SAN MATEO, Calif., July 21, 2015 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), today announced that Envera Systems, a virtual
security provider for housing communities, has implemented
Marketo's Engagement Marketing Platform to better gauge its return
on its investments in marketing, provide sales with higher quality
leads, and better engage with its audience at-scale.
Envera Systems, which operates in more than 30 counties in
Florida and serves hundreds of
housing and condominium communities and associations throughout the
state, needed to gain insight into their marketing programs and
calculate ROI and analytics in a timely manner. Additionally,
Envera's marketing team needed to manage a high volume of events
and quickly provide sales with leads.
With Marketo, Envera's team is able to gain control over the
marketing program, as the platform is user-friendly with
coordinating campaigns and pulling reports. In fact, the company
has seen a 50 percent improvement with efficiencies levels. In
addition, the marketing team can now track its results efficiently
while dramatically improving the quality of the leads it provides
to sales. For example, Envera Systems attends more than 30
tradeshows per year and hosts up to two educational classes per
week. By using Marketo's Engagement Marketing Platform, Envera is
now able to stay in touch with attendees on a personal level as the
company uses marketing automation to nurture prospects and convert
them into customers more quickly.
"Envera Systems was immediately impressed with Marketo's ability
to provide us access into metrics to marketing programs. Before, we
were pulling reports and communicating with our audience manually
which was extremely time consuming," said Crystal Clark, Marketing Manager of Envera
Systems. "With the many events we attend and host, Marketo is
instrumental to the marketing team because we can not only track
event performance, but we can instantly share leads with the sales
team. Marketo gives me better control over my marketing program
which allows me to make strategic decisions that have a direct
impact on the company."
About Envera Systems
Envera Systems is an electronic security company that has been
using technology to secure communities in the state of Florida since 2007. Envera works with
homeowner and condominium associations, developers, property
managers, and community development districts to improve the
security of community assets. Envera's signature product is the
Virtual Gate Guard with patented Envera Kiosk system that replaces
manned guards with remotely located guards using two-way audio and
video technology over secure internet connections. Additionally,
Envera offers Active Video Surveillance, Passive Video
Surveillance, Access Control, and Burglar Alarms to protect
community entrances, amenities, and other assets. For more
information, visit www.EnveraSystems.com.
About Marketo
Marketo provides the leading marketing software and solutions
designed to help marketers master the art and science of digital
marketing. Through a unique combination of innovation and
expertise, Marketo is focused solely on helping marketers keep pace
in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough marketing automation and
marketing management applications to help marketers tackle all
aspects of digital marketing from the planning and orchestration of
marketing activities to the delivery of personalized interactions
that can be optimized in real-time. Marketo's applications are
known for their ease-of-use, and are complemented by the Marketing
Nation®, a thriving network of more than 400 third-party solutions
through our LaunchPoint® ecosystem and over 50,000 marketers who
share and learn from each other to grow their collective marketing
expertise. The result for modern marketers is unprecedented agility
and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,950 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
Kelsey Printz, 650-727-6829,
kprintz@marketo.com
Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/envera-systems-selects-marketo-to-engage-customers-at-scale-300115774.html
SOURCE Marketo