Technomic Study Ranks Papa Murphy’s #1 in Customer Loyalty
July 10 2014 - 5:02PM
Business Wire
Gen Xers and Boomers Most Likely to Return to
Papa Murphy’s
Papa Murphy’s, the world’s leading take ’n’ bake pizza
franchise, is pleased to announce that the Company ranked as the #1
brand Gen Xers and Boomers are most likely to return to in the near
future. The findings were compiled from data by Technomic’s
Consumer Brand (CBM) program which runs over 95,000 consumer
surveys per year and offers insights on perceptions from recent
experiences across 128 leading U.S. restaurant brands.
“Papa Murphy’s is a fresh approach to pizza. Today’s customer
demands the freshness, quality and value that our unique Create,
Take and Bake brand provides and, as a result, customers reward us
with their loyalty,” said Ken Calwell, President and Chief
Executive Officer of Papa Murphy's Holdings, Inc. “The results of
this study demonstrate not only the strength of our concept but the
hard work of the entire Papa Murphy’s team to ensure we are
providing our customers with high-quality pizza made with fresh
handmade dough and other premium ingredients all for a value price
that keeps customers coming back. We look forward to continuing to
provide customers with the top quality, fresh ingredients and the
best-in-class service they have come to expect from our brand.”
According to the Technomic data, 53% of Generation X (aged
38-48, born between 1966 and 1976) and 57% of Baby Boomers (aged
49-68, born between 1946 and 1965) strongly agreed that they would
return to Papa Murphy’s in the near future. Papa Murphy’s garnered
the strongest intent to return for both Gen Xers and Boomers. Papa
Murphy’s ranked second for Millennials with 52% (aged 22-37, born
between 1977 and 1992).
Key attributes driving intent to return for Baby Boomers include
staff friendliness, excellent reputation, prices relative to
similar restaurants and payment handling timeliness while
Generation Xers noted cleanliness, convenient location, and
beverage variety and quality.
About Papa Murphy's
Papa Murphy's Holdings, Inc. (NASDAQ:FRSH) is a franchisor and
operator of the largest Take 'N' Bake pizza chain in the United
States, selling uncooked pizzas that customers bake at home. The
Company was founded in 1981 and currently operates over 1,400
franchised and corporate-owned fresh pizza stores in 38 States,
Canada and United Arab Emirates. Papa Murphy's core purpose is to
bring all families together through food people love with a goal to
create fun, convenient and fulfilling family dinners. In addition
to scratch-made pizzas, the Company offers a growing menu of grab
'n' go items, including salads, sides and desserts. For more
information, visit www.papamurphys.com. Find Papa Murphy’s on
Facebook at www.facebook.com/papamurphyspizza.
ICRJessica Liddell, 203-682-8200Jessica.Liddell@icrinc.com
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