Logitech Partners With Choreographer JaQuel Knight and Creators to Help Address Racial Inequality
#Creators4BIPOC movement engages creator
community to provide recognition, representation and resources to
Logitech (SIX: LOGN) (NASDAQ: LOGI) announces July as
#Creators4BIPOC month, a movement that aims to help address
barriers disproportionately faced by Black, Indigenous and People
of Color (BIPOC) creators. Recognizing the importance of giving
credit where it is due, Logitech is partnering with award-winning
choreographer and visionary JaQuel Knight, to help ten creators
secure copyright of their choreography, paving the way for BIPOC
creators to own and monetize their creations. Knight made history
as the first pop/hip-hop choreographer to copyright his dance moves
— including the iconic moves in Beyoncé’s “Single Ladies (Put a
Ring on It).”
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Logitech is also bringing together more than 50 creators to
amplify underrepresented voices and champion change and equality.
In addition, Logitech is committing $250,000 to match funds raised
by creators for nonprofit organizations that are explicitly focused
on racial equality and justice.
The #Creators4BIPOC initiative is led by Logitech For Creators,
a brand extension of Logitech that exists to empower all creators
to pursue their passions.
“Creators are shaping culture and driving change. Logitech For
Creators puts creators at the heart of everything we do, and we’re
committed to take an active role in creating a more inclusive and
just world,” said Erin Chin, Chief Marketing Officer for Logitech
For Creators. “Too often, BIPOC creators don’t receive their due
credit or financial compensation for their creative work. JaQuel
Knight is changing that, and we support his mission by helping
other creators get recognized for their work. With #Creators4BIPOC,
we are proud to support such passionate and talented voices with
our resources, products and services.”
Logitech For Creators, which brings together Blue Microphones,
Streamlabs and Mevo, is empowering creators to create change, big
or small. All month long, follow #Creators4BIPOC across social
platforms to hear stories, discover new creators, join
conversations and help streamers raise funds for more than 20
nonprofit organizations fighting for racial equality and
- Creators @Snowlit, @MiladyConfetti, @scarzig and others, will
be hosting fundraising streams on Twitch through Streamlabs
Charity, in support of the Asian Mental Health Collective, Black
Girls Smile, The Bail Project and WeXL Org.
- Logitech will be fund matching up to $250,000 through the
Logitech Cares Donor Advised Fund (DAF) at Tides Foundation.
- Creators Elise Swopes (@swopes), Leah Thomas (@greengirlleah)
and others, will be sharing unique stories and encouraging their
followers to join the #Creators4BIPOC movement.
- Visual artist and activist Aundre Larrow (@aundre) is directing
a Super 8 film about creators finding their voice with audio
recorded on Blue Microphones, highlighting Makeda Sanford
(@ohmakeda) and Justin Wee (@djdumpling).
Now in its second year, #Creators4BIPOC is a movement initiated
in 2020 by Streamlabs to help address racial inequality through a
$1 million minimum in donations to BIPOC charities over the next
ten years. To learn more about the creators, nonprofit
organizations and how to get involved with the #Creators4BIPOC
movement, visit creators4bipoc.com.
About Logitech For Creators
Logitech For Creators is a brand extension of Logitech that
helps all creators pursue their passions by unlocking their
extraordinary potential and ability to shape culture. We celebrate
creators and put them at the heart of everything we do, and support
them with our products and services. Logitech For Creators brings
together Blue Microphones, Mevo and Streamlabs, brands that have
always served creators with their tools.
Founded in 1981, and headquartered in Lausanne, Switzerland,
Logitech International is a Swiss public company listed on the SIX
Swiss Exchange (LOGN) and on the Nasdaq Global Select Market
(LOGI). Find Logitech For Creators at www.logitech.com/creators,
the company blog or @LogitechC.
Logitech and other Logitech marks are trademarks or registered
trademarks of Logitech Europe S.A and/or its affiliates in the U.S.
and other countries. All other trademarks are the property of their
respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
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