. 30, 2023
Internal use software [Member]
Useful Life	3 years
Computer [Member]
Useful Life	3 years
Equipment [Member]
Useful Life	3 years

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)		3 Months Ended		9 Months Ended
	Dec. 06, 2021 USD ($)	Sep. 30, 2023 USD ($)	Sep. 30, 2022 USD ($)	Sep. 30, 2023 USD ($)	Sep. 30, 2023 EUR (€)	Sep. 30, 2022 USD ($)	Dec. 31, 2022 USD ($)	Nov. 20, 2021 EUR (€)
Certificate of deposit		$ 1,205,141		$ 1,205,141			$ 0
Membership interest	11.82%
Non-controlling interest	$ 12,598
Prepaid Royalty Expense		282,403		282,403			$ 147,769	€ 500,000
Non-controlling interest	$ 12,598	(62,800)	$ (72,618)	(185,556)		$ (222,131)
Revenue		$ 1,469,802	$ 140,191	$ 3,755,441		336,103
Description of membership interest				All of the members of MGO LLC, except for one member who owns a 11.82% membership interest in MGO LLC, exchanged all of their membership interests in MGO LLC for 8,818,000 shares of MGO’s common stock. The sole MGO LLC member which did not rollover his 11.82% membership interest	All of the members of MGO LLC, except for one member who owns a 11.82% membership interest in MGO LLC, exchanged all of their membership interests in MGO LLC for 8,818,000 shares of MGO’s common stock. The sole MGO LLC member which did not rollover his 11.82% membership interest
Direct to consumers One [Member]
Revenue					€ 2,823,601,000,000	0
Wholesale customers [Member]
Revenue					€ 44,526,000,000	146,174,000,000
Direct to consumers [Member]
Revenue				$ 887,314		$ 189,929

GOING CONCERN (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
GOING CONCERN (Details Narrative) - USD ($)	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Working capital	$ 2,421,371		$ 2,421,371
Royalty expenses	303,849	$ 322,591	931,961	$ 987,412
General and administative expenses			6,663,310
Loss from operation	$ (2,549,277)	$ (691,870)	(5,177,519)	$ (1,969,460)
LLM member
Royalty expenses			987,412
General and administative expenses			1,240,593
Gross proceeds			8,625,000
Loss from operation			$ (1,969,460)

BALANCE SHEET ITEMS (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Finished goods	$ 673,621	$ 69,546
Inventory [Member]
Finished goods	$ 673,621	$ 69,546

BALANCE SHEET ITEMS (Details 1) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
BALANCE SHEET ITEMS
Prepaid inventory	$ 261,224	$ 0
Prepaid insurance	94,595	0
Others	32,419	0
Total	$ 388,238	$ 0

BALANCE SHEET ITEMS (Details 2) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
BALANCE SHEET ITEMS
Accounts payable	$ 395,989	$ 275,551
Warehouse rent payable	42,144	78,673
Legal payable	0	316,438
Insurance payable	24,278	0
Accrued liabilities	133,340	52,540
Total accounts payable and accrued liabilities	$ 595,751	$ 723,202

BALANCE SHEET ITEMS (Details Narrative) - USD ($)	1 Months Ended
BALANCE SHEET ITEMS (Details Narrative) - USD ($)	Jan. 31, 2023	Sep. 30, 2023	Dec. 31, 2022
Inventory		$ 673,621	$ 69,546
Prepaid expenses		388,238	0
Accounts payable and accrued liabilities		595,751	$ 723,202
Note Payable [Member]
Principle amount	$ 284,775
Monthly payment	$ 32,438
Note payable		$ 24,278
Interest rate	6.00%

LOAN PAYABLE (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
LOAN PAYABLE
Current portion of loans payable	$ 0	$ 10,793
Non-current portion of loans payable	$ 0	$ 0

LOAN PAYABLE (Details Narrative) - USD ($)	1 Months Ended
LOAN PAYABLE (Details Narrative) - USD ($)	May 25, 2022	Sep. 30, 2023	Dec. 31, 2022
Principle amount		$ 10,793
Loan payable		$ 0	$ 0
Loan payable [Member]
Principle amount	$ 25,000
Interest rate	6.51%
Maturity date	May 25, 2023
Monthly payment	$ 539

RELATED PARTY TRANSACTIONS (Details Narrative) - USD ($)		9 Months Ended		12 Months Ended
	Aug. 02, 2023	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022	Oct. 24, 2024
Proceed from related party		$ 0	$ 25,000
Available funds in cash		150,000			$ 200,000
Paid to related party		128,047	$ 7,476
Accounts receivable/(payable) owed to - related party		$ 0		$ (22,533)
Restricted stock units		150,000
Restricted stock units		244,786
Chairman and CEO [Member]
Proceed from related party				45,556
Paid to related party				24,976
Mr. Ojeda, Mr. Groves, and Ms. Hilfiger [Member]
Proceed from related party		$ 0
Paid to related party		128,047
Loan payble to related party		$ 0		$ 123,850
2023 Equity Incentive Plan
Restricted stock units	1,105,000	150,000
Exercise price	$ 5.00

