SONIC SOLUTIONS
Filed by DivX, Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and
deemed filed pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934 (the “Exchange Act”)
Subject Company: DivX, Inc.
Exchange Act File Number: 001-33029
Slide presentation used in DivX, Inc. employee
town hall meetings beginning on July 13, 2010.


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SONIC SOLUTIONS
Cautionary Note Regarding Forward-Looking Statements:
This presentation includes statements about future economic performance, finances, expectations, plans and prospects of Sonic Solutions and DivX, both individually
and on a consolidated basis, that constitute forward-looking statements for purposes of the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those expressed in or
suggested by such statements. For further information regarding cautionary statements and factors affecting future results of Sonic Solutions, please refer to the most
recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q filed subsequent to the Annual Report and other documents filed by Sonic Solutions with the
Securities Exchange Commission (“SEC”) and, in the case of DivX, please refer to its Annual Report for the year ended December 31, 2009 posted on its website at
www.divx.com. Neither Sonic Solutions nor DivX undertakes any obligation to update or revise publicly any forward-looking statement whether as a result of new
information, future developments or otherwise.
This presentation contains certain forward-looking statements within the meaning of the U.S. federal securities laws. Statements that are not historical facts, including
statements about our beliefs, plans or expectations, are forward-looking statements. These statements are based on Sonic Solutions’s or DivX’s current plans,
estimates and expectations. Some forward-looking statements may be identified by use of terms such as “believe,” “anticipate,” “intend,” “expect,” “project,” “plan,”
“may,” “should,” “could,” “will,” “estimate,” “predict,” “potential,” “continue,” and similar words, terms or statements of a future or forward-looking nature. In light of
the inherent risks and uncertainties in all forward-looking statements, the inclusion of such statements in this presentation should not be considered as a
representation by Sonic Solutions, DivX or any other person that Sonic Solutions’s or DivX’s objectives or plans, both individually and on a consolidated basis, will be
achieved. A non-exclusive list of important factors that could cause actual results to differ materially from those in such forward-looking statements includes various
factors set forth, in the case of Sonic Solutions, in its recent reports on Form 10-K, Form 10-Q and other documents of Sonic Solutions on file with the SEC and, in the
case of DivX, in its 10-Q for the first quarter ended March 31, 2010 and its Annual Report for the year ended December 31, 2009 posted on its website at
Risks and uncertainties relating to the proposed amalgamation include the risks that: (1) the parties will not obtain the requisite shareholder or regulatory approvals
for the transaction; (2) the anticipated benefits of the transaction will not be realized; (3) the parties may not be able to retain key personnel; (4) the conditions to the
closing of the proposed amalgamation may not be satisfied or waived; and (5) the outcome of any legal proceedings to the extent initiated against Sonic Solutions or
DivX or its respective directors and officers following the announcement of the proposed amalgamation is uncertain. These risks, as well as other risks of the combined
company and its subsidiaries may be different from what the companies expect and each party’s management may respond differently to any of the aforementioned
factors. These risks, as well as other risks associated with the amalgamation, will be more fully discussed in the joint proxy statement/prospectus that will be included
in the Registration Statement on Form S-4 to be filed by Sonic Solutions with the SEC. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date on which they are made.
Additional Information about the Proposed Amalgamation and Where to Find It:
This material relates to a proposed amalgamation between Sonic Solutions and DivX that will become the subject of a registration statement, which will include a joint
proxy statement/prospectus, to be filed by Sonic Solutions with the SEC. This material is not a substitute for the joint proxy statement/prospectus that Sonic Solutions
will file with the SEC or any other document that Sonic Solutions may file with the SEC or Sonic Solutions or DivX may send to its shareholders in connection with the
proposed amalgamation. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND ALL OTHER RELEVANT
DOCUMENTS THAT MAY BE FILED WITH THE SEC OR SENT TO SHAREHOLDERS, INCLUDING THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS THAT WILL BE
PART OF THE REGISTRATION STATEMENT ON FORM S-4, AS THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE
PROPOSED AMALGAMATION.
Disclaimer
www.divx.com .


