Hasbro and Marvel Team Up to Bring Popular Marvel Characters and Stories to Magic: The Gathering in Multi-Year, Multi-Set Deal
October 23 2023 - 12:04PM
Business Wire
Hasbro Expands Strong Relationship with Marvel
through their Best-Selling Trading Card Game
Hasbro, Inc. (NASDAQ: HAS), a global branded play leader, today
announced an expansion of its long-standing relationship with
Marvel. Together, Hasbro and Marvel will develop collectible
products and tentpole sets for the best-selling trading card game,
Magic: The Gathering. The first tentpole Magic set based on
Marvel’s fan-favorite characters and epic stories will appear
globally in 2025, with additional all-new exciting sets for
multi-generational fans to collect and play.
Hasbro will continue to bring new ways for consumers to express
their Marvel fandom through Magic: The Gathering’s collection of
Universes Beyond crossover products. “We are extremely proud to
collaborate with Marvel to bring its iconic characters to fans
around the world in new ways,” said Cynthia Williams, President of
Wizards of the Coast and Hasbro Digital Gaming. “These tentpole
sets will build on the tradition of incorporating beloved
fan-favorite characters and elements from world-class brands into
Magic: The Gathering.”
“Trading cards have always been a part of Marvel’s DNA, so this
collaboration takes that experience to a whole new level,” said Dan
Buckley, President of Marvel Comics and Franchise. “With the depth
that our storytelling and characters bring to the table, we can’t
wait for fans to see how the Marvel Universe translates seamlessly
into gameplay within these Magic: The Gathering products and sets
for years to come.”
This team-up with Marvel builds on the inclusion of other
popular brands to join the growing list of Universes Beyond
crossover products for Magic: The Gathering.
Magic: The Gathering is the original trading card game, and its
rewarding and strategic gameplay, compelling characters, and
fantastic worlds have entertained and delighted fans for more than
30 years. With more than 50 million fans to date, Magic is a
worldwide phenomenon published in more than 150 countries.
For more information, please visit Magic.wizards.com or
Marvel.com.
About Hasbro
Hasbro is a global branded entertainment leader whose mission is
to entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers engaging
brand experiences for global audiences through gaming, consumer
products and entertainment, with a portfolio of iconic brands
including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro
Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as
premier partner brands.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the World’s
Most Ethical Companies by Ethisphere Institute and one of the 50
Most Community-Minded Companies in the U.S. by the Civic 50. For
more information, visit corporate.hasbro.com.
About Marvel
Marvel is one of the world’s most prominent entertainment
brands, built on an unparalleled library of iconic characters and
stories that have shaped pop culture for 85 years. The Marvel brand
spans entertainment, including film, television, publishing,
licensing, games, live events, digital media, and more.
For more information, visit marvel.com. © 2023 MARVEL
About Wizards of the
Coast
Wizards of the Coast, a division of Hasbro (NASDAQ: HAS),
develops legendary games that inspire creativity, spark passions,
forge friendships and foster communities around a lifetime love of
games. Wizards delivers compelling experiences for gamers across
tabletop and digital gaming through its best-known franchises
MAGIC: THE GATHERING and DUNGEONS & DRAGONS and Hasbro’s
unparalleled portfolio of approximately 1,500 brands. With
headquarters in Bellevue, Washington and studios in Austin,
Montreal, Raleigh and Renton; Wizards is dedicated to fostering
world-class talent to create unforgettable play experiences on all
platforms. To learn more about Wizards, please visit our Company
website and social channels (@Wizards on Twitter and LinkedIn).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231023649900/en/
PR Contacts: Tara Bruno PR on behalf of Wizards of the Coast
Wizards@TaraBrunoPR.com Marvel Timothy Cheng tcheng@marvel.com
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