Electronic Arts Delivers a New Name and a New Platform for Its Subscription Service
August 18 2020 - 1:00PM
Business Wire
EA Play is The New Name for All EA Subscription
Services Beginning Today
EA Play Launches on Steam August 31st
Today, Electronic Arts Inc. (NASDAQ:EA) has revealed that EA
Access and Origin Access Basic have become EA Play*, and Origin
Access Premier is now EA Play Pro, all with a fresh new look. All
the great benefits players love (trials of new EA games, 10%
savings on digital purchases including full games and a library of
top titles) aren’t going anywhere. In fact, even more benefits are
on the way over the coming months, starting with in-game challenges
and monthly reward drops for members on select titles. In addition,
on August 31st, EA Play will launch on its fourth platform, the
most in the industry, with Steam for PC, and players can look for
more exciting news on EA Play soon.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200818005672/en/
Electronic Arts 2020 (Graphic: Business
Wire)
EA Play is a game subscription service that makes every game
more rewarding with access to exclusive player challenges, in-game
rewards, member-only content and a library of top titles including
The Sims™ 4, Need for Speed™ Heat, Titanfall® 2 - and some of EA’s
most fabled franchises like Battlefield™, Star Wars™ Battlefront
and Plants vs Zombies™. EA Play is available on Xbox One,
PlayStation®4 and on PC via Origin™ now, and launches on Steam for
PC on August 31st.
EA Play members get more from their favorite games with unique
in-game benefits and perks for EA’s latest games:
- Madden NFL 21 players get to start their season early on August
21st, as well as enjoy EA Play Challenges, a launch-day pack in
Madden Ultimate Team™, three Gold Team Fantasy Packs each month,
plus additional in-game benefits that will give you a boost on the
field.
- FIFA 21 players will get early access to the trial starting
October 1st with pre-launch challenges to unlock bonuses and
additional benefits all season long including FIFA Ultimate Team™
Season Objective XP boosts.
- Star Wars™: Squadrons players will receive in-game perks
through vanity items like the Interceptor Elegance Helmet and the
Ashen Monarch Starfighter Paint Job Set.
Members can also try out selected new release games for up to 10
hrs, with saved progress for those who decide to purchase the game
so they can continue where they left off. Members also save on
digital purchases, with a 10% member discount on full games to
Season Passes, points packs and DLC. Members of EA Play will also
be the first to try a reimagined PC experience that is currently
available as Origin Beta. An EA Play membership is available for
$4.99 a month. EA Play Pro membership, with full access to all of
EA’s new titles, is $14.99 a month or $99.99 a year.
This summer, EA Play Live debuted as the new name for our annual
live event previously called EA Play. EA Play Live is a showcase
dedicated to sharing the latest EA news from world premieres and
game updates, to fun ways for players and community to interact
with EA’s hit games.
For more information on EA Play please visit www.eaplay.com.
*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA PLAY TERMS
FOR DETAILS.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Apex Legends, The Sims,
Need for Speed, Titanfall and Plants vs. Zombies are trademarks of
Electronic Arts Inc. STAR WARS © & TM Lucasfilm Ltd. John
Madden, FIFA and NFL are property of their respective owners and
used with permission.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200818005672/en/
Jen Riley Director, Strategic Communications jriley@ea.com
604-456-1917
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