Greenlane Holdings Appoints Key Sales and Marketing Hires for North America and Europe
September 21 2020 - 8:28AM
Greenlane Holdings, Inc. (“Greenlane” or “the Company”) (Nasdaq:
GNLN), one of the largest global sellers of premium cannabis
accessories and specialty vaporization products, announced today
that it has hired Michael Cellucci, a proven leader in tobacco CPG,
as President of Sales and Marketing North America. In addition,
Michael Ouwendijk, a sales and marketing expert who also built his
career in the tobacco industry, will join Greenlane Europe as Sales
& Marketing Director.
“We're thrilled to add such incredible talent with direct and
pertinent experience from the cigar and tobacco industry to our
team,” said Aaron LoCascio, Founder and CEO of Greenlane. “Each are
proven leaders with the expertise that will help Greenlane
accelerate growth in their respective markets.”
As President of Sales and Marketing North America, Cellucci will
oversee corporate vision as the organization continues to pursue
higher-margin revenue opportunities. A 20-year veteran of the CPG
industry, Cellucci has created, cultivated and managed brands in
both premium and mass channels. Most notably, he served as
President of Drew Estate: The Rebirth of Cigars, stewarding the
company’s growth and sale to Swisher International, the world's
largest producer of mass-market cigars. He also held executive
roles at Quality Importers, and Xikar International—transforming
them into tobacco-industry leaders with dynamic brand building and
disruptive distribution strategies. Over the last two years,
Cellucci has shifted focus to the cannabis space where he has
worked with several iconic companies across all segments of the
industry.
“I’m thrilled to join the Greenlane team, bringing my knowledge
of the highly-regulated tobacco industry to the dynamic cannabis
sector,” said Cellucci. “It’s an honor to join a highly-respected
company and work alongside a talented team that values creativity
and innovation.”
Across Europe, Ouwendijk will be responsible for leading
Greenlane's go-to-market strategies and consumer marketing and
engagement. Ouwendijk has a proven track record of improving sales
and marketing activities and expanding market share. Prior to
Greenlane, he was Country Manager for Northern Europe at ST Dupont.
He also held key sales and marketing roles at Villiger Cigars,
Mattel and Imperial Tobacco.
About Greenlane Holdings,
Inc.Greenlane (Nasdaq: GNLN) is one of the largest global
sellers of premium cannabis accessories and liquid nicotine
products. The Company operates as a powerful house of brands, third
party brand accelerator and distribution platform for consumption
devices and lifestyle brands serving the global cannabis, CBD, and
liquid nicotine market. These products are marketed to an expansive
customer base of more than 11,000 retail locations, including
licensed cannabis dispensaries, and smoke and vape shops. Greenlane
has an established track record of partnering with brands through
all stages of product lifecycle, providing a range of services
including product development, go-to-market strategy, sales and
marketing support, market research, customer service,
direct-to-consumer fulfillment, warranty repair, supply chain
management, and distribution. In addition to owning and operating
its own brands, Greenlane is the partner of choice for many of the
industry’s leading players including PAX Labs, (Canopy-owned) Storz
& Bickel, JUUL, Grenco Science, Firefly, DaVinci, Sherbinski,
Cookies and dozens of others. Greenlane’s house brands is comprised
of child-resistant packaging innovator Pollen Gear; VIBES rolling
papers; the Marley Natural accessory line; the Keith Haring
Collection accessory line; Aerospaced & Groove grinders, and
Higher Standards, which is both an upscale product line and an
innovative retail experience with flagship stores at New York
City’s famed Chelsea Market and in Malibu, California. The company
also owns and operates Vapor.com, an industry leading e-commerce
platform which offers convenient, flexible shopping solutions
directly to consumers. For additional information, please visit:
https://gnln.com/.
Media ContactMATTIO
CommunicationsGreenlane@mattio.com
Investor ContactRob KellyInvestor Relations,
MATTIO CommunicationsGreenlane@mattio.com
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