Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ:EGLX) (TSX:EGLX), a media and
content platform for video game and esports fans to connect and
engage, is pleased to announce it has partnered with the Ad Council
and COVID Collaborative on their COVID-19 Vaccine Education
Initiative, promoting COVID-19 vaccine awareness and education
among young adults.
The COVID-19 Vaccine Education Initiative is the
largest and most significant public health communications campaign
in U.S. history, answering the top questions Americans have about
the vaccines so they can make an informed decision for themselves
and their families. While vaccine hesitancy has decreased
significantly throughout 2021, nearly 25% of young adults aged
18-29 still say they still want to “wait and see” how the vaccine
is working, which is higher than any other age group, with 45%
saying they don’t have enough information about where they can go
to get the vaccine.i
Enthusiast Gaming’s campaign aims to amplify
this message around the importance of COVID-19 vaccine education
and awareness by way of influencer advocacy utilizing its leading
roster of influencers and creators, including its all-star
Luminosity Gaming team members. The campaign is centered around a
Twitter hashtag challenge #LGIGOTTHESHOT, by which Enthusiast
Gaming influencers encourage and challenge gamers to share their
decision for getting vaccinated in an effort to promote its safety,
and help ease concerns within the young adult community, all for a
chance to be one of the five selected winners to be featured in an
hour-long stream during Luminosity Live at the end of June playing
alongside Luminosity Gaming talent. Winners will also receive a
signed Luminosity Gaming jersey and a 30-minute coaching session
with one of the Luminosity Gaming team members.
Also, as part of the campaign, Luminosity Gaming
team member RockyNoHands will be participating in a roundtable
discussion with Dr. Tom Frieden from the CDC alongside other
traditional sports media members.
“We are honoured to be a part of this
collaborative and monumental initiative with the Ad Council and
COVID Collaborative, to help raise awareness for COVID-19 vaccines
in young Americans by way of access and engagement with our massive
audience of gaming and esports fans, of which 70% is represented by
the younger GenZ and Millennial demographics,” commented
Adrian Montgomery, CEO of Enthusiast Gaming. “The
recognition by the Ad Council and COVID Collaborative of the access
our platform provides into this young American demographic is yet
another example of the power of our platform and the significance
that our engaged GenZ and Millennial audience has to influence and
shape social issues.”
“Our goal with this initiative is to educate as
many young adults in America as possible about the COVID-19
vaccines, equipping them with the answers and information they need
to make informed decisions for themselves and their families. We
are excited to partner with Enthusiast Gaming and leverage their
platform to reach their young gaming audience, engaging with them
on this critical issue,” said Kathleen Kayse, Chief Media
Strategy and Partnerships Officer at the Ad Council.
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
and content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars;
Media, Talent, Esports and Experiences, Enthusiast Gaming provides
a unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
About The Ad Council
The Ad Council has a long history of creating
life-saving public service communications in times of national
crisis, starting in the organization’s earliest days during World
War II to September 11th and natural disasters like Hurricane
Katrina and Hurricane Sandy. Its deep relationships with media
outlets, the creative community, issue experts and government
leaders make the organization uniquely poised to quickly distribute
life-saving information to millions of Americans.The Ad Council is
where creativity and causes converge. The non-profit organization
brings together the most creative minds in advertising, media,
technology and marketing to address many of the nation’s most
important causes. The Ad Council has created many of the most
iconic campaigns in advertising history. Friends Don’t Let Friends
Drive Drunk. Smokey Bear. Love Has No Labels.The Ad Council’s
innovative social good campaigns raise awareness, inspire action
and save lives. To learn more, visit AdCouncil.org, follow the
Ad Council's communities
on Facebook and Twitter and view the creative
on YouTube.About COVID Collaborative
COVID Collaborative, a project of UNITE, is a
national assembly of experts, leaders and institutions in health,
education and the economy and associations representing the
diversity of the country to turn the tide on the pandemic by
supporting federal, state and local COVID-19 response efforts.
The COVID Collaborative is co-chaired by former
Governor and U.S. Senator Dirk Kempthorne (R-ID) and former
Governor Deval Patrick (D-MA) and led by CEO John Bridgeland and
President Gary Edson. COVID Collaborative includes expertise from
across Republican and Democratic administrations at the federal,
state and local levels, including former FDA commissioners, CDC
directors, and U.S. surgeon generals; former U.S. secretaries of
Education, Homeland Security and Health and Human Services; leading
public health experts and institutions that span the country; the
Business Roundtable, National Association of Manufacturers and U.S.
Chamber of Commerce; the NAACP, UnidosUS and the National Congress
of American Indians; the Skoll Foundation, The Allstate Foundation
and The Rockefeller Foundation; and associations representing those
on the front lines, from the American Public Health Association and
Association of State and Territorial Health Officials to the
Council of Chief State School Officers and the Council of the Great
City Schools. Tim Shriver is Chairman of UNITE.
To learn more,
visit www.CovidCollaborative.us, and follow the COVID
Collaborative on Twitter and LinkedIn.
Contacts
Enthusiast Gaming Investor Relations:Eric
Bernofsky, Chief Corporate Officerinvestor@enthusiastgaming.com
Media Relations:Carmela Antolino, Provident
Communicationscarmela@providentcomms.com647-287-2286
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding planned brand activations and
partnerships between the Company and certain third parties.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR
at www.sedar.com. Readers are further cautioned not to place
undue reliance on forward-looking statements as there can be no
assurance that the plans, intentions or expectations upon which
they are placed will occur. Such information, although considered
reasonable by management at the time of preparation, may prove to
be incorrect and actual results may differ materially from those
anticipated. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement and
reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by applicable law.
______________
i KFF (Kaiser Family
Foundation) COVID-19 Vaccine Monitor - April
2021,
https://www.kff.org/coronavirus-covid-19/poll-finding/kff-covid-19-vaccine-monitor-april-2021/
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