SAN MATEO, Calif., May 24, 2016 /PRNewswire/ -- GoPro (NASDAQ:GPRO)
and Red Bull today announced they
are joining forces on a multi-year, global partnership that
includes content production, distribution, cross-promotion and
product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro
will become Red Bull's exclusive
provider of point-of-view imaging technology for capturing
immersive footage of Red Bull's
media productions and events.
GoPro's product and brand will have access to more than 1800 Red
Bull events across more than 100 countries, the companies will
share content rights on co-productions, and related content will be
distributed across both Red Bull and
GoPro's digital distribution networks, including The GoPro Channel,
Red Bull TV, Red Bull.com and in the
Red Bull Content Pool, Red Bull's
media service platform.
"Red Bull's global scale and
execution is something to be admired. This partnership is very
strategic for GoPro," said Nicholas
Woodman, founder and CEO of GoPro. "We share the same
vision…to inspire the world to live a bigger life. While
we've worked closely for many years, as official partners we'll be
able to more effectively help one another execute our shared vision
and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it
gets."
"First person perspectives, breathtaking images and cutting edge
cinematography are the hallmarks of every story told within
Red Bull's portfolio of productions
and live broadcasts," said Dietrich
Mateschitz, founder and CEO of Red
Bull. "As partners, Red
Bull and GoPro will amplify our collective international
reach, the power of our content and ability to fascinate."
About GoPro,
Inc. (NASDAQ:GPRO) GoPro, Inc. is
transforming the way people visually capture and share their lives.
What began as an idea to help athletes self-document
themselves engaged in their sport, GoPro has become a
standard for how people capture themselves engaged in their
interests, whatever they may be. From extreme to mainstream,
professional to consumer, GoPro enables the world to
capture and share its passion in the form of immersive and engaging
content.
GoPro, HERO, Omni, Odyssey, Kolor, HEROcast, Autopano, and their
respective logos are trademarks or registered trademarks
of GoPro, Inc. in the United States and other
countries. All other trademarks are the property of their
respective owners.
For more information, visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook, Pinterest, Instagram, or
LinkedIn.
About Red Bull (including Red
Bull Media House): Red Bull is
the leading global energy drink available in more than 169
countries, giving wings to people and their ideas. Since its
foundation and the creation of an entire new category in the mid
80's, story telling is a part of Red
Bull's DNA. The launch of Red Bull Media House in 2007
enabled Red Bull to formalize its
content offerings, from production and collection to distribution
and turn it into a new business. Red Bull Media House's portfolio
includes today hundreds of social media channels, long and short
form videos, still images, documentaries, feature films, music,
games and mobile apps, as well as print products like "The
Red Bulletin" and digital platforms like RedBull.tv and
RedBull.com.
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SOURCE GoPro, Inc.