The Honest Company Announces New Sustainable Packaging Initiative for Beauty
July 19 2021 - 1:26PM
Business Wire
Beauty relaunch furthers mission to inspire
consumers to love living consciously
The Honest Company (NASDAQ: HNST), a mission-driven brand
focused on leading the clean and conscious lifestyle movement,
today announced a new sustainable packaging initiative for Honest
Beauty featuring 100 percent recyclable cartons using 100 percent
tree-free paper made from upcycled sugarcane by-product. As part of
the beauty relaunch, Honest is also launching the Daily Defense
Collection, a new line of skincare products designed to defend skin
against environmental aggressors.
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the full release here:
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The Honest Company debuts new Daily
Defense Collection as part of company’s new sustainable packaging
initiative for Honest Beauty. (Photo: Business Wire)
In this effort, over 100 SKUs were updated to leverage
post-consumer recycled materials as part of The Honest Company’s
clean, conscious, culture brand initiative. Honest Beauty products
will now feature tree-free packaging across the line with updates
to the primary packaging to utilize more environmentally-friendly
materials including, glass droppers, aluminum tubes, tin compacts,
PCR materials and mono-material components whenever possible for
easier recycling.
“From day one, we’ve placed the utmost importance on product
efficacy, formula integrity and ingredient quality – packaging is
the next step in our journey of continuous improvement,” said
Jessica Alba, Founder & Chief Creative Officer, The Honest
Company. “As pioneers in clean beauty, I am energized that we are
able to raise the standard for the industry at large, and
demonstrate what is possible to achieve at scale while we continue
to deliver on our mission to inspire everyone to love living
consciously.”
In addition to the refreshed look and feel, Honest’s new
skincare line, the Daily Defense Collection, helps defend against
environmental aggressors and combat the effects of pollutants.
These four new products launched with the line are formulated with
Sea Concentrate which is rich in zinc and iron to provide essential
minerals to the skin.
Daily Defense Collection – four minutes to protect your
skin
- Step One – Skin Sweep Exfoliating Powder Cleanser: Made
with Honest® Sea Concentrate and Kaolin Clay to help gently wash
and exfoliate away debris, impurities and buildup. ($21.99)
- Step Two – Pollution Solution Purifying Toner: A gentle
daily toner that wipes away impurities and reduces sebum while
providing essential minerals to the skin. Formulated with Zinc PCA
to help reduce surface oil and a Microalgae Extract to help combat
aging stressors. ($17.99)
- Step Three – Save Face Shielding Setting Spray: A
weightless shield that sets, helps extend wear, and improves the
look of makeup. Formulated with an Extremolyte, it also helps
defend against environmental stressors like UV and blue light.
($21.99)
- Step Four – Self Defense Mineral Sunscreen Fluid SPF 43:
Designed consciously to be reef-friendly, this universal
broad-spectrum mineral sunscreen helps protect against
environmental elements like UVA, UVB and blue light, and help
defend against pollution that contributes to early skin-aging.
Formulated with an Extremolyte to help defend against environmental
aggressors. ($29.99)
“We strive to create formulas with thoughtfully selected
ingredients to help protect our natural resources and the
ecosystems that rely on those resources,” said Don Frey, Chief
Innovation Officer, The Honest Company. “Our sustainability mission
starts with the practices that we implement within our own lab and
in our formulas. It’s not enough to ask you to practice
sustainability without doing it ourselves first. That’s why we’ve
ensured that all of our beauty products have formulas and packages
that are designed with the environment in mind.”
The Honest Company’s refreshed beauty brand initiative including
the Daily Defense Collection will start to roll out today, July 19,
in-store at our retail partners and on The Honest Company website
at www.honest.com. You can also join in on the clean conscious
conversation socially with @honest on Twitter and Instagram and
www.facebook.com/thehonestcompany.
As part of the sustainable packaging initiative, Honest will be
tracking the impact of using tree-free cartons quarterly on its
website. To learn more about Honest’s sustainability initiatives,
visit https://www.honest.com/sustainability.
About The Honest Company
The Honest Company (NASDAQ: HNST) is a mission-driven,
digitally-native brand focused on leading the clean lifestyle
movement, creating a community for conscious consumers and seeking
to disrupt multiple consumer product categories. Since its launch
in 2012, Honest has been dedicated to creating thoughtfully
formulated, safe and effective personal care, beauty, baby and
household products, which are available via honest.com, third-party
ecommerce partners and approximately 32,000 retail locations across
the United States, Canada and Europe. Based in Los Angeles, CA, the
Company's mission, to inspire everyone to love living consciously,
is driven by its values of transparency, trust, sustainability and
a deep sense of purpose around what matters most to its consumers:
their health, their families and their homes. For more information
about the Honest Standard and the company, please visit
www.honest.com.
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Brenna Israel Mast bisrael@thehonestcompany.com
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