SAN MATEO, Calif., Dec. 1, 2015 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, announced the Rutgers University Alumni
Association and Rutgers University Foundation are using the
platform to engage and build relationships with alumni and
donors.
The Rutgers University Alumni
Association serves more than 470,000 alumni and over 130 diverse
charter groups around the world, promoting services, volunteer
opportunities, and alumni events, and the Rutgers University Foundation advances Rutgers' pursuit of excellence in education,
research, and public service. With an aim to provide alumni and
donors with information that appeals to their individual interests
and school connections, the organizations were seeking a marketing
solution that allowed broad customization and segmentation of their
diverse communication materials.
The Rutgers University Alumni
Association and Rutgers University
Foundation selected Marketo, in part, because its interface would
allow its charter group leaders to communicate with alumni and
donors personally and seamlessly at-scale. The marketing platform
will provide the alumni association and foundation data that will
help them continuously adapt to alumni and donor interests and
needs.
"These services will allow our professional staff and, most
importantly, our alumni and donors, to tailor relevant content and
be empowered to manage the ways we communicate with and through
them," said Tom Hammond, Associate
Vice President for Alumni Relations of the Rutgers University Alumni Association. "We will
work with Marketo as we continue to enhance our communication
program in service to our alumni."
To learn more about Marketo, please visit www.marketo.com.
About Rutgers University Alumni
Association and Rutgers University
Foundation
The Rutgers
University Alumni Association (RUAA) was founded on
July 1, 2008, as the first all-inclusive alumni association at
Rutgers, The State University of
New Jersey. Formed after an
extensive process to bring 19 separate alumni organizations
together under one strong, the united alumni association now
includes more than 470,000 members and over 130 diverse charter
groups. The purpose of the RUAA is to advance the best interests
and well-being of Rutgers University by engaging all alumni in
the life of the institution. Membership is free for life and
includes exclusive access to a vast array of Rutgers-only benefits and perks. Visit
www.ralumni.com.
Created in 1973, the Rutgers
University Foundation advances Rutgers' pursuit of excellence in education,
research, and public service. It provides the bridge between donors
and the schools and programs, faculty, and students that make up
the university. It helps to match caring people with satisfying and
meaningful opportunities to make gifts that have an impact on
Rutgers. Visit
www.support.rutgers.edu.
About Marketo
Marketo provides the leading marketing
software and solutions designed to help marketers master the art
and science of digital marketing. Through a unique combination of
innovation and expertise, Marketo is focused solely on helping
marketers keep pace in an ever-changing digital world. Spanning
today's digital, social, mobile and offline channels, Marketo's
Engagement Marketing Platform powers a set of breakthrough
marketing automation and marketing management applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 550 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Atlanta,
Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing
partner to approximately 4,300 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/rutgers-university-alumni-association-and-the-rutgers-university-foundation-use-marketing-technology-to-build-deeper-alumni-relationships-300185496.html
SOURCE Marketo, Inc.