iQIYI the only online
entertainment platform to appear on influential list
BEIJING, June 26, 2018 /PRNewswire/ -- iQIYI
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in
China, today announced that it has been recognized
by Forbes China in its annual "50
Most Innovative Companies" list.
The list, which is jointly compiled by Forbes and renowned
Chinese data analysis firm Analysis International, features 50
Chinese companies which are leaders of innovation in the fields of
retail, logistics, entertainment, online education, cloud
computing, consumer robotics, smart homes, artificial intelligence,
fin-tech, blockchain, healthcare and the automotive industry. iQIYI
was the only online entertainment platform to appear on the
list.
iQIYI's recognition in this influential list is strong evidence
that the company is continuing to push forward the development of
the Chinese entertainment industry. iQIYI's innovative business
model gives it an unmatched ability to monetize content via its
membership program and advertising, while the platform's selection
of original content, combined with its innovative marketing methods
and industry leading AI technology have enabled it to become Chinese users' top
choice for their comprehensive entertainment needs.
According to Forbes China, the
Chinese entertainment market is facing challenges including
fierce competition, a lack of premium content, difficulty of making
profits and lack of platform loyalty. Forbes stated that
iQIYI's innovation is evident in the company's careful
curation of content and particularly its capacity for self-produced
content and marketing, with the company having transitioned
from a platform focused solely on online streaming to a holistic
and technologically advanced entertainment ecosystem. The list
judges companies in the entertainment sector on the basis of their
ability to create content, manage users and profitability.
iQIYi's innovative business model and focus on technology has
allowed it to take a leading position in the competitive
environment of China's entertainment industry. iQIYI was the first
company in the Chinese online entertainment sphere to explore a
paid membership initiative and in 2017 the platform's number of
paid users skyrocketed. iQIYI's wide range of original content and
marketing efforts means it is also able retain users'
loyalty, with a report from Analysis International indicating that
iQIYI's number of monthly active users is the highest in the
industry.
iQIYI was founded in 2010 with the vision of becoming a
technology-based entertainment giant that brings fun and joy to
people and their families. The company seeks to lead the industry
in the innovation of content, products, marketing and technology,
with its advantages in the field of AI and big data sealing its
place as the most diversified choice of online entertainment
platform for its users.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.