SAN MATEO, Calif., July 13, 2015 /PRNewswire/ --
- 35% increase of new leads since
implementation
- 45% higher lead quality
- 70% better customer engagement
- 10% increase in click conversion rate
Professional services organization Technology Management
Concepts (TMC) has seen a 70 percent increase in customer
engagement and a 45 percent increase in lead quality since
implementing Marketo and linking it with its CRM solution. Using
Webfortis, thought leaders in Microsoft Dynamics CRM innovation,
best practices and social strategy, TMC integrated its platforms in
order save time and create enhanced synergies between marketing and
sales.
TMC has been utilizing Marketo for over a year for their digital
marketing needs. In just over six months since implementation, they
have seen a 35 percent increase in the number of leads they have
received through their websites, as well as a 10 percent increase
in click conversion rate.
As website visitors increased their engagement with online
content, TMC tapped CRM experts Webfortis in order to complete the
integration. Webfortis analyzed their configuration, suggested
changes, and was able to get both platforms fully synched in a
prompt, proficient, and professional manner.
TMC's systems now allow their team to save time by actually
reaching out to the prospect when they are ready to buy with
personalized, customer-directed content. Marketo has brought TMC
better qualified leads by letting them track where the prospect is
during the different stages of the buying process. The outcome
is a delivery of first class marketing solutions for marketing
automation and Microsoft Dynamics CRM.
"By synching our Marketo and Microsoft Dynamics CRM systems,
TMC sales and marketing teams have greater visibility throughout
the entire customer journey. Webfortis' ability to link the
two solutions reinforces our relationships, allowing us to work
within our Microsoft Dynamics ERP and CRM practices, and we are
excited to continue to grow this partnership into new avenues and
greater heights," said Jennifer
Harris, President, TMC.
"Webfortis helped to optimize its marketing program by
leveraging its in-depth knowledge of Marketo and Microsoft Dynamics
CRM. The result is a seamless integration that delivers superior
business results," said Marc
Wolenik, CEO, Webfortis.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique
combination of innovation and expertise, Marketo is focused solely
on helping marketers keep pace in an ever-changing digital world.
Spanning today's digital, social, mobile and offline channels,
Marketo's Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 400 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,950 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
About Webfortis
Webfortis, a Microsoft Gold Certified
partner, exclusively delivers leading solutions on the
Microsoft Dynamics CRM platform that accelerate user adoption and
lower total cost of ownership (TCO). Webfortis, The CRM
Experts, specializes in business management consulting and change
management. We are dedicated to defining and deploying business
solutions that help companies improve their revenue and attain
their goals based upon the reliability and flexibility of Microsoft
Dynamics CRM. We bring our clients not only world-class technical
expertise but also a firm understanding of your complex business
requirements and a proven methodology used successfully at hundreds
of companies.
About TMC
Technology Management Concepts (TMC), a
Microsoft Gold Certified Gold partner, is a Professional Services
organization that delivers and supports Microsoft Dynamics ERP and
NetSuite software solutions for companies of all sizes tailored to
their unique business needs, with an emphasis on their industry's
best practices. TMC specializes in the implementation of financial
and business management systems, helping our customers' stream-line
their processes and maximize productivity. Our customers range from
small and mid-size businesses to multinational and worldwide
organizations. At TMC we support both Microsoft Dynamics ERP (NAV,
GP, SL & CRM) and NetSuite software. Please visit our website
to learn more about TMC at www.abouttmc.com
CONTACT:
Marissa Lyman
mlyman@marketo.com
Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/marketo-teams-up-with-webfortis-to-optimize-customer-solutions-300111762.html
SOURCE Marketo