SAN MATEO, Calif., Jan. 7, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO) today announced that it has been named a Leader by
Gartner Inc., in the newly-released Magic Quadrant for Digital
Marketing Hubs1. Marketo's position in the Leaders
quadrant last placed in the Challengers quadrant in 2014 – is based
on completeness of vision and ability to execute.
Gartner defines Digital Marketing Hub as "software that spans
multiple digital marketing domains (mobile, social, and
multichannel) to provide integrated access to applications and
workflows, adding capabilities such as collaboration, data
integration, and common analytics."2
"We are elated to be named as a Leader in Gartner's latest Magic
Quadrant as we believe it's a validation that Marketo's strategic
vision, approach to innovation and large partner ecosystem are a
winning combination," said Sanjay
Dholakia, CMO at Marketo. "As a company solely dedicated to
the needs of marketers, we will continue our mission of offering
the leading engagement marketing platform to help both consumer and
enterprise marketers thrive in a digital world."
To download the full Digital Marketing Hubs Gartner Magic
Quadrant report, please click here.
Also this month, Gartner noted in its "Market Guide for Email
Marketing" that Marketo is a representative vendor.3
Gartner does not endorse any vendor, product or service
depicted in its research publications, and does not advise
technology users to select only those vendors with the highest
ratings or other designation. Gartner research publications consist
of the opinions of Gartner's research organization and should not
be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a
particular purpose.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough marketing automation and marketing management
applications to help marketers tackle all aspects of digital
marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 550 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Atlanta, Portland,
Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing
partner to approximately 4,300 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
1 Gartner, Magic Quadrant for Digital Marketing Hubs,
Andrew Frank, Jake Sorofman, Martin
Kihn, Christi Eubanks
05 January 2016
2 Gartner Glossary,
http://www.gartner.com/it-glossary/digital-marketing-hub
3 Gartner, Market Guide for Email Marketing,
Julie Hopkins, Adam Sarner, 30 November
2015
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SOURCE Marketo, Inc.