AACHEN, Germany and
SAN DIEGO, April 9 /PRNewswire/ -- MainConcept GmbH, a
wholly-owned subsidiary of DivX, Inc. (Nasdaq: DIVX) and one of the
world's premier providers of video and audio codecs and software
development kits (SDKs) to the consumer, broadcast and professional
markets, today announced a strategic collaboration with AMD (NYSE:
AMD) to accelerate digital video encode. MainConcept plans to
leverage ATI Stream technology from AMD and OpenCL™ standards to
accelerate the encoding capabilities within its H.264/AVC (Advanced
Video Coding) Pro Encoder codec package by taking advantage of
available graphics processors (GPUs) in PCs. MainConcept will be
demonstrating this encode acceleration for the first time on AMD's
latest professional graphics solution, the ATI FirePro™ V8800, at
the 2010 NAB Show April 12-15 in
Las Vegas, Nevada.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20081124/LA48153LOGO)
MainConcept intends to harness the compute power of GPUs, in
addition to the multi-CPU support already enabled in H.264, to
speed up the encoding process with advanced video coding. H.264/AVC
is just one of the many industry standard video codecs supported by
the MainConcept Codec SDK, which contains everything professional
software developers need to integrate video and audio compression
into their applications.
"MainConcept is committed to supplying a codec for every
platform, and AMD can help them achieve this goal with our ATI
Stream technology, enabled on AMD's consumer and professional
graphics solutions*, and built on the OpenCL™ industry standard
application programming interface," said Janet Matsuda, senior director, AMD Professional
Graphics. "By choosing to accelerate encoding for H.264/AVC Pro
Encoder with ATI Stream technology, not only is MainConcept helping
its developers speed up the encoding process by tapping into the
power of GPUs but they are also allowing the applications they
develop to run on even more computing platforms."
Industry standards enable the seamless interoperability video
professionals and developers experience today. As the developer
community looks to harness the power and performance associated
with heterogeneous architectures, industry standards are needed for
developing applications capable of running on all of the available
processors in a system. OpenCL is designed to enable developers to
write vendor-neutral, cross-platforms applications capable of being
accelerated by the most appropriate processors within a system,
whether it is the CPU, GPU or others. This widely supported
industry standard unlocks developers from vendor-specific
implementations and gives them the freedom to choose.
"H.264 uses the latest innovations in video compression
technology to provide incredible video quality from the smallest
amount of video data, and numerous broadcast, cable,
videoconferencing and consumer electronics companies consider it
the video codec of choice for their new products and services,"
said Muzaffer Beygirci, Managing Director of MainConcept. "By
collaborating with AMD to accelerate the encoding capabilities of
our H.264/AVC codec package, we can provide our users with optimal
compression and format conversion rates for digital video across a
broad range of applications."
Please stop by the MainConcept booth at the LVCC, South Hall
Upper level, booth #SU 6825 to learn more about MainConcept's
OpenCL H.264/AVC Encoder. For a complete list of AMD graphics
products supported by ATI Stream SDK version 2.0, please visit
http://developer.amd.com/stream.
*Requires ATI Stream technology-enabled applications.
About MainConcept
MainConcept GmbH, a wholly owned subsidiary of DivX, Inc.
(NASDAQ: DIVX), is one of the world's premier providers of
high-quality audio and video codec solutions for consumer and
professional applications. Many of the world's best consumer
electronics and computer manufacturers, handheld device makers, and
creative software providers rely on MainConcept embedded codec
solutions to deliver a superb audio and video experience to their
customers, in virtually all popular consumer formats. MainConcept
also provides comprehensive encoding and decoding solutions to the
broadcast and professional video industry in the form of codecs for
integration into creative software suites, as well as complete
after-market plug-in solutions for adding new video format support
into popular Non-Linear Editing (NLE) software packages.
MainConcept The Codec People®.
Forward-Looking Statements
Statements in this press release that are not strictly
historical in nature constitute "forward-looking statements." Such
statements include, but are not limited to, statements regarding
DivX, Inc.'s visibility within the investment community. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause DivX and
MainConcept's actual results to be materially different from
historical results or from any results expressed or implied by such
forward-looking statements. These factors include, but are not
limited to: the risk that customer use of DivX® or MainConcept
technologies may not grow as anticipated; the risk that anticipated
market opportunities may not materialize at expected levels, or at
all; the risk that DivX and MainConcept's activities may not result
in the growth of profitable revenue; risks and uncertainties
related to the maintenance and strength of the DivX and MainConcept
brands; risks associated with DivX and MainConcept's ability to
penetrate existing and new markets; risks regarding the effects of
competition; the risk of DivX and MainConcept's dependence on its
licensees and partners; risks related to the effect of intellectual
property rights claims; and other factors discussed in the "Risk
Factors" section of DivX's most recent report filed with the
Securities and Exchange Commission. All forward-looking statements
are qualified in their entirety by this cautionary statement. DivX
and MainConcept are providing this information as of the date of
this release and do not undertake any obligation to update any
forward-looking statements contained in this release as a result of
new information, future events or otherwise. All trademarks are the
property of their owners and are used for informational purposes
only.
OpenCL and the OpenCL logo are trademarks of Apple Inc. used
by permission by Khronos. All other trademarks remain the property
of their owner(s), and are used for informational purposes
only.
SOURCE MainConcept