Viant Advances TV Ad Offerings Through iSpot Partnership
October 27 2021 - 8:30AM
Business Wire
Adelphic Integration Unifies Linear and OTT
Measurement for Viant Advertisers
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, and iSpot.tv, the leader in real-time
TV ad measurement and attribution, today announced a partnership to
advance Viant’s TV advertising offerings, integrating iSpot’s
Unified Measurement solution into the Adelphic® advertising
software. The integration is aimed at improving reach, frequency,
and business outcome insights for Viant advertisers delivering
over-the-top (OTT) and linear TV campaigns.
According to eMarketer, combined US ad spending on linear and
connected TV (CTV) platforms will exceed $93 billion by 2025, from
just under $80 billion in 2021.
“CTV represents a massive opportunity for advertisers who
typically reach customers on linear platforms and want to extend
the reach of their campaigns to the fast-growing CTV arena,” said
Jon Schulz, Chief Marketing Officer, Viant. “Our partnership with
iSpot brings a leading, independent measurement company into the
fold, empowering brands to identify opportunities for more
effective reach and allowing for true cross-channel optimization
and improved ROI.”
Leveraging the iSpot.tv integration, Viant’s brands and agencies
can:
- Utilize a real-time ad measurement offering that combines
second-by-second ad viewership with verified impressions for linear
and CTV inventory
- Optimize campaigns in-flight based on incremental reach and the
conversions delivered across screens and publishers
- Analyze how cross-screen campaigns within the Adelphic DSP
perform for specific target audiences
“The integration of iSpot’s Unified Measurement product into the
Adelphic DSP is part of an initiative to bring independent
measurement closer to the point of activation so brands can move
from insight to action quickly on the platform of their choice,”
said Robert Bareuther, SVP Business Development, iSpot.
About iSpot
iSpot.tv is the market leader in real-time cross-platform TV ad
measurement and attribution. The company’s always-on platform
measures the business impact and brand impact of TV advertising and
offers fast, accurate and actionable information that empowers
brands to justify and optimize TV and video investments. iSpot
persistently measures TV-device impressions and second-by-second
attention for all TV ads in a unified manner across linear,
time-shifted, VOD and streaming environments. iSpot’s Ace Metrix
product measures brand perceptions for TV and video creatives using
rapid qualitative panels, and its market-leading attribution
solution enables advertisers and TV networks to plan, optimize and
transact on business outcomes. The company delivers its solution in
real time via intuitive and modern dashboards as well as APIs and
customized analytics. iSpot.tv has hundreds of brands and all major
TV networks licensing its enterprise solution and has become a
trusted currency for both networks and brands. Founded in Bellevue,
Washington in 2012, iSpot has offices in major cities across
America.
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio, and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and are combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Ad Age 2021 Best Places to Work award winner and the Adelphic
DSP is featured on AdExchanger’s 2021 Programmatic Power Players
list. To learn more, visit viantinc.com and adelphic.com or follow
us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211027005083/en/
Media Contact: Karen Castillo-Paff kpaff@viantinc.com
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