SAN MATEO, Calif., Nov. 16, 2015 /PRNewswire/
-- Marketo, Inc. (NASDAQ: MKTO), the leading provider
of engagement marketing software and solutions, today announced
that LaunchPoint™, the company's ecosystem of third-party marketing
solutions, has grown to 550 applications and services in just
three years. LaunchPoint is the most complete ecosystem of
best-of-breed solutions available for marketers and spans
everything from analytics and big data to mobile, video, content,
advertising, and social media.
Thanks to Marketo's open platform approach, more than 150
partners have been added in the last year across all solution
categories including paid media, predictive analytics, and social.
Notable integrations include data management platforms (DMPs)
and geolocation and chat applications. Additionally, Marketo
saw an increase during 2015 in the number of partner applications
being utilized by its customers.
"To me, Marketo LaunchPoint has quickly become the go-to place
for the best marketing technology tools. If a solution is not
there, it probably doesn't exist," said Beki Scarbrough, VP, Global Integrated
Marketing, CA Technologies. "We know that what's in
LaunchPoint will work with our tech stack, but equally important is
the trust factor knowing that the solution is in Marketo's partner
ecosystem."
"It's been another extremely exciting year in terms of both the
breadth and quality of solutions available through LaunchPoint,"
said Lou Pelosi, Sr. Director of
LaunchPoint at Marketo. "Our open platform approach coupled
with our extensive partner ecosystem continues to be one of the
primary reasons why marketers choose Marketo to drive revenue when
compared to other suite vendors."
For partners, the LaunchPoint ecosystem offers the latest APIs,
developer resources, and joint go-to-market opportunities, as well
as access to the Marketo Marketing Nation®, an audience of 50,000
marketers sharing expertise and best practices.
To learn more about LaunchPoint and how to build an effective
marketing technology stack, please visit
http://launchpoint.marketo.com.
About Marketo
Marketo (NASDAQ:MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough marketing automation and marketing management
applications to help marketers tackle all aspects of digital
marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 550 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Atlanta, Portland,
Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing
partner to approximately 4,300 large enterprises and fast-growing
small companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo, Inc.