Viant to Host Advertising Week NY Panels
October 13 2021 - 8:30AM
Business Wire
Join Viant Technology Inc. (NASDAQ: DSP) at this year’s
Advertising Week NY, taking place virtually and in-person in New
York City starting October 18.
Details are as follows:
1. Panel: WTF is in the Bid Stream Right Now &
What Will Prepare You for a Cookieless 2023
- Business Insider’s advertising editor Ryan Joe will moderate
this panel to discuss identity challenges brewing on the horizon,
which bid stream identifiers are available today, and what is
needed to provide the addressability, scalability, and
measurability for marketer success.
- Panelists:
- Ruowen Liscio, VP Marketplace Solutions, Kinesso
- Shruti Tiwari, Executive Director, Media Strategy &
Customer Engagement, Ogilvy
- Tim Vanderhook, Chief Executive Officer and Co-Founder,
Viant
- When: Monday, Oct. 18, 10:00 a.m. EDT
- Register:
https://newyork.advertisingweek.com/register/
2. Panel: Driving TV Performance in a Fragmented
Landscape with the Household
- Moderated by Mike Shields, former editor for Adweek and The
Wall Street Journal and founder of Shields Strategic Consulting,
this panel will discuss how marketers can better drive and measure
their omnichannel campaigns on CTV. The conversation will highlight
how a household approach defragments audiences to expand reach,
perfect frequency, and unlock new insights into campaign
performance.
- Panelists:
- Dan Callahan, SVP of Data Strategy and Sales Innovation, Fox Ad
Sales at Fox Corporation
- Stuart Schwartzapfel, SVP, Media Partnerships, iSpot.tv
- Chris Vanderhoook, Chief Operations Officer and Co-Founder,
Viant
- When: Monday, Oct. 18, 2:00 p.m. EDT
- Register:
https://newyork.advertisingweek.com/register/
3. Fireside Chat: Why Transparency is the Key to the
Programmatic Revoultion
- The Global Chief Revenue Officer at WSJ | Barron's Group, Josh
Stinchcomb, sits down with Viant Chief Executive Officer and
Co-Founder Tim Vanderhook for a fireside chat to discuss how the
enablement of transparency will continue to fuel the industry’s
growth in programmatic advertising.
- When: Wednesday, Oct. 20, 9:30 a.m. EDT
- Register:
https://newyork.advertisingweek.com/register/
About Viant Viant® is a leading people-based advertising
software company that enables marketers and their agencies to
centralize the planning, buying and measurement of their
advertising investments across most channels. Viant’s self-service
Demand Side Platform (DSP), Adelphic®, is an enterprise software
platform enabling marketers to execute programmatic advertising
campaigns across Connected TV, Linear TV, mobile, desktop, audio
and digital out-of-home channels. Viant’s Identity Resolution
capabilities have linked 115 million U.S. households to more than 1
billion connected devices and is combined with access to more than
280,000 audience attributes from more than 70 people-based data
partners. Viant is an Ad Age 2021 Best Places to Work award winner
and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic
Power Players list. To learn more, visit viantinc.com and
adelphic.com or follow us on Facebook, Twitter, Instagram, LinkedIn
and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20211013005296/en/
Karen Castillo-Paff kpaff@viantinc.com
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