SAN MATEO, Calif., Oct. 27, 2015 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), today announced the appointment of Cammie Dunaway, global marketing expert, to its
board of directors.
Dunaway brings 25-plus years of experience building dynamic
consumer, corporate, and start-up global brands and is considered
an expert in the next era of marketing and digital transformation.
Dunaway's experience includes being the executive vice
president of sales and marketing at Nintendo, overseeing
North America and driving U.S.
consumer marketing, channel marketing, corporate affairs, sales,
and sales administration. There Dunaway drove a 22 percent increase
in market share and 200 percent increase in
audience penetration. Dunaway also spent four years as
the CMO at Yahoo, Inc., and 13 years at Frito-Lay where she held a
number of positions including chief customer officer.
Most recently, Dunaway served more than four years as the U.S.
president and global CMO of KidZania, a leader in children's
education and entertainment, where she created the company's first
marketing organization and laid the groundwork for its entry into
the U.S. market. She is also credited with KidZania's first global
loyalty and CRM programs, numerous web and mobile products, and
driving worldwide consumer campaigns and events.
Dunaway currently serves on the boards of Nordstrom fsb and Red
Robin, which she joined in December
2014 and June 2014,
respectively.
"I'm thrilled to welcome Cammie to the Marketo board. Her
extensive experience building brands for some of the most iconic
consumer and Internet companies will be a substantial asset as we
continue to help marketers succeed in the digital era,"
said Phil Fernandez,
chairman and CEO of Marketo.
"Marketo's approach to brand identity and culture – putting
marketing first – is unique both within the marketing world and the
technology industry as a whole," said Cammie Dunaway. "I look forward to using my
experience leading marketing for some of the world's most iconic
brands to help guide Marketo forward."
Dunaway joins an incredibly vibrant and diverse board of other
market leaders including Lynne Biggar, Time Inc.'s executive
vice president of consumer marketing; Neeraj Agrawal, general
partner, Battery Ventures; Susan L.
Bostrom, former executive vice president, Cisco Systems;
Phil Fernandez, chairman and CEO,
Marketo; Tae Hea Nahm, general
partner, Storm Ventures; Doug
Pepper, general partner, InterWest Partners; Roger Siboni, former CEO of Epiphany and COO of
KPMG; and Wes Wasson, former CMO,
Citrix Systems.
As the leading provider of engagement marketing software and
solutions, Marketo empowers marketers with solutions to have
one-to-one conversations with their customers across web, mobile,
social, email, and offline channels. For more information about
Marketo, please visit www.marketo.com.
About Marketo
Marketo provides the leading marketing
software and solutions designed to help marketers master the art
and science of digital marketing. Through a unique combination of
innovation and expertise, Marketo is focused solely on helping
marketers keep pace in an ever-changing digital world. Spanning
today's digital, social, mobile and offline channels, Marketo's
Engagement Marketing Platform powers a set of breakthrough
marketing automation and marketing management applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 550 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Atlanta,
Portland, Ore., Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 4,300 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
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SOURCE Marketo, Inc.