Elbit Systems Unveils its New Logo
April 08 2008 - 7:07AM
PR Newswire (US)
Enhances the New Re-Branding Process the Company Undertook During
2007 Designed to Strengthen Elbit Systems' Brand as a Unified
Company HAIFA, Israel, April 8 /PRNewswire-FirstCall/ -- Elbit
Systems Ltd. (NASDAQ:ESLT) unveiled today its new logo, marking the
culmination of a Company-wide re-branding program undertaken during
2007. The re-branding program consisted of a Company-wide
initiative to emphasize an identity that signifies the Company's
rapid growth as well as integrates its subsidiaries, both in Israel
and internationally, under a single unified brand. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080408/300441 ) The
re-branding stemmed from Elbit Systems' extensive process of
mergers and acquisitions over the last several years, both in
Israel and worldwide. This began with the acquisition of Elop in
2000, and includes other substantial acquisitions, such as Tadiran
Communications, Elisra and other companies in Israel and around the
globe. Internal growth, as well as the addition of the new
companies, substantiated the Company's position as one of the 40
largest defense industries worldwide. At the same time, Elbit
Systems' management decided to bring together Company units and
wholly-owned subsidiaries under a single brand providing the
Company with more consistent overall visibility as well as a
unified identity throughout its various echelons. As part of the
re-branding process, a new logo was designed as a leading brand,
emphasizing the commonality of the Company's business units. The
new logo combines both new and familiar elements expressing both
tradition and progress. Elements that existed in the former logo,
designed 10 years ago and used by Elbit Systems since that time,
were combined with up-to-date and fresh design elements. For this
purpose, the blue and yellow colors identified with Elbit Systems
have been retained as has the graphic triangular shape of the
Company's logo. However, new, dynamic and flowing elements that
portray innovation and flexibility were added, reflecting an
integral part of Elbit System's organizational culture. At the same
time, each of the Company's units was given a unique expression as
a number of their names were updated.The re-branding will not
affect any formal structural status of the Company entities. Elbit
Systems' business operation in the U.S., managed by Elbit Systems
of America, was part of the re-branding process and undertook a
corresponding re-branding of its business units. Elbit Systems is
an international defense company, and is among the 40 largest
defense industries worldwide. It is one of Israel's ten largest
companies and a winner of 9 Israel Defense awards. In 2007 Elbit
Systems sales volume amounted to $1.98 billion with a backlog of
$4.6 billion. About Elbit Systems Elbit Systems Ltd. is an
international defense electronics company engaged in a wide range
of defense-related programs throughout the world. The Company,
which includes Elbit Systems and its subsidiaries, operates in the
areas of aerospace, land and naval systems, command, control,
communications, computers, intelligence surveillance and
reconnaissance ("C4ISR"), unmanned air vehicle (UAV) systems,
advanced electro-optics, electro-optic space systems, EW suites,
airborne warning systems, ELINT systems, data links and military
communications systems and radios. The Company also focuses on the
upgrading of existing military platforms and developing new
technologies for defense, homeland security and commercial aviation
applications. This press release contains forward-looking
statements (within the meaning of Section 27A of the Securities Act
of 1933, as amended and Section 21E of the Securities Exchange Act
of 1934, as amended) regarding Elbit Systems Ltd. and/or its
subsidiaries (collectively the Company), to the extent such
statements do not relate to historical or current fact. Forward
Looking Statements are based on management's expectations,
estimates, projections and assumptions. Forward-looking statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, as amended. These
statements are not guarantees of future performance and involve
certain risks and uncertainties, which are difficult to predict.
Therefore, actual future results, performance and trends may differ
materially from these forward-looking statements due to a variety
of factors, including, without limitation: scope and length of
customer contracts; governmental regulations and approvals; changes
in governmental budgeting priorities; general market, political and
economic conditions in the countries in which the Company operates
or sells, including Israel and the United States among others;
differences in anticipated and actual program performance,
including the ability to perform under long-term fixed-price
contracts; and the outcome of legal and/or regulatory proceedings.
The factors listed above are not all-inclusive, and further
information is contained in Elbit Systems Ltd.'s latest annual
report on Form 20-F, which is on file with the U.S. Securities and
Exchange Commission. All forward-looking statements speak only as
of the date of this release. The Company does not undertake to
update its forward-looking statements. Contacts: Company Contact:
Joseph Gaspar, Corporate VP & CFO Dalia Rosen, Director of
Corporate Communications Elbit Systems Ltd Tel: +972-4-8316663 Fax:
+972-4-8316944 IR Contact: Ehud Helft / Kenny Green G.K. Investor
Relations Tel: +1-646-201-9246
http://www.newscom.com/cgi-bin/prnh/20080408/300441DATASOURCE:
Elbit Systems Ltd CONTACT: Contacts: Company Contact:, Joseph
Gaspar, Corporate VP & CFO, Dalia Rosen, Director of Corporate
Communications, Elbit Systems Ltd, Tel: +972-4-8316663, Fax:
+972-4-8316944, , ; IR Contact:, Ehud Helft / Kenny Green, G.K.
Investor Relations, Tel: 1-646-201-9246,
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