SONIC SOLUTIONS
Transaction Overview
Structure
Acquisition of DivX by Sonic for cash and stock
Terms
$9.83 per DIVX share (based on SNIC closing price 6/1/10)
-
Cash: $3.75
-
Stock: 0.514 shares of SNIC per DIVX share
[almost all of DivX’s cash remains with its shareholders]
Contingencies
Regulatory approvals
Shareholder approvals
Customary closing conditions
Expected Closing
September 2010
Management
Current Sonic management, augmented with key DivX managers
2 additional board members from DivX board to be named later


Premium Content
~$20M
Sonic is:
Leading consumer media
software
Creator, Toast, Easy VHS to DVD
OEM, retail, and direct channels
Dell, HP, Best Buy, Walmart, etc.
Strong
brand
“Roxio”
#1 U.S. retail market share*
Take advantage of state shift to
web delivery
Studios are fully engaged
Enable “storefront partners”
Everyone likes to sell Hollywood
content
Establish enduring position
RoxioNow
“locker”
Personal Content
~$80M
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*NPD Data, April 2010


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A $50 Billion
Industry in
Transition
5-Year CAGR:
114%
The Movie Download Opportunity
Source: Morgan Stanley Estimates, Oct 2009
Sonic will capture
share as digital
distribution expands
Domestic Home Video Transactions
0
500
1000
1500
2000
2500
3000
3500
2007
2008
2009
2010
2011
2012
Combined Disc
Sales
Digital


PCs/Macs
BD Players
Sonic’s
Premium Content Strategy:
Storefront Partners Drive Adoption
Mobile devices
Connected TVs
DVRs/STBs/DMAs
(Ramping to 30 million devices in 2011)
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Premium Content Model
Stores on Connected Devices
3 million
6/10
30 million
6/11
60 -
100 million
6/12
Trend to connected devices
Partner influence
User Activation
3 %
12/09
3 -
5 %
5/10
10 -
20%
6/12
Brand recognition
Point-of-Sale programs
Purchase Behavior
< 1 per month
9/09
1 per month
5/10
1 -
3 per month
6/12
Purchase convenience
Pricing
Locker ubiquity
Drivers
Model Components
Source: Company estimates, June  2010


Content Purchase Trends
U.S. Consumers rent >1.5 movies/month
Digital download convenience should =  >2x month
Source:
Infographic
courtesy
of
mint.com.
Representative
sample
of
U.S.
consumer
spending
based on aggregate data from over 1 million Mint.com
users.
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Scenarios
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Source: Company estimates, June  2010


DivX
is:
PC/Mac Software
500 million
downloads to
date
Encoders and
players for HD
content
Rich consumer
ecosystem
DivX
TV
TV “Start page”
Aggregates paid
and free web
content
Rev-share to CE
OEMs with
accelerated retail
store placement
MainConcept
Enterprise video 
platform
H.264 codec
experts
Powering leading
video companies
globally
CE Licensing
Over 300 million
device footprint
High-efficiency
codecs
and
profiles
Hollywood-
approved DRM
Moving to DivX
Plus HD (H.264)
SONIC SOLUTIONS


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DivX’s
Business Model
Software distribution drives brand
awareness & “toolbar”
revenue
500M downloads
$10M in ride-along software distribution
deals
Content availability on web drives
consumer demand for CE licensing
Billions of DivX
files on the web
CE device compatibility enables
content playback, drives consumer
demand for software
DivX
certification = guaranteed playback


SONIC SOLUTIONS
The DivX
Ecosystem
500M downloads to date
1.8 billion player & web
player launches/year
12M unique website
visits/month
> 300 M DivX
devices
shipped worldwide
Emerging segments:  DTV,
Blu-ray, mobile, PS3
Billions of DivX
video files
on the Internet
All digital titles for Warner
Bros., Sony Pictures,
Paramount, Lionsgate
and
Starz
Media’s Overture
Films


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SONIC SOLUTIONS
DivX = The Best “Open”
Standard
DivX = Open Standards
DivX based on MPEG-4, part 2
DivX Plus based on H.264/AVC
DivX = Compatibility
DivX certification ensures playback of MPEG-4
content
DivX = A synonym for quality
DivX encoding and decoding technology are highly
efficient and utilize minimal CPU cycles across the
broadest number of devices


