Eidos Announces Force-Wielding Promotional Campaign for LEGO Star Wars: The Video Game in North America
May 11 2005 - 5:16PM
PR Newswire (US)
Eidos Announces Force-Wielding Promotional Campaign for LEGO Star
Wars: The Video Game in North America Eidos Supports Hot Selling
LEGO Star Wars Title With TV and Retail Marketing Effort of
Galactic Proportions! SAN FRANCISCO, May 11 /PRNewswire-FirstCall/
-- Eidos Inc. (NASDAQ:EIDSY), in partnership with Giant Interactive
Entertainment, Lucas Arts, and LEGO, celebrate the success of LEGO
Star Wars: The Video Game through a multidimensional Marketing
effort that both entertains and rewards Star Wars, LEGO, and video
game fans of all ages across North America. Eidos Inc. has shipped
almost 700,000 units of LEGO Star Wars: The Video Game to North
American retailers in just its first month of release, and plan to
positively impact future sales through several fantastic
promotions. "The LEGO and Star Wars brands have millions of fans
spanning all ages. Eidos has put together an integrated TV, retail,
print and on-line campaign that offers both extensive reach and
frequency", says Paul Baldwin, Vice President of Marketing
Communications. "This campaign is targeted at Lego and Star Wars
fans everywhere. You will not be able to turn on your TV or walk
into a store without seeing the product advertised." Eidos is
running two TV spots for LEGO Star Wars: The Video Game on child
friendly networks including Fox, ABC Family, Nickelodeon, Cartoon
Network, Toon Disney, and WB Kids. The TV spots, aptly named
"Prophecy" and "Galaxy," are action packed sequences of LEGO Star
Wars characters showing off their special in-game abilities. Both
TV spots are backed by original Star Wars movie music, also
featured throughout the game. LEGO Star Wars: The Video Game is
also supported by an intensive push at major retailers. At Target,
buyers will receive a movie ticket to see Episode III: Revenge of
the Sith in theatres May 2005 with a game purchase. Walmart
customers will receive a free Darth Vader LEGO minifigure magnet
with purchase of LEGO Star Wars: The Video Game for PC.
Additionally, Toys 'R' Us consumers will receive a free Yoda LEGO
minifigure magnet when purchasing LEGO Star Wars: The Video Game
for Gameboy Advance. Other retailers involved include Best Buy,
Gamestop, and EB Games. Also expect to see print ads for LEGO Star
Wars: The Video Game in such family magazines as Disney Adventures
and Nickelodeon Magazine as well as an online ad campaign at
various gaming and Star Wars enthusiast sites. Since the North
American launch of LEGO Star Wars: The Video Game in early April
2005, Eidos has seen very successful sales of the game which
released on PlayStation(R)2 computer entertainment system, Xbox(R)
video game system from Microsoft, the Windows PC, and Game Boy(R)
Advance. This LEGO based Star Wars game lets players experience the
most memorable scenes from Star Wars Episode I: The Phantom Menace,
Episode II: Attack of the Clones, and the soon to be released
Episode III: Revenge of the Sith. The game is available for an MSRP
of $29.99 for PC and Game Boy Advance and $39.99 for
PlayStation(R)2 and Xbox. The PC version is compatible with Windows
XP/2000 and requires a Pentium III 1 GHz or equivalent processor.
About Eidos Eidos plc is one of the world's leading publishers and
developers of entertainment software with a diverse mix of titles
for the PC, PlayStation(R)2 computer entertainment system, Nintendo
GameCube(TM) and the Xbox(TM) video game system from Microsoft. For
more information on Eidos and its products visit
http://www.eidos.com/. About Xbox Xbox ( http://www.xbox.com/ ) is
the video game system from Microsoft that brings people together
for the most exhilarating game and entertainment experiences. Xbox
delivers an expansive collection of breakthrough games, powerful
hardware and the unified Xbox Live online service. The new tagline,
"it's good to play together," captures the spirit of Xbox as the
social hub of the new digital entertainment lifestyle. Xbox is now
available in North America, Asia, Europe and Australia. NOTE:
"PlayStation" and the "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc. Xbox is a registered trademark of
Microsoft Corporation in the United States and/or other countries.
DATASOURCE: Eidos plc CONTACT: Michelle Seebach Curran, Kjell
Vistad, or Loretta Stevens, all of Eidos North America,
+1-415-547-1200 Web site: http://www.eidos.com/
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