STOCKHOLDERS EQUITY (Details) - $ / shares	9 Months Ended
STOCKHOLDERS EQUITY (Details) - $ / shares	Sep. 30, 2023	Sep. 30, 2022
Number of warrants, ending balance	1,150,000
Weighted average exercise price, issued	$ 5.00
Weighted average exercise price, Forfeited	0
Weighted average exercise price, Exercised	0
Weighted average exercise price, ending balance	$ 5.00
Weighted average remining contractual life, issued	5 years
Weighted average remining contractual life, ending balance	4 years 6 months 14 days
Weighted average remining contractual life, Exercisable	4 years 6 months 14 days
Warrant [Member]
Number of warrants, beginning balance	938,000	54,250
Number of warrants, issued	86,250	85,750
Number of warrants, Exercised	(864,475)
Number of warrants, ending balance	159,775	140,000
Number of warrant Exercisable	159,775	140,000
Weighted average exercise price, beginnning balance	$ 1.00	$ 1.00
Weighted average exercise price, issued	1.00	1.00
Weighted average exercise price, ending balance	1.00	1.00
Weighted average exercise price, exercisable	$ 1.00	$ 1.00
Weighted average remining contractual life, beginning balance	3 years 8 months 23 days	4 years 2 months 23 days
Weighted average remining contractual life, issued	5 years	4 years 6 months 18 days
Weighted average remining contractual life, ending balance	3 years 10 months 17 days	4 years 5 months 4 days
Weighted average remining contractual life, Exercisable	3 years 10 months 17 days	4 years 5 months 4 days

STOCKHOLDERS EQUITY (Details 1) - $ / shares	9 Months Ended
STOCKHOLDERS EQUITY (Details 1) - $ / shares	Sep. 30, 2023	Sep. 30, 2022
Expected term	5 years	5 years
Expected average volatility	95.00%
Stock price	$ 1.82
Expected dividend yield	0.00%
Minimum [Member]
Risk-free interest rate	4.24%
Maximum [Member]
Risk-free interest rate	4.41%
Warrant [Member]
Stock price	$ 1	$ 1
Exercise price	$ 1	$ 1
Expected dividend yield	0.00%	0.00%
Risk-free interest rate	4.24%
Warrant [Member] \| Minimum [Member]
Expected average volatility	105.00%	328.00%
Risk-free interest rate		1.76%
Warrant [Member] \| Maximum [Member]
Expected average volatility	192.00%	339.00%
Risk-free interest rate		2.89%

STOCKHOLDERS EQUITY (Details 2)	9 Months Ended
STOCKHOLDERS EQUITY (Details 2)	Sep. 30, 2023 $ / shares shares
STOCKHOLDERS EQUITY
Number of options, issued \| shares	1,150,000
Number of options, Forfeited \| shares	0
Number of options, Exercised \| shares	0
Number of warrants, ending balance \| shares	1,150,000
Number of options, Vested and Exercisable \| shares	380,000
Weighted average exercise price, issued \| $ / shares	$ 5.00
Weighted average exercise price, Forfeited \| $ / shares	0
Weighted average exercise price, Exercised \| $ / shares	0
Weighted average exercise price, ending balance \| $ / shares	5.00
Weighted average exercise price, Vested and Exercisable \| $ / shares	$ 5.00
Weighted average remining contractual life, issued	5 years
Weighted average remining contractual life, ending balance	4 years 6 months 14 days
Weighted average remining contractual life, Vested and Exercisable	4 years 6 months 14 days

STOCKHOLDERS EQUITY (Details 3)	9 Months Ended
STOCKHOLDERS EQUITY (Details 3)	Sep. 30, 2023 $ / shares
Expected average volatility	95.00%
Stock price	$ 1.82
Expected dividend yield	0.00%
Minimum [Member]
Expected term	4 years 4 months 6 days
Risk-free interest rate	4.24%
Maximum [Member]
Expected term	5 years
Risk-free interest rate	4.41%

STOCKHOLDERS EQUITY (Details 4)	9 Months Ended
STOCKHOLDERS EQUITY (Details 4)	Sep. 30, 2023 $ / shares shares
STOCKHOLDERS EQUITY
Number of shares granted \| shares	304,788
Number of shares end \| shares	304,788
Number of shares Unvested end \| shares	304,788
Weighted average grant date fair value outstanding beg	$ 0
Weighted average grant date fair value granted	1.41
Weighted average grant date fair value cancelled	0
Weighted average grant date fair value vested	0
Weighted average grant date fair value outstanding end	1.41
Weighted average grant date fair value vested end	0
Weighted average grant date fair value unvested end	$ 1.41

