Market Leader(R) Acquires Mobile Software-as-a-Service Company kwkly
January 20 2011 - 9:00AM
Marketwired
Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an
innovator in online marketing and technology solutions for real
estate professionals, has acquired kwkly, a mobile
software-as-a-service lead generation platform. The innovative
kwkly service has grown rapidly over the past two years and is now
being used by some of the real estate industry's largest and most
prominent brokerage companies to successfully engage today's
tech-savvy home buyers and sellers.
kwkly provides home buyers with real-time access to detailed
property information straight from the Multiple Listing Service
(MLS) to their mobile phone. At the same time, kwkly connects real
estate professionals with buyers immediately, giving them both the
property information along with agent contact information for
follow-up.
"kwkly is the most exciting tech tool I've seen for the
industry, because of the speed, simplicity and value it brings both
agents and the consumer," said John Thompson, Executive Vice
President of Intero Real Estate.
Market Leader's acquisition of kwkly expands the offerings that
the company can make available through its comprehensive business
and marketing platform for real estate professionals. Kwkly has
grown rapidly and brings customers associated with some of the real
estate industry's largest and most successful real estate franchise
brands, including RE/MAX, Long & Foster Real Estate, Inc.,
Baird & Warner, Century 21, Prudential, Intero Real Estate and
more.
"kwkly is an innovative service that has become an important
lead generation tool for some of the nation's most prestigious
brokerage companies," said Ian Morris, CEO of Market Leader, Inc.
"We look forward to introducing this leading edge mobility solution
to an even broader audience while helping our customers to achieve
even greater success."
For more information about kwkly, please visit www.kwkly.com.
For more information on Market Leader and its products, visit
www.MarketLeader.com.
About Market Leader
Market Leader (NASDAQ: LEDR) provides real estate professionals
with innovative marketing and technology solutions that enable them
to grow and manage their business. Founded in 1999 by a
second-generation real estate agent, Market Leader provides real
estate agents, agent teams, and brokerage companies with
subscription-based real estate marketing software and advertising
products that enable them to generate a steady stream of prospects,
as well as the tools and training they need to convert these
prospects into clients.
With a long history of innovation, Market Leader pioneered
online lead generation for real estate professionals a decade ago
and today is the leading marketing partner to the real estate
industry. The company also provides consumers with free access to
the information and tools they need throughout the home buying and
selling process, such as determining house values by address, and
providing access to real estate listings, through its national
consumer real estate sites. These websites enable Market Leader to
provide its customers with access to millions of future home buyers
and sellers while providing these consumers with free access to the
information they seek throughout the home buying and selling
process.
For more information on Market Leader visit
www.MarketLeader.com.
LEDR: CORPORATE
Investor Contact: Mark Lamb Director of Investor Relations
Market Leader, Inc. 425-952-5801 markl@marketleader.com Press
Contact: Matt Heinz Heinz Marketing for Market Leader, Inc.
877-291-0006 matt@heinzmarketing.com
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