Forrester’s Top 10 Emerging Technologies For 2024: GenAI, TuringBots, And IoT Security Poised To Deliver The Fastest ROI
June 25 2024 - 9:00AM
Business Wire
The rapid acceleration of AI innovation has
sparked a surge in advancement in other emerging technologies
According to Forrester’s (Nasdaq: FORR) The Top 10 Emerging
Technologies In 2024 report, generative AI (genAI) for visual
content, genAI for language, TuringBots, and IoT security are the
top emerging technologies that will deliver the most immediate ROI
for businesses in 2024 and beyond.
With new technologies emerging seemingly every day, business and
technology leaders need to time those investments based on value,
risk, and potential payout timelines. Forrester organizes its top
emerging technologies by benefit horizon to help with these
decisions.
Emerging technologies that will offer significant benefits
within the next two years:
- GenAI for visual content. Advanced machine learning
models that generate images or video from text, audio, or video
prompts, this technology will help firms generate visual content
for marketing, experiences, and products.
- GenAI for language. GenAI for language is already
delivering value in customer support and content creation but
continues to advance at a blinding pace. It is accelerating many
other technologies as it goes.
- TuringBots. Accelerated by advancements in genAI for
language, these AI-powered software robots help developers build
applications that deliver more than just code generation.
- IoT security. The proliferation of devices has led to an
exponential explosion in security attacks, raising the importance
of security for IoT devices. Vendors are competing and colliding in
a rush to offer capabilities.
Midterm emerging technologies that will deliver benefits in
the next two to five years:
- AI agents. The role of autonomous workplace assistants
or AI agents has expanded beyond the back office and employee
assistance to customer-facing automation. These AI agents will grow
increasingly sophisticated to better understand and respond to
nuance and context.
- Autonomous mobility. This technology will accelerate
commercial and urban transportation ecosystem collaborations to
orchestrate personalized mobility experiences for both customers
and businesses.
- Edge intelligence. Advanced edge intelligence
capabilities such as edge machine learning are still not yet
common, even though many foundational elements like Apple
foundation models are becoming available.
- Quantum security. This technology will overhaul security
systems for on-premises and cloud compute, storage and network
infrastructure, commercial off-the-shelf software, commercial
software-as-a-service offerings, and in-house built software.
Emerging technologies that will take at least five more years
to deliver tangible value for most firms and use cases:
- Extended reality (XR). Only 8% of US online adults own a
virtual-reality headset, and just 16% have used an
augmented-reality device or app. While XR is advancing in training
and onboarding, companies are resisting investing in tools like
these until they see broad adoption.
- Zero Trust edge (ZTE). ZTE technology has the potential
to protect remote workers, retail outlets, and branch offices with
embedded local security, but only a handful of true ZTE solutions
exist today, and legacy devices add additional management
complexity.
“Tech leaders must be able to identify the right use cases and
quantify potential benefits, costs, and risks across multiple
horizons,” says Brian Hopkins, Forrester VP, emerging tech
portfolio. “They need to spread investments out, with shorter-term
technologies delivering quick returns and longer-term bets
requiring more effort, more foundational investment, and the
capacity to manage more risk.”
Resources:
- Learn more about the top emerging technologies that will
deliver ROI for enterprises.
- Read The Top 10 Emerging Technologies In 2024 report to gain
insight into maturity trends, business value, important use cases,
and risks associated with each technology (client access
required).
- Register for a complimentary webinar that takes a deep dive
into the 2024 list of emerging technologies and their use cases and
benefits.
- Download Forrester’s complimentary guide for tech leaders to
identify use cases and gain support for emerging technologies.
- Tech and data leaders can attend Forrester’s 2024 Technology
& Innovation Summits in North America, EMEA, and Asia Pacific
to learn how to align their IT strategy to their business goals to
accelerate growth.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240625049417/en/
Press: Hannah Segvich hsegvich@forrester.com
Forrester Research (NASDAQ:FORR)
Historical Stock Chart
From Sep 2024 to Oct 2024
Forrester Research (NASDAQ:FORR)
Historical Stock Chart
From Oct 2023 to Oct 2024