Flora Growth’s MIND Naturals Launches New Skincare Line Ahead of Luxury Brand Conference in NYC
May 04 2022 - 7:05AM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products and brands, announced today the launch of a new skincare
line under its brand, MIND Naturals (“Mind”), ahead of the Luxury
Meets Cannabis Conference (LMCC) in New York City.
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Inspired by its Colombian roots, the second most biodiverse
region globally, Mind leverages superfruits and nutrients native to
Colombia for its new non-CBD line of skincare products. The Roots
Collection includes facial cleansers, eye creams, moisturizers,
masks, serums, toners, and mists, all made with paraben-free,
sulfate-free, dye-free, and cruelty-free natural ingredients and
packaged in eco-friendly plant or sugarcane-based containers.
A highlight of the new line is Mind’s Cacay Oil + Avocado Butter
moisturizer, which was recognized as a finalist in the category
Natural & Organic at the 2022 Cosmoprof Bologna show in Italy
in April 2022. In September 2021, Mind was also recognized as a
trendsetting brand at the 18th edition of Cosmoprof North America
in Las Vegas, with their CBD Rich Moisturizer winning the
CosmoTrend award for sustainable packaging.
“This is a very exciting launch from MIND Naturals and Flora -
the US skincare market alone presents a unique opportunity for
growing all-natural skincare brands, with annual revenue of
approximately $17.6 billion,“ Flora Growth CEO Luis Merchan said.
“Consumers of every age, ethnic background and gender can benefit
from investing in skincare, and a clean skincare regimen is key to
balance and wellness. We look forward to sharing these new Mind
products with attendees at the Luxury Meets Cannabis Conference in
New York.”
Mind will be exhibiting both the Roots and CBD collections for
attendees to sample at the upcoming Luxury Meets Cannabis
Conference from May 5-6 in New York City. LMCC is the first B2B
trade event of its kind connecting premium CBD, hemp and cannabis
brands — and their founders — to top mainstream retailers, global
media, leading dispensaries, and investors with a keen focus on
health, beauty and wellness. The MIND team will also be offering
experiences, including hand massages and product giveaways
throughout the conference. Flora will be showcasing their consumer
brands, JustCBD, Vessel, and Stardog Loungewear, at the conference
as well.
Flora intends to schedule meetings with interested media and
potential partners to discuss MIND Naturals’ new Roots Collection
and the importance of natural ingredient skincare.
About Flora Growth Corp. Flora is building a connected,
design-led collective of plant-based wellness and lifestyle brands
that is designed to deliver one of the most compelling customer
experiences in the world, one community at a time. As the operator
of one of the largest outdoor cannabis cultivation facilities,
Flora leverages natural, cost-effective cultivation practices to
supply cannabis derivatives to its diverse business divisions of
cosmetics, hemp textiles, and food and beverage. Visit
www.floragrowth.com or follow @floragrowthcorp on social [media]
for more information.
Cautionary Statement Concerning Forward-Looking
Statements This document contains forward-looking statements.
In addition, from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
forward-looking statements on our expectations and projections
about future events, which we derive from the information currently
available to us. Such forward-looking statements relate to future
events or our future performance, including: expected future
revenue, the proposed acquisition of Vessel; Vessel’s financial
performance; our financial performance and projections; our growth
in revenue and earnings; and our business prospects and
opportunities. You can identify forward-looking statements by those
that are not historical in nature, particularly those that use
terminology such as “may,” “should,” “expects,” “anticipates,”
“contemplates,” “estimates,” “believes,” “plans,” “projected,”
“predicts,” “potential,” or “hopes” or the negative of these or
similar terms. In evaluating these forward-looking statements, you
should consider various factors, including: our ability to change
the direction of the Company; our ability to keep pace with new
technology and changing market needs; and the competitive
environment of our business. These and other factors may cause our
actual results to differ materially from any forward-looking
statement. Forward-looking statements are only predictions. The
forward-looking events discussed in this document and other
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Investor Relations Contact: James Williams
james.williams@floragrowth.com
Public Relations Contact: Cassandra Dowell +1 (858)
221-8001 flora@cmwmedia.com
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