Mattel Named Global Toy Partner for TOP GUN Franchise
July 26 2019 - 9:00AM
Business Wire
Agreement for rights to create licensed toys
for the highly-anticipated TOP GUN: MAVERICK, scheduled to debut in
theaters in summer 2020
Mattel, Inc. (NASDAQ: MAT) today announced it has been named
global toy partner for Paramount Pictures’ TOP GUN franchise, ahead
of the highly-anticipated sequel, TOP GUN: MAVERICK, scheduled to
debut in theaters in June 2020.
Mattel has the rights to toys across multiple categories,
including die-cast vehicles and aircrafts, playsets, games and
other toys. The new line will bring moments from both the classic
film and the sequel to life, appealing to fans of all ages.
“We are thrilled to bring TOP GUN to life for both kids and
their parents who undoubtedly fell in love with the franchise over
thirty years ago,” said Janet Hsu, Chief Franchise Management
Officer of Mattel. “Our design-led approach has allowed us to
recreate the high-octane action from the movie with a line of toys
that will impress fans of all ages.”
“TOP GUN: MAVERICK is one of the most anticipated movies next
summer,” said Pam Kaufman, President, Viacom Nickelodeon Consumer
Products. “The film has multi-generational appeal and lends itself
to vehicle and role play toy categories. TOP GUN: MAVERICK has all
the ingredients to be a hit in theatres, as well as retail
aisles.”
The line will be available globally ahead of the U.S. premiere
scheduled to be released in June 2020.
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all
merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB)
(NASDAQ: VIA), one of the world’s leading multimedia entertainment
companies and home to such powerhouse brands as Nickelodeon, MTV,
Paramount Network, Paramount Pictures and Comedy Central. With a
diverse portfolio spanning animation, preschool, youth and adult
licenses, VNCP is committed to providing key partner development
and innovative marketing solutions, ensuring the highest quality
product offering across some of the world's most powerful TV and
entertainment properties, including SpongeBob SquarePants, PAW
Patrol and Teenage Mutant Ninja Turtles.
ABOUT PARAMOUNT PICTURES CORPORATION
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB) (NASDAQ: VIA), a leading content company with prominent and
respected film, television and digital entertainment brands.
Paramount controls a collection of some of the most powerful brands
in filmed entertainment, including Paramount Pictures, Paramount
Animation, Paramount Television, and Paramount Players. PPC
operations also include Paramount Home Media Distribution,
Paramount Pictures International, Paramount Licensing Inc., and
Paramount Studio Group.
TM & © 2019 Paramount Pictures. All Rights Reserved.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20190726005019/en/
Marissa Beck Marissa.beck2@mattel.com 310-252-4974
Mattel (NASDAQ:MAT)
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