SAN FRANCISCO, Oct. 28, 2015 /PRNewswire/ -- Nexmo, the
global cloud communications platform leader, and Marketo, Inc., the
leading provider of marketing software, today announced their
partnership to connect brands with customers via chat applications.
For the first time, Marketo customers will be able to conduct
marketing campaigns via chat applications such as WeChat, LINE and
Viber without having to leave the Marketo platform.
Powered by Nexmo's Chat App API that seamlessly connects brands
and CRM platforms to the chat apps they prefer, the partnership is
the latest in Marketo's product line to help marketers engage
customers with the right messages at the right time, wherever they
are. With everything handled directly within the Marketo platform,
marketers will experience seamless integration and easier campaign
management.
"Marketo offers a complete platform for marketers to engage
their customers everywhere, and we are excited to extend that
engagement capability to the massive audiences of chat
applications," said Mike Stocker,
Director of Business Development at Marketo. "Marketo is thrilled
to have Nexmo as an integrated partner in our LaunchPoint® Partner
Ecosystem."
Chat apps like WeChat, Line, KakaoTalk, Viber and WhatsApp have
amassed over 1 billion monthly active users, surging to become the
top six of the 10 most-used apps globally, according to
Kleiner Perkins Caufield &
Byers Mary Meeker. Both Forrester
and IDC say chat applications are the new face of social media due
to their unique interactivity, privacy and customer loyalty,
creating significant opportunity for customer engagement.
Marketers have been experimenting with advertising on these
platforms, but these activities have happened outside of marketing
automation and CRM platforms. As a result, brands have lacked a
turnkey, streamlined way to reach their customers on chat as part
of their greater omnichannel strategy. By combining Marketo's
customer engagement platform with Nexmo's Chat App API, marketers
will be able to engage with chat audiences in a personalized and
dynamic manner.
"When we launched the Nexmo Chat App API, we set out to help
platforms connect their customers to the chat apps in a simple,
streamlined way," said Chris Moore,
CRO at Nexmo. "We are thrilled to help Marketo realize its vision
of empowering brands to engage with their customers wherever they
are by harnessing the power of the chat app channel."
Nexmo's Chat App API allows brands to communicate with their
users across chat apps with a single, simple integration. With
Nexmo's Marketo integration, brands can seamlessly include chat
apps in their omnichannel campaigns.
The integration will be available to Marketo's customers via
LaunchPoint. To learn more, visit
http://launchpoint.marketo.com/nexmo/1985-chat-app-connectivity-from-nexmo/
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough marketing automation and
marketing management applications to help marketers tackle all
aspects of digital marketing from the planning and orchestration of
marketing activities to the delivery of personalized interactions
that can be optimized in real-time. Marketo's applications are
known for their ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 450 third-party solutions
through our LaunchPoint® ecosystem and over 50,000 marketers who
share and learn from each other to grow their collective marketing
expertise. The result for modern marketers is unprecedented agility
and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,100 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
About Nexmo
Nexmo is the global cloud communications platform leader
providing innovative communication APIs and SDKs for voice, text,
messaging and phone verification services. Nexmo enables
applications and enterprises to communicate with their customers
reliably and with ease, no matter where in the world they are
located. High-volume communication companies such as Alibaba, LINE
and Viber send millions of messages per month using Nexmo APIs.
Nexmo was recognized by analyst firm Gartner as a 2014 Cool Vendor
in Communication Services, has been recognized by Roaming
Consulting Company as a Tier 1 A2P SMS Messaging Vendor in 2015 and
was selected as an Aragon Research Hot Vendor in Real-Time
Communication and Collaboration Platform as a Service in 2015.
http://www.nexmo.com
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SOURCE Nexmo