RFK, Esperion Therapeutics Announce 2024 Promotional Schedule
February 01 2024 - 2:00PM
RFK Racing and Esperion Therapeutics have announced the promotional
schedule for the 2024 season, highlighted by a four-race slate, and
numerous accompanying campaigns and initiatives, all driving
awareness of its two brands – NEXLIZET (bempedoic acid and
ezetimibe) and NEXLETOL (bempedoic acid) used for adults on a
statin to reduce LDL-cholesterol.
Esperion’s season debut comes in the first race at Richmond this
spring (March 31) on the No. 17 of Chris Buescher. Brad
Keselowski’s debut with the brand comes at the All-Star Race at
North Wilkesboro (May 19). Remaining races include Pocono on the
No. 6 (July 14), and the fall Talladega event on the No. 17 (Oct.
6).
RFK and Esperion will collaborate to wave the red flag for
uncontrolled cholesterol by promoting a myriad of campaigns,
including National Wear Red Day, American Heart Month, Stress
Awareness Month, Women’s Health Awareness Month, Men’s Health
Awareness Month, a Wellness Walk, Cholesterol Education Month,
World Heart Day, National Health Education Week, and Family Health
History Day.
In addition, Buescher will attend the annual American College of
Cardiology (ACC) session on behalf of Esperion, in April in
Atlanta. RFK will also promote the brand’s NASCAR Digital Media
buy, which will include various graphics packages on NASCAR.com, as
well as an in-car camera on the No. 6 for the second Talladega
race.
Esperion is also partnering with Pocono Raceway to host a
Wellness Walk the Saturday morning of its race weekend, which will
invite fans in attendance to walk a secured route inside the
infield alongside Keselowski, all promoting wellness and general
awareness for staying in-tune to their cholesterol levels. NEXLIZET
should not be used in patients who have had a previous allergic
reaction to ezetimibe. NEXLIZET and NEXLETOL can increase levels of
uric acid in the blood which can lead to gout.
“Our partnership thus far with RFK has proven to be very
successful in many facets, and we’re excited to again embark on a
new journey with the team in 2024,” said Sheldon Koenig, CEO,
Esperion. “As you can see, we have a robust marketing campaign
lined up that highlights our various combined efforts on promoting
everything from cholesterol awareness to various additional health
awareness months. Our race schedule is exciting with tracks where
RFK, Brad and Chris have excelled in the past, and we look forward
to seeing the NEXLIZET and NEXLETOL Fords in victory lane very
soon.”
Esperion 2024 Promotional CalendarFeb. 2:
National Wear Red DayFeb. 6: American Heart Month videoFeb. 8:
Prize pack giveawayMarch 26-April 1: NASCAR.com race center
takeoverApril 2: Stress Awareness Month video April 8: Buescher
Appearance at ACCMay 1: Women’s Health Awareness videoMay 15-21:
NASCAR.com paint scheme preview takeoverJune 3: Men’s Health
Awareness videoJuly 9: Wellness Walk advance promotionJuly 10-16:
NASCAR.com paint scheme amplification content July 13: Wellness
Walk at Pocono RacewaySept. 1: Cholesterol Education Month
videoSept. 29: World Heart Day videoOct. 2-8: NASCAR.com paint
scheme amplification contentOct. 6: In-car camera Oct. 21: National
Health Education Week videoNov. 23: Family Health History Day
video
About EsperionEsperion works hard to make our
medicines easy to get, easy to take, and easy to have. We discover,
develop, and commercialize innovative medicines and combinations to
lower cholesterol, especially for patients whose needs aren’t being
met by the status quo. Our entrepreneurial team of industry leaders
is inclusive, passionate and resourceful. We are singularly focused
on managing cholesterol so you can improve your health easily. For
more information, please visit esperion.com and follow us on
Twitter at www.twitter.com/EsperionInc.
About RFK Racing RFK Racing, entering its
37th season in 2024, features an ownership lineup pairing one of
the sport’s most iconic names, Jack Roush, along with NASCAR
Champion, Brad Keselowski, and Fenway Sports Group owner John
Henry. Roush initially founded the team in 1988 and it has since
become one of the most successful racing operations in the world,
propelling him to be the first NASCAR owner to amass three hundred
wins and capturing eight championships, including back-to-back
NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in
the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In
2007, Roush partnered with Henry, who also owns Major League
Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C.,
and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off
the track, RFK is a leader and proven winner in NASCAR marketing
solutions, having produced multiple award-winning social media,
digital content and experiential marketing campaigns. Visit
rfkracing.com, and follow the team on all social platforms
@rfkracing.
Esperion Contact Information:Investors: Alexis
Callahaninvestorrelations@esperion.com (406) 539-1762
Media: Tiffany Aldrich corporateteam@esperion.com (616)
443-8438
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