BEIJING, Feb. 10, 2021 /PRNewswire/ -- iQIYI, Inc.
(Nasdaq: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today announced its smart TV
application QIYIGuo TV is partnering with IMAX and DTS to launch
IMAX Enhanced on application, bringing immersive
movie-watching experiences to its subscribers' living rooms.
IMAX Enhanced combines digitally remastered 4K HDR content and DTS audio
technologies with best-in-class consumer electronics products and
streaming platforms. IMAX Enhanced is the only way to experience
IMAX's signature picture, sound and scale outside of a movie
theater.
QIYIGuo TV is one of the first streaming platforms in
China to provide IMAX Enhanced
content. QIYIGuo TV took the lead in the space by partnering with
Hisense's high-end U7F-series smart TV to ensure viewers can
experience IMAX's signature audio and visual experience at home. It
is now expanding similar partnerships with more hardware vendors to
deliver the same online viewing experience to users.
With the launching of the program, iQIYI subscribers can enjoy
IMAX Enhanced content such as Inferno, Men in Black
3, The Amazing Spider-Man 2, Resident Evil: The Final
Chapter, Spider-Man 2: The Hero Returns, and other
blockbusters on QIYIGuo TV. With support from industry-leading
device partners, high quality remastered 4K HDR image and DTS immersive audio ,
subscribers can be fully immersed in the movie.
According to iQIYI's own data, the total hours spent
by users on smart TVs in November
2020 had already exceeded that of mobile phones and tablets
combined, indicating that the younger generation of consumers is
shifting to big screens. The rise in smart TV use for watching
movies has been driven by the intelligent acceleration of
intelligent terminal product as well as the rise of 5G and the
growing abundance of UHD content. The smart TV has thus become the
single most important entertainment device in living rooms in the
Internet era. 5G, VR, UHD, HDR and other rapidly-developing
technologies not only enhance the immersive entertainment
experience, but also bring new development opportunities for
entertainment innovation.
iQIYI has long been committed to providing leading UHD solutions
for different movie-watching scenarios, forging partnerships with
leading hardware vendors and sourcing a wide range of content to
meet its subscribers' diverse needs.
Last July, iQIYI launched 'Zhen Qi Ying Hua', a mix of four
leading cinema technologies (4K MAX,
ultra-high frame rate, HDR, and Dolby Atmos), for TV users. With
the introduction of IMAX Enhanced content to QIYIGuo TV, iQIYI has
once again raised the bar for the home entertainment experience,
injecting new vitality into the audio and video experience for its
subscribers.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
About Xperi Corporation
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo), and by its
startup, Perceive, make entertainment more entertaining, and smart
devices smarter. Xperi technologies are integrated into billions of
consumer devices, media platforms, and semiconductors worldwide,
driving increased value for partners, customers and consumers.
Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo
and their respective logos are trademarks or registered trademarks
of affiliated companies of Xperi Holding Corporation in
the United States and other
countries. All other company, brand and product names may be
trademarks or registered trademarks of their respective
companies.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX theaters to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New
York, Toronto, and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2020, there were 1,632 IMAX theater
systems (1,542 commercial multiplexes, 13 commercial destinations,
77 institutional) operating in 82 countries and territories. Shares
of IMAX China Holding, Inc., a subsidiary of IMAX Corporation,
trade on the Hong Kong Stock Exchange under the stock code
"1970."
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In
IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D
Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®,
are trademarks and trade names of the Company or its subsidiaries
that are registered or otherwise protected under laws of various
jurisdictions. More information about the Company can be found at
www.imax.com. You may also connect with IMAX on Instagram
(https://www.instagram.com/imax), Facebook (www.facebook.com/imax),
Twitter (www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
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SOURCE iQIYI