STOCKHOLDERS EQUITY (Details Narrative) - USD ($)		1 Months Ended	9 Months Ended		12 Months Ended
STOCKHOLDERS EQUITY (Details Narrative) - USD ($)	Jan. 12, 2023	Jan. 31, 2023	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2021	Dec. 31, 2022
Stock compensastion expenses			$ 673,624	$ 50,000
Initial pubic offering	1,725,000
Common Stock, Par Value	$ 0.00001		$ 0.00001			$ 0.00001
Additional shares purchased	225,000
Offering price	$ 5.00
Non-controlling description	Pursuant to the Underwriting Agreement, in exchange for the Representative’s firm commitment to purchase the Shares, the Company agreed to sell the Shares to the Representative at a purchase price of $4.65 (93% of the public offering price per Share of $5.00) and issue the underwriters three year warrants to purchase an aggregate of 86,250 shares of the Company’s common stock, which is equal to five percent (5%) of the Shares sold in the Offering. Such warrants have an exercise price of $6.25, which is equal to 125% of the Offering price (the “Warrant”)
Net proceeds	$ 7,622,355
Shares sold	225,000
Stock option compensation expenses			$ 572,060	0
Unrecognized compensation cost			$ 552,455
Exercise price			$ 5.00
Remaining weighted average contractual life			4 years 6 months 14 days
Finance expense				$ 85,686	$ 54,217
Issued shares, shares			1,150,000
Warrants issued					54,250
Exercise price					$ 1.00
Restricted Stock [Member]
RSU granted fair value			$ 431,123
Stock compensastion expenses			101,565
Unrecognized stock compensastion expenses			$ 329,558
Warrants [Member] \| Investors [Member]
Issued shares, shares		700,000		85,750
Exercise price		$ 1		$ 1.00
Warrants [Member] \| Boustead Securities, LLC [Member]
Issued shares of the cashless exercise		127,311
Cashless exercise of warrants		164,475

PREPAID ROYALTY EXPENSE (Details )	Sep. 30, 2023 USD ($)
Future Royalty Payments	$ 1,587,600
Fiscal year ending December 31, 2023
Future Royalty Payments	0
Fiscal year ending December 31, 2024
Future Royalty Payments	$ 1,587,600

PREPAID ROYALTY EXPENSE (Details Narrative)	1 Months Ended	3 Months Ended		9 Months Ended
PREPAID ROYALTY EXPENSE (Details Narrative)	Nov. 20, 2021 EUR (€)	Sep. 30, 2023 USD ($)	Sep. 30, 2022 USD ($)	Sep. 30, 2023 USD ($)	Sep. 30, 2022 USD ($)	Dec. 31, 2022 USD ($)
PREPAID ROYALTY EXPENSE
Prepaid expenses		$ 282,403		$ 282,403		$ 147,769
Prepaid Royalty expenses		$ 303,849	$ 322,591	$ 931,961	$ 987,412
Royalty payble \| €	€ 4,000,000

LEASES (Details Narrative)	1 Months Ended
LEASES (Details Narrative)	Feb. 20, 2023 ft²
LEASES
Space for office	2,300

SEGMENT INFORMATION (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Assets	$ 3,347,745	$ 440,968
Corporate [Member]
Assets	1,881,018	32,275
The Messi Store [Member]
Assets	585,976	408,693
Stand Flagpoles [Member]
Assets	$ 880,751	$ 0

SEGMENT INFORMATION (Details 1) - USD ($)	3 Months Ended						9 Months Ended
SEGMENT INFORMATION (Details 1) - USD ($)	Sep. 30, 2023	Jun. 30, 2023	Mar. 31, 2023	Sep. 30, 2022	Jun. 30, 2022	Mar. 31, 2022	Sep. 30, 2023	Sep. 30, 2022
Revenues	$ 1,469,802			$ 140,191			$ 3,755,441	$ 336,103
Cost of sales	580,560			29,292			1,337,689	77,558
Loss from operations	(2,549,277)			(691,870)			(5,177,519)	(1,969,460)
Other (income) expense, net	2,836			8,079			(7,076)	111,733
Net loss	(2,552,113)	$ (1,398,205)	$ (1,220,125)	(699,949)	$ (804,518)	$ (576,725)	(5,170,443)	(2,081,192)
Corporate [Member]
Revenues	0			0			0	0
Cost of sales	0			0			0	0
Loss from operations	(1,673,042)			(60,335)			(3,140,355)	(112,514)
Other (income) expense, net	(10,695)			(6,636)			(36,376)	85,686
Net loss	(1,662,348)			(53,699)			(3,103,979)	(198,200)
The Messi Store [Member]
Revenues	415,641			140,191			931,840	336,103
Cost of sales	345,557			29,292			576,216	77,558
Loss from operations	(517,776)			(631,535)			(1,539,070)	(1,856,945)
Other (income) expense, net	13,531			14,715			29,300	26,047
Net loss	(531,308)			(646,249)			(1,568,370)	(1,882,991)
Stand Flagpoles [Member]
Revenues	1,054,161			0			2,823,601	0
Cost of sales	235,002			0			761,472	0
Loss from operations	(358,457)			0			(498,094)	0
Other (income) expense, net	0			0			0	0
Net loss	$ (358,456)			$ 0			$ (498,094)	$ 0