Viant Bolsters Advanced Reporting Solutions With Kochava Collective Partnership
September 09 2021 - 8:30AM
Business Wire
Real-Time App Analytics Scales Adelphic’s Foot
Traffic Attribution
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, and Kochava Collective, the world’s
largest independent mobile data marketplace, today announced the
successful integration of Kochava Collective’s real-world location
data within the Adelphic® advertising software, scaling
location-based insights and foot traffic measurement for Viant’s
brands and agencies.
Kochava Collective’s 9 billion daily location data points across
191M monthly active users now serve as additional data fueling
Adelphic’s Foot Traffic Attribution and Reporting.
“Viant is continuously looking to drive new integrations that
better equip our customers for today’s ever-changing digital
market,” said Jon Schulz, Chief Marketing Officer, Viant. “Our
partnership with Kochava Collective will bolster insights for
brands and agencies looking to better understand how their
marketing efforts are driving foot traffic, and ultimately,
brick-and-mortar sales.”
Adelphic’s Advanced Reporting suite features programmatic
campaign reporting, planning and analytics tools, including Foot
Traffic Attribution Reports that provide brands and agencies a
better understanding of the real-time impact of their media
campaigns.
“The reliability of any foot traffic attribution report depends
on validated location data, with a privacy first approach,” said
Dominic Perfetti, GM, Kochava Collective. “We’re proud to partner
with Viant to help brands and agencies maximize their audience
discoveries.”
About Kochava
Kochava Inc. is a real-time data solutions company offering the
leading omni-channel measurement and attribution solutions for
data-driven marketers. The Marketers Operating System™ (m/OS) from
Kochava empowers advertisers and publishers with a platform that
seamlessly integrates and manages customer identity, measurement
and data controls. Unlike the complicated, siloed tech stacks
employed today, the m/OS takes the next step: unifying all of your
data and critical omni-channel solutions into a cohesive,
operational system that goes beyond data aggregation and reporting.
The m/OS provides the foundation for limitless advertiser and
publisher tools, including the option to build third-party
solutions onto the platform. By design, m/OS facilitates success by
making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data
security, and the most powerful tools in the ecosystem, Kochava is
trusted by top brands to harness their data for growth. Kochava
also hosts the largest independent mobile data marketplace, the
Kochava Collective. Headquartered in Sandpoint, Idaho, the company
has offices globally. For more information visit their web site
www.kochava.com. Follow Kochava on social media: Facebook, Twitter,
and LinkedIn.
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and are combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Ad Age 2021 Best Places to Work award winner and the Adelphic
DSP is featured on AdExchanger’s 2021 Programmatic Power Players
list. To learn more, visit viantinc.com and adelphic.com or follow
us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210909005368/en/
Media: Karen Castillo-Paff kpaff@viantinc.com
Leslie Amadio lamadio@kochava.com
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