BEIJING, Feb. 8, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
recently announced that the comedy Dreams of Getting Rich
will premiere on its Ultimate Online Cinema section through the
Company's premium video-on-demand (PVOD) mode on February 12, the first day of the Chinese New
Year holiday.
iQIYI's Ultimate Online Cinema section streams high-quality
films via PVOD mode, allowing users to view latest releases online
at a moderate price. A dozen films launched on the section last
year have attracted a growing legion of avid supporters.
Directed by and starring Song Xiaobao, the film also features
Sha Yi, Ma
Li and Zhang Yishan, with
guest appearances from Xiao Yang,
Allen, Wong Cho-lam and Wei Xiang. It is the second new release
scheduled for the 2021 Spring Festival on iQIYI's Ultimate Online
Cinema section following Shaolin
Master.
Dreams of Getting Rich is set in the reform and opening
up period of the1990s and tells the story about childhood friends
accidentally becoming new fathers after moving to Shenzhen from northeastern China, meanwhile an entrepreneur kicks off the
bittersweet rags-to-riches journey while starting her own
business.
In addition to its star-studded cast, the film also boasts a
veteran production team. The film's executive producer and director
of photography Zhao Xiaoding, art director Chen Minzheng, and
editor Li Dongquan are all experienced professionals that have been
recognized by leading awards in the industry including the Academy
Awards, Hong Kong Film Awards and Golden Horse Awards among
others.
This film is the first work directed by Song Xiaobao, a famous
actor in China. iQIYI is proud to
support talents by providing a platform to distribute their works
and supporting the development of the ecosystem within the film
industry.
In 2014, iQIYI officially launched an online movie model and
pioneered a content revenue sharing model based on VIP member
views, rapidly stimulating the creative capacity of the film
market. By the end of 2020, the number of online movies with shared
revenue exceeding RMB 10 million
reached 42.
In regard to the online distribution of cinema-quality films, in
February 2020 iQIYI became the first
streaming platform to adopt the PVOD mode for new releases,
catering to users' needs to watch newly released cinema movies at
home. In July 2020, iQIYI launched
the Ultimate Online Cinema brand as an effort to build a new
release partnership with filmmakers based on the PVOD mode. At the
beginning of 2021, the Company extended the PVOD mode to the field
of online movies, further generating new potential for outstanding
films to generate revenue.
"Whether it's in cinemas offline or on the Internet, viewers
want to watch good movies that are well-made, touching, and
positive," said Song Jia, Vice
President of iQIYI and General Manager of iQIYI Film Center. "We
hope to build Ultimate Online Cinema into a brand that will be
noticed by more filmmakers and loved by users, helping creators
realize their dreams and providing our subscribers with more
high-quality new films."
On top of the two new films scheduled for the Chinese New Year
on the Ultimate Online Cinema, iQIYI will launch the "Spring
Festival Film Fairground", a section that includes classic
box-office hits and overseas blockbusters. Meanwhile, various paid
movies will be provided for free for a limited time, giving the
audience a wider range of choices during the Chinese New Year
period.
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SOURCE iQIYI