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SONIC SOLUTIONS
Why We Wanted DivX
Multiple Strategic Touchpoints to Accelerate Sonic’s
Strategy, e.g.:
CE footprint –
over 300 million devices, w/ DRM
CE operations –
over 150 CE partners; over 8000 device SKUs
Recognized consumer codec brand
Enterprise-level codec tools
OTT Platform
Sonic’s Position will Boost DivX’s Business, e.g.:
Retailer, studio support of Divx Codec
Retailer, studio support of Divx TV
and One More Thing: a Great Business
High margin
Growing
Very accretive


Sonic + DivX
Touchpoints
Industry leading technology &
tools (powers Flash, Real, etc.)
Sonic professional solutions and
customer access
Massive online community (1.8
billion impressions/year)
Best in class SW apps to
enhance end-to-end media
experience
Accelerated CE adoption of
RoxioNow
service using DivXTV
platform
Premium content services and
retailer support for DivXTV
Massive “disconnected”
device
footprint (over 300MM DivX
devices)
Accelerated CE adoption through
DivX
CE relationships/expertise
Stronger CE licensing demand
from content services of major
retailers
CE Licensing
Software
Distribution
Commercial
Licensing
Content Platform
Software
Applications
Professional
Tools
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PC, Macs
BD Players
Sonic’s
Premium Content Strategy:
Storefront Partners Drive Adoption
Mobile devices
Connected TVs
DVRs/STBs/DMAs
(Ramping to 30 million devices in 2011)


SONIC SOLUTIONS
PC, Macs
BD Players
Our Premium Content Strategy is
Accelerated, Enhanced & Expanded
Mobile devices
Connected TVs w. Digital
services
DVRs/STBs/DMAs
>300 million devices + expanded services
PS3


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SONIC SOLUTIONS
Accretion Modeling
+91%
+28%
***
***Thomson Reuters FirstCall
Analyst Average Estimate as of June 1, 2010
Source: Thomson Reuters FirstCall
and
company estimates, June  2010


SONIC SOLUTIONS
Thank You


SONIC SOLUTIONS
Appendix


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The DivX
Community
One of the most recognized codecs in the world
RoxioNow + DivX = opportunity to drive DivX
awareness in US via premium content
>500 million total software downloads to date
>1.8 billion player launches per year
>12 million monthly visitors to DivX.com


DivX: Deeper & New CE Partnerships
& Delivery Expertise
Mobile Phones
Gaming Consoles
Digital TVs
Blu-ray Disc Players
Set-Top Boxes
Portable Media Players
In-Car Entertainment
DVD Players
Media Streamers
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DivX
TV:
The best content; easily deployed; rapidly monetized
Content
Premium: VOD, EST
Web: free, ad supported
Personal videos, photos
Deployment
Lightweight architecture
Easily adapted for retailers
Simple to deploy for CE makers
Monetization
Expanded services revenue
Improved CE economics
Superior consumer connection


Broadcast & Professional
IPTV & Streaming
Multimedia
Digital Signage
Security & Surveillance
Medical
Enterprise Video Platform
Powering H.264 Globally
SONIC SOLUTIONS


Global Scale, 24/7 Operations
Sonic
DivX
scale & reach for our partners and customers
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Indicate major offices by employee size


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Summary: Combined Strengths
Rich technology portfolio
Longstanding relationships with
Hollywood studios
Powering third party content
services (e.g., Best Buy,
Blockbuster)
Device manufacturers (e.g., LG,
Samsung)
50 million copies of Roxio
software
shipped annually
15,000 retail outlets
65% retail market share *
500 million software downloads
to date
Installed base of over 300 million
DivX
enabled devices
Embedded Internet TV Platform
Supplying H.264 codec to the
world’s leading companies
(Adobe, Google, etc.)
Hollywood approved DRMs
Vibrant and extensive Web-based
community of enthusiasts
*NPD Data, April 2010


SONIC SOLUTIONS
Why We’re Doing This
Distinctive
Technology Assets
DivX and MainConcept are the “go to guys”
for Internet video codec
technology –
they power the world’s leading companies with H.264
video encoding
Codec and DRM deployment on over 300 million DivX devices
DivX TV platform enhances our position with retailers
Consumer
Electronics
Leverage
DivX partners with more than 150 CE manufacturers to support over
8500 models
Significantly enhances our CE partnerships and operational capabilities
Accelerates our RoxioNow digital locker initiatives
Strong Brand
DivX is synonymous with high-quality video delivery
Billions of player launches every year
Compelling
Economics
Highly accretive
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