SAN MATEO, Calif., Oct. 15, 2015 /PRNewswire/ -- GoPro, Inc.
(NASDAQ:GPRO), enabler of some of today's most engaging content,
today announced the University of Southern
California School of Cinematic Arts (SCA) is a flagship
partner in the creative community as it kicks off GoPro Awards.
Announced yesterday, GoPro Awards is GoPro's always-on
content platform that rewards the GoPro community for sharing their
best GoPro photos, raw video clips and video edits for inclusion in
GoPro Channel programming, licensing and more. As part of the
program with USC, GoPro provided
cameras and accessories to film school students and will begin
guided workshops, education and one-on-one mentorship this
fall.
"As user generated content evolves into mainstream
entertainment, GoPro wants to work with the best creators in the
world to enable high quality, sophisticated storytelling," said
Zander Lurie, SVP of Entertainment
at GoPro. "Our program with universities such as USC's School of Cinematic Arts is one of the best
ways to achieve that goal. We're excited to see the great things
students will create with the help of GoPro and we hope some of
them will even join the GoPro team and work with us someday."
Together at USC earlier today, GoPro
CEO Nick Woodman and USC's Dean Elizabeth
Daley announced this unique partnership before a live
audience of GoPro employees, USC's
Cinematic Arts students, alumni and friends. In addition to the
camera donation and workshops, it was announced that GoPro will
showcase top talent from USC on its
GoPro Awards platform and students will also be eligible to receive
monetary rewards through the program.
"We're excited to welcome GoPro to the School of Cinematic
Arts," said Elizabeth Daley, Dean of
USC's School of Cinematic Arts. "Our
students are some of the most talented in the world, and we're
always working to make their experience richer and more diverse.
Adding GoPro to the mix does exactly that. As entertainment
platforms for short-form content continue to diversify on film,
mobile and television, we're hopeful this partnership will help to
make our students' most fascinating ideas a reality. We're looking
forward to what they create with their GoPros."
For more information on GoPro and its HERO line of cameras
and accessories, visit GoPro.com.
About GoPro, Inc. (NASDAQ:GPRO) GoPro,
Inc. is transforming the way people capture and share their
lives. What began as an idea to help athletes self-document
themselves engaged in their sport has become a widely adopted
solution for people to capture their pursuit of their interests,
whatever they may be. From extreme to mainstream, professional to
consumer, GoPro enables the world to capture and share
its passion. And in return, the world has helped GoPro become one
of the most exciting and aspirational companies of our time.
For more information, visit www.gopro.com or connect
with GoPro on YouTube, Twitter,
Facebook, Pinterest, Instagram, or LinkedIn.
GOPRO® and HERO® are trademarks or
registered trademarks of GoPro Inc. in the United
States and other countries.
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SOURCE GoPro, Inc.