Viant Kicks off National Back-to-School Drive for Under-Resourced Students
August 26 2021 - 8:30AM
Business Wire
Charitable Partners Awarded Backpacks Filled
with Essential Supplies
As educators and families continue to contend with pandemic
uncertainties, Viant Technology Inc. (NASDAQ: DSP), a leading
people-based advertising software company, today announced it has
partnered with several charitable organizations across the U.S. to
equip school-aged, under-resourced students with back-to-school
supplies.
The endeavor, coordinated by Viant Cares, an employee-driven
philanthropic committee aimed at supporting communities and
colleagues to create real change and improve the lives of others,
contributed 500 backpacks filled with essential supplies, such as
binders, paper, crayons, pencils, glue sticks and folders, to
select schools and charities across Atlanta, Boston, Chicago,
Dallas, Denver, Detroit, Irvine, Los Angeles, Minneapolis and New
York City, to help prepare under-resourced students for the school
year.
“It is essential that the entire community give and help in
meaningful ways that will assist young learners with their basic
right to a quality education, to achieve knowledge for themselves,
their community, and the world at large,” said Tarrah Palm,
ResourceWest. “We are grateful for companies like Viant who partner
with us to come alongside students and their families in their
desire to gain stability.”
According to a recent survey by the National Retail Federation,
families with K-12 school-aged children plan to spend an average of
$848.90 per family in 2021. Spending is expected to total $37.1
billion, breaking 2020’s record of $33.9 billion.
“At Viant, we’re honored to support our local communities, as
charitable giving and volunteerism are cornerstones of our
culture,” said Kendra Angier, Chief People Officer, Viant. “We’re
all inspired by the incredible resiliency and determination the
nation’s students have displayed in pursuit of their educational
goals during the pandemic and look forward to their success in the
upcoming school year.”
About ResourceWest
ResourceWest is a responsive community-based organization that
assists people and strengthens the west metro community in
Minneapolis through collaborative programs and connections to
resources. We help build a healthier and stronger local community
by connecting individuals and families to resources. We have been
providing this support and assistance to our community since
1993.
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and are combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Advertising Age 2021 Best Places to Work award winner and the
Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power
Players list. To learn more, visit viantinc.com and adelphic.com or
follow us on Facebook, Twitter, Instagram, LinkedIn and
YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20210826005247/en/
Media: Karen Castillo-Paff kpaff@viantinc.com
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