Viant Announces Panel Discussion on Digital Identity
June 03 2021 - 8:00AM
Business Wire
Senior Industry Experts Offer Perspectives
as Third-Party Cookies Deadline Looms
Viant Technology Inc. (NASDAQ: DSP), a leading people-based
advertising software company, today announced that Tim Vanderhook,
Chief Executive Officer and other senior industry experts are
scheduled to discuss the future of digital identity on a Viant
panel this month.
Details for the event are as follows:
Viant Panel: Identity 2021: Why Household-Level Targeting
& Measurement Will Help Marketers Succeed in a Cookieless
World
Description: With the death of third-party cookies and
new privacy regulations, marketers are left feeling uncertain on
how to navigate the future of digital advertising. However, the
world is already operating without third-party cookies. Today,
channels like CTV, browsers such as Safari and Firefox, and mobile
apps are already in cookieless environments. Hear perspectives from
publishers, data providers, SSPs and DSPs who are working together
to solve for today and future targeting and measurement
challenges.
When:
- Date: Thursday, June 10, 2021
- Time: 11:00am Pacific Time, 2:00pm Eastern Time
- Duration: 1 hour
Panel:
- Moderator: Shruti Tiwari, Executive Director, Media Strategy
& Customer Engagement, Ogilvy
- Panelists:
- Joshua Lowcock, Chief Digital Officer, UM Worldwide
- Garrett McGrath, Vice President, Product Management,
Magnite
- David Skinner, Chief Strategy Officer, Acxiom
- Tim Vanderhook, Chief Executive Officer, Viant Technology
- Autumn White, Executive Vice President, Managing Partner,
Horizon Media
Registration:
https://www.adelphic.com/events/cookieless-identity-2021/
About Viant
Viant® is a leading people-based advertising software company
that enables marketers and their agencies to centralize the
planning, buying and measurement of their advertising investments
across most channels. Viant’s self-service Demand Side Platform
(DSP), Adelphic®, is an enterprise software platform enabling
marketers to execute programmatic advertising campaigns across
Connected TV, Linear TV, mobile, desktop, audio and digital
out-of-home channels. Viant’s Identity Resolution capabilities have
linked 115 million U.S. households to more than 1 billion connected
devices and is combined with access to more than 280,000 audience
attributes from more than 70 people-based data partners. Viant is
an Ad Age 2021 Best Places to Work award winner and the Adelphic
DSP is featured on AdExchanger’s 2021 Programmatic Power Players
list. To learn more, visit viantinc.com and adelphic.com or follow
us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210603005291/en/
Media Contact: Karen Castillo-Paff kpaff@viantinc.com
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