SAN MATEO, Calif., Feb. 3, 2015 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that 3 Day Blinds, an
industry leader in window coverings, has selected Marketo's
engagement marketing platform to create and deliver personalized
content to new and existing customers, drive revenue increases and
streamline marketing activities.
The company previously relied on an email service provider to
communicate with its customers but needed a better way to gather
insights and create a more meaningful, relevant dialogue. And while
the company's customer database is robust, it had no way to segment
or automate its marketing activities or personalize its
communications.
"Windows are the focal point of someone's home making the
selection of custom blinds, shades or shutters a significant and
thoughtful decision that can take time," said Dan Williams, CRO at 3 Day Blinds. "We wanted a
way to understand where each of our customers was in their journey
with us and bring the expertise and knowledge of our designers
directly to them. Now with Marketo, we have the insights and
ability to deliver relevant content to each customer at the right
time to ensure they are satisfied with their purchase."
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,400 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit
www.marketo.com.
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SOURCE Marketo