Eidos Crashes the Party as Get On Da Mic Ships to Store Shelves Across North America Today
October 05 2004 - 2:52PM
PR Newswire (US)
Eidos Crashes the Party as Get On Da Mic Ships to Store Shelves
Across North America Today The First True Hip Hop Rap Game On the
Consoles Promises to Bring Friends Together to Rap Their Favorite
Rhymes SAN FRANCISCO, Oct. 5 /PRNewswire-FirstCall/ -- Eidos(R) plc
(NASDAQ:EIDSY), one of the world's leading publishers and
developers of entertainment software, today announced it has
shipped to stores across North America the highly-anticipated Get
On Da Mic for the PlayStation(R)2 computer entertainment system.
The game embraces all facets of the world of hip hop and rap. In
Get On Da Mic, players will rap through an explosive soundtrack
containing 40 of the best tracks originally made famous by
yesterday and today's most famous hip hop/rap artists from
Sir-Mix-A-Lot and Dr. Dre to Tupac and Kanye West. The game will
feature music news reporter Sway as the game MC, DJ Green Lantern
as the master behind the turntables and Jadakiss as the game's
official hip-hop spokesperson. "Get On Da Mic is one of the most
unique games to hit the streets this season. For the first time
ever, players are going to be able to rap to 40 of the biggest hip
hop jams ever made. On top of that, the inclusion of a two-player
battle mode will definitely make Get On Da Mic 'the' party game of
the year. All the closet rappers out there will now have a way to
practice their rap game comfortably in their living rooms this
holiday," says Chip Blundell, Vice President of Brand Marketing for
Eidos Inc. Get On Da Mic seeks to immerse players into the jet
setting hip hop lifestyle. Gamer's ascension to stardom begins in
the story mode. Here players choose one of six initial onscreen
personas and begin their journey to big hip hop bucks. Starting
from practicing in front of their bathroom mirror, moving next to
performing on a street corner, to an underground party, to cutting
a mix tape, and finally playing a large concert venue; there are a
total of 11 different environments to rap in. Along the way players
will be able to upgrade their character with new gear as they build
their hip hop fortune. Items such as jewelry, clothes, vehicles,
and homes are all up for grabs. Only the best lyricists will win
the best the hip hop lifestyle has to offer. Get on Da Mic will be
shipped to retailers in two variations. It will be offered in a
bundle with the inclusion of a Logitech microphone at the $59.99
price point. In addition, it will ship to retailers without the
microphone at the $39.99 price point, if consumers choose to use an
USB microphone. Get On Da Mic will also support the venerable
EyeToy(TM). This device will be used to project an image of the
player on the screen, adding another dimension to the players'
gaming experience. Get On Da Mic was developed by Artificial Mind
and Movement (A2M) in partnership with Highway 1 Productions. About
Eidos Eidos(R) plc is one of the world's leading publishers and
developers of entertainment software. Eidos(R) develops and
publishes a diverse mix of titles for the PC, PlayStation(R)2
computer entertainment system, Nintendo GameCube(TM) and the
Xbox(R) video game system from Microsoft. For more information on
Eidos(R) and its products visit http://www.eidos.com/ About
Artificial Mind and Movement Artificial Mind and Movement (A2M) is
Montreal's foremost independent video game developer with over 150
employees. A2M has achieved high praise by developing blockbuster
licensed titles as well as its own original properties for game
consoles (PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM), Xbox(R) game system from Microsoft, GameBoy
Advance(TM), and PSP(R)). For more information, please go to
http://www.a2m.com/. About Hwy 1 Productions, Inc. Hwy 1
Productions, Inc. is the interactive entertainment industry's
premier independent production company, specializing in design and
management of high-quality video game titles for publishers in the
console and online gaming market. More information on Hwy 1
Productions can be found at http://www.hwy1productions.com/. NOTE:
*"PlayStation" and the "PS" Family logo are registered trademarks
of Sony Computer Entertainment Inc. DATASOURCE: Eidos plc CONTACT:
Michelle Seebach Curran, Kjell Vistad, Denny Chiu, or Loretta
Stevens, all of Eidos, +1-415-547-1200, or Web site:
http://www.hwy1productions.com/ Web site: http://www.a2m.com/ Web
site: http://www.eidos.com/
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